Zomato announced the launch of its latest campaign for Zomato Quick, its 10-minute food delivery service. The quirky new campaign comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers' doorsteps.
These four films humorously reimagine the iconic "Ek Do Teen" song, playfully stopping at "Dus" to emphasize the speed of delivery – just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is sure to strike a chord with today's time-pressed foodies.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.
Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers' doorsteps in an impressively shorter time.
In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song "Ek, Do, Teen, Char,..." Our aim is that ads should not feel like ads; they should always entertain and bring a smile."
The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.
Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.
