MG Motor India has unveiled MG Astor, India’s first SUV with personal AI assistant and first-in-segment Autonomous (Level 2) technology. Astor is based on the MG’s successful global platform, ZS.
Based on MG’s design philosophy of Emotional Dynamism, Astor’s contemporary style will connect with consumers. It has a prominent Bold Celestial Grille that makes a solid on-road impression. The SUV poses an elegant and ready-for-action stance with a classic leopard jump shoulder line. Astor’s nine crystal diamond elements in the LED headlamps make for a distinct hawk-eye expression with precise details.
The interiors are elegantly crafted with soft-touch and premium material. It will be coming in two engine options – the Brit Dynamic 220 TURBO petrol engine with a 6-speed AT delivering a whopping 220Nm of torque and 140ps of power. And the other – VTi Tech petrol engine with a manual transmission & an 8-speed CVT, delivering 144Nm of torque and 110ps of power.
The much-awaited mid-size MG Astor will be on display at MG showrooms from 19th September and bookings will start soon thereafter
Talking about the appeal of Astor, Carl Gotham, the Advanced Design Director at the MG’s Global Design Centre in London, UK, said, “The concept of Emotional Dynamism brings a premium feel to Astor. The mid-size SUV is a visual delight with an exceptional level of detailing and remarkable features. We have placed design at the centre of creating the car to make it look as good as its technology. It takes forward the MG’s brand’s legacy with cutting-edge technology and design excellence. India can look forward to immersing into a seamless driving experience with personal AI assistance inside MG Astor.”
Speaking on the unveiling of Astor, Rajeev Chaba, President and MD, MG Motor India, said, “We have introduced several industry-firsts with our SUVs to the Indian automotive market. This time we have Autonomous (Level 2), MG Astor, with a personal AI assistant. With its elegant exteriors, luxurious interiors, and futuristic technology, we believe that Astor is a desirable package that will strike a chord with the customers.”
MG Astor’s personal AI assistant depicts human-like emotions and voice. The Paralympic athlete Deepa Malik has lent her voice to the personal AI assistant, thereby humanising the experience. The AI technology in Astor is developed around MG’s vision of Car-as-a-Platform (CAAP) of possibilities, which will enable the users to personalise the services as per their requirements.
- MG has partnered with BOSCH for ADAS (Advanced driver-assistance systems) in Astor. AI technology, six radars and five cameras equip the SUV to manage 14 advanced Autonomous Level 2 features. The car ensures a safer driving experience with 27 standard safety features like ESP, TCS and HDC. Among its host of comfort, convenience and safety features include 6 airbags, 6-way power-adjustable driver seats, electric parking brake, heated ORVM, rain-sensing wiper, PM 2.5 filter, panoramic sky roof, rear AC vent and front and rear armrest,10.1-inch HD infotainment system for the cinematic experience and full digital cluster with 7-inch embedded LCD screen
Astor has 80+ internet features residing on MG i-SMART technology. On top of it, building on CAAP (Car as a platform), MG Astor hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app, along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+, select cities to begin with) and access to unlimited information with Wikipedia.
Okinawa Autotech to Go 100% Localized by The End of This Fiscal Year
Okinawa Autotech is all set to go 100% localized by the end of this fiscal year. The company stands committed to the Government of India’s strong vision to turn the country independent and thus move one step closer to “AtmaNirbhar Bharat”.
To meet the emerging demand for electric two-wheelers on account of increasing awareness, Okinawa is investing 200-250 Cr in its new manufacturing plant in Bhiwadi, Rajasthan. Becoming 100% localised is aimed at helping the company attain customer confidence and increase brand trust.
Commenting on the development, Mr Jeetender Sharma, MD and Founder, Okinawa Autotech states: “At present, Okinawa is proudly over 92 per cent localized and we are aiming to go for 100 per cent localized components by the end of this year. We are working rigorously with our suppliers to fill in such gaps and reduce our dependence on imports. This will provide a push to local component manufacturers to bolster the domestic supply chain and help to strengthen the automotive industry from its core. The auto sector is one of the key drivers of the Indian economy and we aim to contribute further to the “Make in India. Made for India vision.”
Okinawa is at the forefront of mass penetration of Electric Two-Wheelers in India with a range of electric scooters to cater to the dynamic needs of the customers. It has thus cemented its leadership position amongst the masses by delivering high-quality and excellent performance. While the pandemic had an inevitable impact on the auto industry, resulting in lesser sales than anticipated; Okinawa has retained its position as the second most selling E2W in India.
Used Vehicle Sales Jumped in First Half of 2021 on Droom
Droom released its sales trend data for H1 CY 2021. Owing to the fact that personal mobility was the preferred mode of transportation due to the pandemic, Droom registered a significant growth in used 4W sales and also observed interesting trends in the 2W sales figure.
First half of calendar year 2021 trend showcased a jump in demand in the used four-wheeler category and a shift towards premium cars such as Maruti Suzuki Vitara Brezza, Baleno, Honda City and Hyundai Verna being the most popular vehicles. In the two-wheeler category, Bajaj Pulsar being the most popular vehicle followed by Honda Activa 3g and TVS Apache RTR. Kawasaki Ninja and Mercedes- Benz E class were the most popular luxury bikes and cars respectively in the luxury vehicle segment.
In the last 6 months, buyers registered a stronger preference for petrol variants than diesel cars. Further boosting the ‘Make in India’ initiative, India manufactured vehicles topped the charts followed by Japanese and Australian vehicle manufacturers.
Manual Transmission cars witnessed a huge edge over Automatic transmission majority of customers opted for manual over automatic. Droom trend report also highlighted that Delhi, Jaipur, Mumbai, and Hyderabad were the top markets with the maximum vehicle demand.
Commenting on the half yearly trend data, Sandeep Aggarwal, Founder, and CEO of Droom said,
“We at Droom are committed to further boost and accelerate the digital adoption, enabling end to end online transaction of vehicles and revolutionizing the century old way of vehicle transactions in India through technology.2021 was a harsh on human life but business and industry showed resilience and realigned in the new normal. Quicker market recovery aided by increased demand for personal mobility for a variety of reasons including feasibility and safety. The pandemic also created an economic uncertainty for many people as a result of reduced income or job losses, which has boosted the adoption of used vehicles among consumers.”
OneFitPlus Brings New Made in India Premium Bicycles
OneFitPlus announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart.
Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos.
Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.”
The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates.
Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year.
Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.”
According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30.
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