MG Motor announces its vision of MGverse, a Metaverse platform. It will provide an immersive experience to its customers and stakeholders through multiple arenas.
MGverse will act as a universe that combines multiple virtual spaces into a single platform. With this, the brand aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop. It will enable users to transcend beyond the restrictions of screens and the boundaries of distance into a future where everyone can be present together to create new possibilities and experience new things.
Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future.”
He further adds, “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarize the future generation with innovative brand experiences.”
For customers to explore their creativity in the MGverse, the brand will provide five different experience centers-
·Explore & Creator’s Center: This will enable the user to personalize, accessorize and build their favourite MG vehicle in the Metaverse. It will also allow customers to take a virtual test drive in the cities and streets of their preference. MGverse will even allow customers to book their MG cars from the comfort of their homes.
·NFT Gallery: This will allow users to witness MG’s finest collections on display and enable them to collaborate & co-create, list, and transact NFTs on the platform. Additionally, it will also give an opportunity to individuals and creators to create their own NFT and earn.
·MG Car Club: The members of MGCC will get one more avenue to connect, engage and celebrate togetherness through members-only events and concerts. They will also have an option to buy MG merchandise from MGverse.
· Gaming Arena: The user will get a chance to experience MG’s rich racing history. One can choose their favourite racetrack to race in a sportier MG or play other games. Hence, the user can enjoy a plethora of games on MGverse.
·MG Knowledge Centre: It will provide opportunities to our employees and partners for upskilling and attending virtual training sessions, conferences, meetings, etc.
The platform will be accessible on mobile as well as other web browsers to engage GenZ and GenAlpha. MG intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships. The platform will be executed in phases, with the first phase being implemented during the coming festive season.
Since its inception, MG Motor India has been at the forefront of innovation and technology. The automaker has debuted India’s first internet SUV, India’s first pure electric internet SUV, India’s first autonomous level 1 & 2 SUVs, and India’s first car with AI in recent years. The company also has launched digital solutions (such as MG Expert, MG ePay, NFTs, and Car as a Platform) to create unique customer experiences.
BLive to Install BOLT EV Charging Stations in 100+ Locations Across India
BLive has partnered with BOLT to set up EV charging points across hundreds of corporate parks, colleges, commercial buildings, residential complexes, experience store, hospitality locations and zip stores in India. With this partnership, together, the companies plan to install the BOLT EV charging stations in 100+ locations in the coming months across India. The first set of installations will be targeted at strategic locations in Goa, Karnataka, Andhra Pradesh, Tamil Nadu, Kerala, and Telangana.
The BLive-BOLT partnership aims to transform access to EV chargers by rapidly building a fast-charging network across the country and delivering a seamless experience for EV drivers. This partnership is also aligned with BLive’s vision of accelerating the adoption of EVs in India. Currently, with BOLT, BLive has already installed chargers in Salarpuria Sattva’s Knowledge Park, HiTech City in Hyderabad and are in the process of expanding these installations at various other Sattva property locations.
BLive is a digital-first Multibrand EV platform offering a wide range of EV products and services through online store and EV Experience Stores across India. BLive is also an EV solution provider for enterprises adopting electric mobility offering end to end solutions from 2 and 3-wheeler EVs options, charging solutions, finance options and after sales support. The fast-growing start-up has received many accolades including “Startup of the year” “Gold at Outlook sustainability leadership awards” for pioneering the work in adoption of sustainable mobility.
BOLT is India’s largest EV charging network, comprising the universal BOLT Charging Point and the BOLT Operating System. Developed with the objective of building a strong EV charging infrastructure, it is India’s first dedicated network of IoT-enabled EV charging points connecting riders across the country. Made-in-India, BOLT is a universal charging point which is compatible with any portable charger that comes with EVs and works with the existing AC power supply everywhere.
Over 10,000 BOLT charging points have already been installed across 100 different cities in India, with an installed capacity of over 33000KW and 50,000 active users. BOLT is also on track to deploy 100,000 charging points in the next 6 months across India in response to the overwhelming demand for a safe, reliable, and affordable EV charging infrastructure combined with collaboration with other EV ecosystem players.
Samarth Kholkar, Cofounder, BLive
“We are excited to be partnering with BOLT, as range anxiety and availability of chargers are one the biggest bottlenecks that restrict people from switching to electric vehicles. BLive is a one-stop shop for everything relating to EVs. Through our partnership with Bolt, we can now offer vehicles, charging infra and ancillary services, thus making the EV journey seamless and worry-free for our enterprise customers and individual buyers. We believe, providing easy access to chargers is one of the most important means to foster the adoption of EVs in India.”
Jyotiranjan Harichandan, Cofounder, BOLT
“We are delighted to announce this partnership with BLive as we aggressively push EV adoption across India. The key to increase EV adoption is to ensure the availability of charging on-demand. We are increasing our footprint across India rapidly by partnering with key stakeholders and helping EV riders overcome range anxiety.”
iVOOMi S1 Electric Scooter Test Rides to Begin on 28 May
iVOOMi Energy to begin with the test ride of iVOOMi S1 e-scooters on May 28, 2022. With its previously launched iVOOMi e-scooters, customers have so far driven 5 million green kilometers in the past two years, authenticating its reliable technology and pioneering innovation. In the first phase, the much-awaited iVOOMi S1 is rolling out test rides at its dealerships in the cities – Pune, Nagpur, Gondia, Mumbai, Nanded, Kolhapur, Ichalkaranji, Ahmednagar, Surat, Bhavnagar, Adipur, and Kachh, followed by all other dealerships pan India by 05 June.
The vehicles will be available across multiple touchpoints in these cities to ensure as many people can experience the S1. Interested customers can reserve their test-ride slots on the iVOOMi Energy website, along with an option to pre-book the e-scooter post-test ride at INR 749. The S1 e-scooter is approved by International Centre for Automotive Technology (ICAT) and registered by Regional Transport office (RTO) will be delivered starting in June, and the company promises on-time delivery.
Designed and manufactured in India, the iVOOMi S1 is powered by a 2kW electric motor that offers a top speed of 50-54 kmph. The electric scooter gets a 60V, 2kWh swappable Li-ion battery pack for quick replenishment of battery charge, relief from domestic charging woes, etc. It offers a riding range of 100 km on a full charge and can be fully juiced up in 3-4 hours, making it a reliable choice for customers.
iVOOMi Energy is one of the few players in the country riding the electric mobility wave with its unique battery-as-a-service (BaaS) model that makes it more cost-effective and convenient for customers as compared to conventional scooters. The S1 is expected to continue the legacy success of the previous models at a price of Rs 84,999 and with a major user interface update, keeping in line with the segment’s higher expectations.
Commenting on the same, Mr Sunil Bansal, Managing Director & Co-founder, iVOOMi Energy, says, “We are delighted to start with the test ride of our newly launched S1 electric scooter and give potential customers hands-on experience with our product. We are confident that the S1 will be a game-changer in the electric scooter segment and we see this as an opportunity to demonstrate the performance of our solid-state electric motor, which offers a great driving experience and efficiency. “
iVOOMi Energy plans to extend the S1 test ride for at least three weeks, with more cities to be added in the coming week. To attract even more customers, the company has organised a lucky draw for those who take a test ride.
Ather Energy to Set-up EV Charging Grids Across The Country
Magenta ChargeGrid signs a Memorandum of Understanding (MOU) with Ather Energy, electric scooter manufacturer, to install Ather Grid fast chargers across charging locations. These charging stations shall be managed by Magenta under the ChargeGrid platform. This partnership is one of India’ first where integrated charging across 2W, 3W and 4W will be provided at a single location. This will give Ather access to multiple locations across India and aims to collectively accelerate the pace of expansion of public charging networks and the adoption of EVs in India.
Magenta ChargeGrid is currently expanding its charging network to 35-40 cities in India with the aim to set up a network of around 11000 chargers by the end of FY23. This partnership with Magenta ChargeGrid will give Ather Grid access to premium locations across Tier I, Tier II & Tier III cities and highways in India and provide wider coverage for EV customers. These locations are strategically placed to make it easily accessible to EV owners and will also have desired electricity load availability for operations of the chargers.
Speaking on the association, Mr. Maxson Lewis, Founder and Managing Director, Magenta said, “At Magenta ChargeGrid, we strive to accelerate the EV adoption in the country by creating an end-to-end EV ecosystem. This collaborative approach with Ather Energy, shall further our vision and allow consumers to access network of smart and safe charging stations across the country and encourage a seamless EV adoption. This partnership approach will not just help Ather and other OEM players to rapidly scale their network but also help them to optimize the investment required.”
Nilay Chandra, VP-Charging Infrastructure and Marketing, said “We understand that the growth and expansion of reliable charging infrastructure is critical to facilitate the adoption of EVs in India. The charging infrastructure category is fast evolving, and we understand that collaboration with other charge point operators at this stage will help the industry grow at an exponential scale. Our partnership with Magenta is another step towards building this industry collaboration. It will bring increased convenience by setting up AtherGrids at hubs strategically identified by them. We will continue to lead the shaping of this industry with strategic partnerships on locations, connector standard collaborations, and working with the government on policy formulation.”
Magenta ChargeGrid has formed alliances with prominent DISCOMs across the country such as BSES, BESCOM and other key discoms with the goal of establishing a stronger EV charging ecosystem. The firm is also collaborating with multiple corporations in India with present association with bodies like Indore Municipal Corporation, Ahmedabad Municipal Corporation, Navi Mumbai Municipal Corporation and Bengaluru Metropolitan Transport Corporation. This is in addition to our ongoing strategic tie-ups with key hotel chains such as Fern, IBIS, amongst others, to build EV charging infrastructure within cities and on highways.
Since 2018, Magenta ChargeGrid has been developing EV solutions which are ‘Made in India and made for Indian weather conditions and usage. Under the three business verticals, (Magenta ChargeGrid chargers as a product, charging as a service (ChargeGrid) and eMobility (EVET), Magenta ChargeGrid provides integrated solutions to develop the whole EV ecosystem.
The company has been investing in strategic partnerships to alleviate range anxiety and increase EV adoption in the country. Ather has partnered with charging operators like Zeon Charging and retail partners like Decathlon, Cafe Coffee Day, Blue Tokai etc and 15 other brands.
Since its inception, Ather Energy has actively focussed on building a fast-charging network – Ather Grid and has also released its IP for the charging connector to all OEMs. Currently, Ather has installed around 330+ fast-charging Ather Grid Points across 35 cities in the country. One can charge up to 80% at 1.5 km/min at Ather’s fast charging Grid. In the next 3 years, Ather plans to install 5,000 fast chargers across India, and these strategic partnerships are progressive steps towards the goal.
Ather Energy has expanded its retail footprint across key cities in India and is currently present in 31 cities with 36 retail stores. Over the next three years, Ather plans to increase its annual production capacity to one million scooters from four lakhs by the end of 2022, develop new products and increase its network to 600 stores.
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