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66% customers ready to buy Electric Vehicles: CarDekho OMG Survey

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An increasing number of Indian customers are willing to buy electric vehicles, according to a CarDekho OMG survey. CarDekho, the leading auto-tech firm, today released the Electric Vehicle Customer Awareness Study in association with and OMG (Omnicom Media Group) a leading global advertising & marketing company.

The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles.

Of late, the government has been making a determined push towards electric mobility. The Union Minister for Road Transport & Highways, Mr Nitin Gadkari recently asked the EV manufacturing industry to shift towards indigenous battery technologies while assuring the industry that the Government will provide all possible assistance. This is a clear indication of the Government’s intention to promote the EV industry, with self-reliance at the core. The OEMs have already introduced several EV 4-wheeler models in the market.   

At present, EVs contribute less than 1% of total vehicles sold, but has the potential to scale up to 5% within a few years. In 2019-20, about 3.8 lakh electric vehicles were sold in India of which 58% were low-speed E3W and 40% E2W.

According to the survey, 66% of customers are willing to buy Electric Vehicles, out of which 53%said they were strongly inclined to go electric. Among those surveyed, 13% are not yet ready for the transformation whereas 19% decline to go either way.

Further, 68% of the customers showed their concern towards the environment and believe switching to EVs will help reduce air pollution, whereas 11% & 6% of respondents considered driving pleasure and lower maintenance cost as the main reason for considering a shift to EVs.

The unique opportunity created by the EV segment also comes with a few challenges. 43%of respondents stated that frequent recharging will be a big concern, 20% raised concerns on the reliability of EVs during long drives/ inter-city travel, while 16% considered inadequate infrastructure (charging stations) a bigger hurdle. Nearly 12%of those surveyed said that pricing was an important consideration.

The core objective of this survey was to gauge the consumer psyche and understand what sort of information or services from automobile OEMs could help in the buying decision. Respondents suggested manufacturers offer a full list of service stations in any city,  accessories for easy and fast home-charging, and an extended service warranty assurance for the car.

The survey was conducted across India among potential 4W vehicle buyers. Almost 40% of the respondents own an SUV and 29% own a hatchback, followed by 25% owning sedans.

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Grab Yamaha’s Fascino 125 FI Hybrid Scooter Now, Starting at Rs 70,000

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Yamaha Motor has announced that its latest Fascino 125 FI hybrid scooter will be available for Indian customers at a starting price of Rs. 70,000. The hybrid scooter comes in two different variants including the disc brake version which will cost Rs. 76,530 and the other model with drum brake will cost Rs. 70,000. This is the ex-showroom price for Delhi.

Fascino 125 FI hybrid scooter is BS-VI compliant and has 125 cc blue core engine that produces 8.2 PS at 6,500rpm and 10.3 Nm at 5,000rpm. The scooter is also equipped with Side Stand Engine Cut off Switch, which is a standard and mandatory feature on all Yamaha two-wheelers in India

Yamaha’s hybrid scooter comes with smart motor generator system which works as electric motor to power the vehicle while need acceleration from a stop. This is an advanced scooter which has been developed with a view to make modern lifestyle more stylish.

Fascino 125 FI hybrid scooter’s disc brake model has some interesting features such as LED headlights, DRLs, LED tail light, Bluetooth-enabled Yamaha Motorcycle Connect X app, and digital instrumentation. The scooter comes in various color options including Yellow Cocktail, Cyan Blue, Vivid Red, Vivid Red Special, Matt Black Special, Cool Blue Metallic, Dark Matt Blue, Metallic Black and Suave Copper.

While the Drum Brake version is available in Suave Copper, Cyan Blue, Yellow Cocktail, Dark Matt Blue, Vivid Red, Cool Blue Metallic, and Metallic Black.

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Ola E-scooters To be Launched on This Independence Day, Check All Details

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Ola Electric has confirmed the launch of its much-awaited e-scooter in 10 different colours. The e-scooter can be booked in these 10 eye soothing colors including Blue, Red and Black. Ola Electric had received over 1 lakh pre-bookings for these e-scooters. In recent days, the trend for buying EV vehicle has increased a lot in India and now the announcement of Ola Scooters will definitely cater to this emerging demand.

Amidst increasing popularity of electric vehicles, these new scooters will surely drive the attention of buyers. Especially the gen Z customers are very keen to buy such next-gen electric vehicles keeping environment in mind. The pricing of these e-scooters is not out yet but will be revealed by Ola electric soon.

As per the industry reports, some key features of these electric scooters by Ola include app-based keyless access and biggest-in-class boot space. The e-scooter will also have dual projector headlamp, split-type rear grab handles, LED DRL and taillight and an external charging port. Ola has designed the scooters to fit into the lifestyle of customers.

Bhavish Agarwal, CEO of Ola teased the customers through a twitter post. In that tweet, Bhavish revealed the colors of e-scooters. The scooter can be seen in different colors black, red, yellow, navy blue, white, sky blue, pink, and grey. The official launch will take place on 15th August 2021 through a dedicated event.

The customers who are looking to book this e-scooter can do the booking with just Rs. 499 on Ola’s dedicated website. As soon as people start booking their dream electric vehicle, there will be surety to get the delivery in short time.

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Gozero Mobility Launches Skellig Lite E-bike

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GoZero has taken the game against its peers a notch higher with its economically priced model, the Skellig Lite, making it an ideal choice for any e-bike lover, especially with the beginners.

Priced at only Rs. 19,999/-, the Skellig Lite maintains a perfect balance between product and price. Its unique aesthetic, packaged in a pocket-friendly price point, has made it a hit on the Indian roads. The Lite is designed in a way that they are best suited for city rides and beyond.

It has a range of 25 km (at the medium level of pedal-assist), with a maximum speed of 25 kmph. The bike is powered by a detachable EnerDrive 210 Wh lithium battery pack and a 250 W rear hub-drive motor, and is controlled by the GoZero Drive Control 2.0 LED display unit allowing the rider to choose between three pedal-assist modes. The battery takes just over 2.5 hrs to recharge. Despite the economical pricing, the build quality has not been compromised with. The Lite includes an alloy stem handle, with 26×1.95 tyres, specialized V-brakes and a rigid front fork.

Reluctance to use public transport and shared mobility due to Covid, along with the practice of social distancing has resulted in a surge in the sales of e-bikes around the world, over the last year.

With the launch of the Skellig Lite, GoZero has taken its first step into its Switch Campaign – one kick-started with the objective to drive the major chunk of Indian city-dwellers to ‘switch’ to from their current mode of transport to e-bikes. Pollution, obesity and high stress, among numerous other ailments, have become an inevitable parasite on the lives of the urban population. As observed and studied across the world, e-bikes have proven to have massive impacts on the health and well-being of the riders, and coupled with the Skellig Lite being significantly light on the pocket, GoZero is paving the way to show that a transformation to e-bikes is the right and most effective way forward for our people.

Talking about the popularity of the Skellig Lite, GoZero CEO Ankit Kumar said, “With the onset of the pandemic and the second wave, people have begun taking Covid restrictions and their own health much more seriously than ever before. E-bikes strike the right cord in offering an economic means of private urban transport that provides daily fitness and safety from Covid-related risks. The introductory pricing of the Skellig Lite, makes it easy for beginners to take up this new mode and to integrate with their lifestyle. In fact, all our three variants of the Skellig – Skellig, Skellig Lite and Skellig Pro are well received by the Indian market with sales picking up on a month-on-month basis, each catering to their target segment with their respective USPs.”

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