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MG Astor SUV to Get India’s First Personal AI Assistant

NDM Network



MG Motor India unveiled the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology, to be featured in their upcoming mid-size SUV – Astor. MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services.

MG is working on emerging technologies like Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. Astor is the first car to get a personal AI assistant in the company’s global portfolio.

The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions & voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.

Speaking about India’s first personal AI assistant and the first-in-segmentAutonomous Level 2 car Astor, Mr. Rajeev Chaba, President and MD, MG Motor India, said, “As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customers only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI.”

The Autonomous Level 2 MG Astor is powered by mid-range radars and a multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimized for Indian traffic conditions.

The name Astor is derived from Raytheon Sentinel, an airborne battlefield and ground surveillance aircraft formerly operated by the Royal Air Force (RAF), UK. MG Astor shares the popular ZS platform sold by MG across the globe in countries such as the UK, Australia, New Zealand, Middle East, Norway, Netherlands and other countries in Asia too.

For the first time in India, MG recently showcased CAAP with endless possibilities. Building an ecosystem of various in-car services, it hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ – select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating a safer and smarter driving experience.


Astor gets an all-new Bold Celestial Grille that is inspired by cosmic lines and forms which adds dynamism to the front of the car. The radial pattern concentrates the epicentre of the entire front face. The tungsten steel electroplated material forms a distinct appearance like the sun. The contrast of light and dark further highlights the three-dimensional effect of each flashing cell. The British automaker also revealed the unique ‘Dual Tone Sangria Red’ interior of Astor, which is one of the three interior themes, signifying state-of-the-art craftsmanship.

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Used Vehicle Sales Jumped in First Half of 2021 on Droom

NDM Network



Droom released its sales trend data for H1 CY 2021. Owing to the fact that personal mobility was the preferred mode of transportation due to the pandemic, Droom registered a significant growth in used 4W sales and also observed interesting trends in the 2W sales figure. 

First half of calendar year 2021 trend showcased a jump in demand in the used four-wheeler category and a shift towards premium cars such as Maruti Suzuki Vitara Brezza, Baleno, Honda City and Hyundai Verna being the most popular vehicles. In the two-wheeler category, Bajaj Pulsar being the most popular vehicle followed by Honda Activa 3g and TVS Apache RTR. Kawasaki Ninja and Mercedes- Benz E class were the most popular luxury bikes and cars respectively in the luxury vehicle segment. 

In the last 6 months, buyers registered a stronger preference for petrol variants than diesel cars. Further boosting the ‘Make in India’ initiative, India manufactured vehicles topped the charts followed by Japanese and Australian vehicle manufacturers. 

Manual Transmission cars witnessed a huge edge over Automatic transmission majority of customers opted for manual over automatic. Droom trend report also highlighted that Delhi, Jaipur, Mumbai, and Hyderabad were the top markets with the maximum vehicle demand.

Commenting on the half yearly trend data, Sandeep Aggarwal, Founder, and CEO of Droom said,

“We at Droom are committed to further boost and accelerate the digital adoption, enabling end to end online transaction of vehicles and revolutionizing the century old way of vehicle transactions in India through technology.2021 was a harsh on human life but business and industry showed resilience and realigned in the new normal. Quicker market recovery aided by increased demand for personal mobility for a variety of reasons including feasibility and safety. The pandemic also created an economic uncertainty for many people as a result of reduced income or job losses, which has boosted the adoption of used vehicles among consumers.”

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OneFitPlus Brings New Made in India Premium Bicycles

NDM Network



OneFitPlus announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart.

Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos.

Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.”

The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates. 

Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year. 

Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.” 

According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30.

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Renault Brings New KWID MY21 to Celebrate Its 10TH Anniversary

NDM Network



Renault India has launched the all-new KWID MY21. This Attractive, Innovative and Affordable vehicle has been a true game-changer and volume driver for Renault India.

Staying true to its commitment to keep building on the indomitable success of KWID with breakthrough product innovations, the new MY21 Range further strengthens its value proposition and elevates customer’s trust in the product and brand.

The Renault KWID MY21 Range is offered in 0.8L and 1.0L SCe powertrains in both manual and AMT options. Renault KWID range complies with all the safety regulations applicable in India, and will now be equipped with dual front Airbags as a standard feature across all the variants. This development comes ahead of the regulation timelines. Accentuating the attractiveness of the car, the new Kwid MY21 Climber Edition will also be available in Dual Tone Exterior in White colour with black roof along with the new features like Electric ORVM and Day and Night IRVM. In addition to various active and passive safety features, it also features Front driver side pyrotech & pretensioner, further elevating the safety quotient of the vehicle.

As part of the celebrations, Renault has announced special offers for the customers in the month of September 2021 offering maximum benefits of upto INR 80,000 on select variants across its product range. These offers can be availed while purchasing new Renault vehicle during this period. In addition to the above, the company has also rolled out 10 unique Loyalty Rewards to mark the 10 years celebrations, with maximum loyalty benefits upto INR 110,000 which is over and above the regular consumer offers.

Renault India has also launched specific offers for its customers in Maharashtra, Gujarat and Goa from 1st to 10th September to celebrate the festive fervour during the upcoming festival of Ganesh Chathurthi.

Apart from the announced offers in the form of cash offers and loyalty bonus, the company has also announced the Buy Now, Pay in 2022 scheme on the purchase of KWID, TRIBER and KIGER, wherein the buyers can opt for a new Renault vehicle now and start paying EMIs after 6 months.

In an array of new offerings to the customers, Renault has recently launched the new RXT (O) variant of the newly launched Renault KIGER along with several attractive schemes & promotions for all the existing and potential customers. The KWID MY 21 edition is yet another jewel that will be enhancing the 10 year celebrations of Renault in India.

Renault India has cultivated a strong foundation backed by its unique product strategy and pioneering customer satisfaction initiatives with more than 7,50,000 customers driving Renault cars in India. Together with a strong product strategy, Renault has been continuously undertaking strategic measures across all key business dimensions, ranging from product, network expansion and pioneering customer oriented activities to offer a seamless brand ownership experience to its customers.

Price list – Kwid MY 21 Range

Renault KWID RXE 0.8L4,06,500
Renault  KWID RXL 0.8L4,36,500
Renault KWID RXT 0.8L4,66,500
Renault KWID RXL 1.0L MT4,53,600
Renault KWID RXL 1.0L EASY-R4,93,600
Renault KWID RXT 1.0L MT OPTION4,90,300
Renault KWID CLIMBER 1.0L MT OPTION5,11,500
Renault KWID RXT 1.0L EASY- R OPTION5,30,300

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