OneFitPlus announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart.
Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos.
Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.”
The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates.
Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year.
Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.”
According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30.
Ather Will Open its Second Manufacturing Plant in Hosur
Ather Energy commissioned its second manufacturing facility in Hosur to cater to the growing demand of its electric scooters – the 450X and 450 Plus. The company plans to manufacture 400,000 units per annum, a significant jump from its current capacity of 120,000 units. Ather Energy had set up its first manufacturing facility at Hosur earlier this year.
In October, Ather Energy registered its best-ever monthly sales numbers, registering 12-fold growth over last year and achieving revenue run rate of $100 million, making it the largest EV maker by value in this segment.
Speaking on the development, Tarun Mehta, Co-Founder & CEO, Ather Energy said, “The EV demand has been shooting up across the country, and customers are coming in expecting electric scooters to wow them. This customer expectation is why our 450 series of electric scooters – the 450X and 450 Plus is seeing massive demand as it is the best electric scooter in the country today. Our experience centres are scaling up rapidly, and our retail footprint is set to grow by six times in the coming quarters. So, within just ten months of opening our current facility, we find ourselves already operating at full capacity. We are commissioning the second plant to be ready for 2022. With this capacity expansion, Ather is well on its way to becoming the country’s largest EV producer by next year.”
Ather Energy continues to gain strength in the two-wheeler EV space. Ather Energy has been registering 20% month-on-month sales growth since November 2020, highlighting the strong demand for its electric scooters. Ather has recorded a 3X increase in walk-ins, web inquiries and Test rides from April-October 2021 and a 4X growth in vehicle booking in the period. The company has also witnessed a tremendous increase in consumer interest for its latest scooter, the 450X, the most awarded EV scooter in India by leading automotive publications.
The company started its operations at the Hosur manufacturing facility earlier this year, catering to demand from across the country. It enables 90% of the manufacturing of Ather Energy’s 450X and 450 Plus to be localised, including the battery pack, which is made in-house by Ather Energy. The company has committed to invest INR 650 crores in the next five years to enhance operational efficiency and production capacity to meet the exponential surge in demand.
Apart from the EV manufacturing, the facility will also focus on lithium-ion battery manufacturing, which is a key focus area for Ather Energy. Ather Energy is the only EV OEM in India to make its battery packs and has filed 13 patents on the design and manufacturing of the li-ion batteries.
Ather Energy plans to strengthen its retail operations by expanding to new markets. The company plans to expand to around 150 Experience Centers in 100 cities by March 2023. It has also invested heavily in the charging infrastructure to provide a holistic experience to the rider community.
Svitch Bike Brings New Affordable and Stylish EV Bike, EV CSR 762
The newly soft-launched CSR 762 by Svitch Bike is the first two wheeler EV superbike that comes as a breath of fresh air with new design language, technology and packaging. It offers 30L boot space for the consumer where one can put their helmet, riding gears, cell phone chargers, and groceries.
The EV market is an exciting terrain to ride on because it is new, environmentally friendly, and saves fuel costs. The consumers have gotten disgruntled with the repetitive 2 wheeler petrol automobiles and still, they’re purchasing it as there has been no new innovation thus far. Now CSR 762 will give consumers sigh of relief by offering long lasting performance in EV segment with exciting specifications like dashing 3KW motor, 3.6KW swappable batteries and can reach upto 120 KMS with top speed of 110 KMPH. The cost of bike ranges from 1.65 lacs to 1.90 lacs with a subsidiary from the government of India upto 40,000 INR, making it the most affordable bike in EV category.
In an event named Svitch, Mr. Raj Patel, soft-launched CSR 762 at the Taj Skyline hotel at Ahmedabad, Gujarat on the 20th of November, 2021 in front of the company’s top-performing Dealers and Distributors. The newly soft-launched CSR 762 is the 10th prototype to come where Mr. Raj Patel and Mr. Chintan Khatri were personally involved in overlooking the operations and design language of the bike.
Mr. Raj Patel, Founder & MD of Svitch Bike, is ferociously raising funds for CSR 762. The final designs have been confirmed and the product is in the approval stages from the government before it rolls out into the market in the first quarter of 2022 tentatively. Mr. Raj is going all out as Svitch Bike recently acquired 1,53,900 square feet worth of Infrastructure dedicated for Electric Vehicle space.
Svitch Bike has established 125 touchpoints with dealers and distributors across pan-India and another 250 touchpoints are on the go. The new gen CSR 762 comes with battery swappable technology where Svitch would provide battery swapping ATMs for all the users.
Svitch, who has a customer base of now thousands, aims to touch a million users by the end of 2022. Svitch recorded great sales even in the grim times of Covid. It is constantly transforming just like their dynamic founder, Mr. Raj, as CSR 762 will add another feather in his hat in terms of two-wheeler EV product after acquiring the Electric Cycle market.
The reason which makes Svitch Bike and CSR 762 so special and unique is their ability to deliver premium and affordable solutions to consumers from all walks of life.
The company is also moving forward with its staff structure as it is growing rapidly in terms of team. The Svitch team has flourished from a core team of 2 to a team of 250 plus employees strong.
Flexnest Brings Bluetooth Enabled E-bike, Flexbike+
Flexnest has announced the launch of a new avatar of the Flexbike, The Flexbike+. The new bike has come as a successor of the previously launched Flexbike that gained substantial recognition in the Indian market for its outstanding features and performance at affordable rates. The upgraded version known as the Flexbike+ takes this premium service a notch higher by improving on the existing features and adding a lot of new ones based on extensive market research and expert recommendations.
This latest version seeks to make the existing version even more perfect by including more customer wants. Some of the features are-
● 22inch HD Touchscreen Display – The Flexbike+ offers a screen with an inbuilt sound system for an immersive experience.
● On-Demand Trainer-Led Workouts -The Flexbike provides you with Trainers from India and Dubai to guide you through your fitness journey.
● Virtual Rides – The App has a collection of 100+ scenic rides of cities around the world, allowing users to cycle anywhere, anytime.
● Compete with the community – Compete with an exclusive community of over 20,000 + Flexnest Members on the Flexnest app.
● 1-year complimentary membership – All Flexbike customers will gain complimentary membership to the Flexnest app.
● Easy tracking and real-time leaderboard- The Flexbike also provides performance-tracking metrics and a real-time leaderboard to motivate you to work hard!
● Compatible with other devices- Flexbike+ is also compatible with the Flexnest heart rate monitor for better monitoring and also with wireless headphones.
While commenting on the upgrade, Raunaq Singh Anand, Co-Founder, Flexnest said, “Flexnest’s Flexbike+ is the upgraded version of the widely popular Flexbike that comes with an inbuilt 22” HD Touchscreen and speakers, similar to a Peloton. When our first model received so much appreciation and acceptance in the Indian market, our resolve to serve our customers was further strengthened, and we decided to introduce an improved version in the form of Flexbike+. Our team of engineers and developers has worked tirelessly for an entire year to make The Flexbike+ a reality. Each pillar – hardware, software, and content has been formulated with the single thought of providing our customers a life-changing workout experience.”
The bike comes packed with several complimentary perks, such as on-demand classes with Flexnest fitness experts. The content of these classes is designed specifically to serve the various specific fitness goals of different people. These classes have been a hit with the Flexbike users and are now looking forward to making their mark on the Flexbike+ users as well.
The Co-Founder of Flexnest, Rhea Singh Anand, presented her views on the same by saying, “At Flexnest, we offer only the best-curated classes through our app. These classes have been possible only because of the hard work of our fitness experts that record fresh and fun content every week in our studio. We aim to make work-outs customized, effective, and enjoyable. Our customers deserve only the best services, and we aspire to provide them just that.”
The Flexbike+ is available online at an introductory price of Rs 54,999. Price includes shipping and taxes. Flexnest also offers COD and 0% EMI available along with Free Shipping.
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