Adloid has partnered with Hero MotoCorp for the launch of the first-of-its-kind immersive Augmented Reality showroom. Using its proprietary technology ADLOID has added enhanced features like hotspots, configurators, remote sales assistance, and more. This technology is revolutionizing digital buying experiences and was recently used by Tata Motors for the launch of their flagship products.
Hero MotoCorp will now be providing a 360-degree shopping experience to its customers with the help of Augmented Reality.
Vikas Malhotra, Head – Business Solutions & Support at Hero MotoCorp said,” At Hero Motocorp, we were looking for an agile partner to co-create “digital buying journey” of our products, a Highly skilled and passionate team from Adloid did the job exceptionally well by providing a truly World-class solution for “Virtual Showroom, Product Configurator and AR experience for our product portfolio”. Speed, agility, and dedication of team working on the project helped us in releasing the same in a very short span of time without single physical meeting reflecting the professionalism. We look forward to more such associations with the team and wish them luck.”
Speaking about the partnership, Kanav Singla, Founder & CEO of Adloid said, “Augmented Reality is helping us move beyond inherent human limitations and present contextually relevant information to people . Our partnership with Hero Moto Corp is one such example where we are changing the way people shop and experience products online. The inherent limitation of a physical showroom is a thing of the past.”
The augmented reality showroom takes digitization a step ahead by allowing customers to explore, configure and experience the Hero MotoCorp products in their homes.
The augmented reality experience comes with interactive hotspots and virtual sales assistance to address queries and concerns as they browse through various models.
Adloid has also enabled advanced features such as the Hero Product Configurator (HPC) in the virtual showroom, which allows customers to see the differences between variants, add customizations and accessories, and go through color options before making a purchase decision.
The showroom replicates the experience of a brick-and-mortar store in its true sense, within the comfort of our homes, offering an uninterrupted virtual experience.
Prashant Sinha, Co-founder & Auto Lead of Adloid added, “We aim to make the virtual experience more seamless and faster through the launch of this virtual showroom, the focus is to showcase all features of the models available. Through our platform we have enabled Photo realistic rendering of Hero products in real time to create a rich and immersive AR experience for customers. This will bring a non-interrupted 24*7 showroom where prospective buyers can explore the complete product range and even book the products they’d like to purchase”.
Adloid is also removing the hesitance of using AR technology by removing bulky hardware from the mix. Customers with access to smartphones, tablets, and similar devices can easily participate and experience shopping in a virtual showroom with the help of a simple web app.
To try it out for yourself, visit the Hero MotoCorp virtual showroom via your mobile browser. Unlike other web-based AR tools, there is no need to scan a QR code or install an app to experience the showroom.
As industries take to virtual, it will be interesting to see how augmented reality brings the touch and feel back to shopping experiences.
The virtual showrooms in the automobile industry are a promising glimpse at the future.
Here is India’s 1st Bluetooth Enabled Smart Bike ‘Flexbike’
There is no doubt that At-Home fitness is the future. It has disrupted the fitness industry in 2020 globally, as millions of people continued to stay safe and work out from home. With that in mind, Fitness technology start-up Flexnest has left no stone unturned, and has been rapidly launching products since its launch earlier this year. In a span of 5 months the company has built a community of 10,000 + customers.
An innovator at the nexus of fitness, technology, and content, Flexnest is on a mission to reinvent the fitness industry in India by launching India’s 1st Bluetooth enabled smart bike – The Flexbike.
Co-Founder Raunaq Singh Anand says, “Our team of engineers and developers have been working tirelessly since a year on The Flexbike, to ensure the best user experience. Each pillar – hardware, software and content has been well thought of, to provide our community with a seamless and life changing workout experience.”
The Flexbike connects with the company’s app which allows users to choose through 3 types of bike workouts:
1. Quick ride – simple uninterrupted rides
2. Virtual ride – enabling users to ride in 100+ different cities across the globe
3. Class ride – on demand ride classes with world-class Flexnest instructors from studios in New Delhi and Dubai
Additionally, the Flexnest App also has non-bike trainer led workouts and yoga classes to provide a holistic experience to users.
Co-Founder Rhea Singh Anand says, “Flexnest has studios in India and Dubai wherein we shoot fresh content each week, so that our community gets the best curated classes, directly to their app, all while in the comfort and safety of their homes. Our goal is to make workouts accessible, innovative and personal, while never compromising on quality. Flexnest customers deserve the best and we strive to make that happen.”
Globally, Fittech companies like Peloton, Mirror and Tonal have revolutionized fitness internationally. Unfortunately, the Fitness Industry in India has not seen any innovation like in the west. Flexnest is on a mission to change that and to pioneer technology enabled, holistic fitness in India.
The Flexbike is available online at an introductory price of Rs 29,999.
• Bluetooth enabled – The Flexbike connects seamlessly to Android and iOS tablets and phones via Bluetooth.
• On-demand classes – Users get to choose between spinning classes, workout and yoga sessions at the touch of a button.
• Virtual videos – The App has a collection of 100+ scenic rides of cities around the world, allowing users to cycle anywhere, anytime.
• Studios in India & Dubai – Flexnest studios stream On-Demand content every week from New Delhi and Dubai.
• Compete with the community – Compete with an exclusive community of over 10,000 + Flexnest Members on the leaderboard in the Flexnest app.
• Skilled instructors – World class Indian & International Flexnest instructors that will inspire and help you get fitter and stronger.
• 1 year complimentary membership – All Flexbike customers will gain complimentary membership to the Flexnest app to access all workouts and other content.
Sony Unveils Mobile ES Series of Car Audios
Sony India introduces the new Mobile ES line-up which represents Sony’s top of the line products in the world of car audio. The Mobile ES line-up features car speakers and subwoofers including XS-162ES, XS-160ES, XS-690ES and XS-W104ES, setting a new standard for superior in-car entertainment.
The unparalleled sound and visual quality achieved with this line-up showcases the uncompromising passion of Sony’s engineers. Developed with various technical updates, the Mobile ES line-up helps customers experience their favorite music, boosting their mood and transforming their car environment. It raises the bar for in-car entertainment and brings a whole new level of innovation to the car audio market.
Mobile ES Line-up Overview
- XS-162ES: 6 ½” 2-way Component Speaker System
- XS-160ES: 6 ½” Coaxial 2-way Speakers
- XS-690ES: 6 x 9″ Coaxial 2-way Speakers
- XS-W104ES: 10″ Single Voice Coil Subwoofer
Key Features of XS-162ES, XS-160ES and XS-690ES Speakers
MRC Aramid Fiber Matrix Woofer: Mica Reinforced Cellular (MRC) is Sony’s original speaker diaphragm material, engineered for high rigidity and good internal loss (low resonant distortion), with a lightweight design. This third-generation compound has been further optimized with mechanical driver improvements to deliver an even wider frequency response and smoother, more natural sound characteristics. Embedding MRC in a unique matrix with aramid fibers suppresses diaphragm resonance and minimizes distortion — not only in the lows, but also in the mid and higher frequencies. The result is sound that is powerful at all frequencies and uncommonly clean — even at high volume.
Separated Notch Edge Surround: The woofer surround features another proprietary Sony technology, with distinctive curved notches improving the vertical amplitude symmetry for dramatically reduced distortion and enhanced clarity.
Soft Dome Tweeter: Compatible with High-Resolution Audio, a soft dome tweeter diaphragm is directly attached on the voice coil, designed to cover the music’s ultra-high ends, with a frequency range extending up to 40kHz.
Five-beam Frame Structure & Dynamic Air Diffuser: The Five-beam Frame design disperses resonance while the integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil.
Progressive Height Rate Spider: The acoustically optimized spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone.
Phase Plug (XS-162ES Only): The resonance damping phase plug on the XS-162ES woofer helps realize ideal frequency response, right up to the crossover point with the matched tweeters. A rigid aluminum bobbin and Dynamic Air Diffuser further support the speaker’s wide frequency response, for controlled and dynamic bass delivery.
Bi-amp Terminals and Gain Selector in Crossover Networks (XS-162ES Only): The audiophile-grade crossover features an optimal, metalized polypropylene film capacitor with lower dissipation for a smoother high-end. It features a bi-amp capable design to mitigate current distortion to the tweeter when running the woofer with high input levels. A dedicated gain selector balances the woofer and tweeter signal levels and enables tweeter level adjustment even when driving the components from a single amplifier.
Toutche Electric Announced Expansion Plans for India Market
In a bid to capture the new e-bike boom, Toutche Electric has announced an aggressive roadmap to expand its dealer network in India.
Manufacturer of the indigenously designed and made Heileo range of ebikes, Toutche has registered an astonishing growth of over 200% in the FY2020-2021 on the back of a surge in demand across age groups and segments throughout India. The company already has a strong presence in all major cities such as Bangalore, Chennai, Hyderabad, Mumbai, Pune, Kolkata, Delhi and NCR region. Toutche aims to strengthen its position in the growing markets and capture the business opportunity by adding over 75 dealers pan-India by the end of 2021, and over 200 dealers by end of 2022. The company also plans to launch its own exclusive stories by September 2021.
To expand its outreach, the company will launch an exclusive ‘Toutche Partner’ Program. Under this program, Toutche will provide training, certifications and marketing, under a systematic plan, to its business partners helping them set up a successful ebike business.
Toutche is best known for its most famous Heileo M100, M200 and H200 ebikes. The company is now adding the new Heileo H100 to its exceptional stable of bikes. Personifying stylish looks, aesthetic design and discernible quality, the Heileo e-bike is the output of multiple iterations of test models, user feedback and market research, over the last 5 years. Promoting smart commute and active lifestyle, Heileo ebikesare available in Hybrid and Mountain styles, and its new 2021 range will be launched in the Indian market in July.
Commenting on the rapid expansion & growth, Mr. Raghu Kerakatty – CEO, Toutche Electric said, “Today Toutche is a reputed brand name in the Indian eBike Industry. Thanks to our consumers and dealers, we have achieved significant growth over the last 2 years. Our goal is to continually innovate on Design and Technology to build the best eBikes in the market”.
Toutche’s assembly plant is in Mysore and its technology unit is based in Bangalore. It currently has a capacity to manufacture 2000 units per month in its state-of-the-art manufacturing unit in Mysore.
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