WinZO has roped in Asia’s #1 independent content creator Ajey Nagar who goes by the alias ‘CarryMinati,’ as its’ brand ambassador. Being the frontrunner of the social gaming community, the New Delhi-headquartered interactive social gaming startup seeks to leverage its’ robust foothold within the gaming community in India with this strategic partnership.
As a part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel ‘CarryMinati’. The fast-rising digital phenomenon who enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and rib-tickling roasting videos, will complement WinZO’s massive reach across 75 million users and its diversified offerings across 6+ formats in 12 vernacular languages.
According to the latest industry reports, the Indian gaming industry is generating over $1.5 billion revenue and is expected to exponentially grow to be a trillion $ industry by 2025. The main driver of the growth has been driven by affordable internet connectivity and a rise in the penetration of smartphones, backed by an increased focus on vernacular and socially relevant content. Interestingly, approximately, one in every five mobile game downloads worldwide is from India. Ahead of markets such as the U.S. and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.
Hailed as one of the key innovators in the advent of the digital community of India, CarryMinati stands firm at a 50 million-plus collective digital following. With an unmatched aptitude within the roasting and live gaming genre, he continues to remain undefeated in retaining his title of the most subscribed YouTuber in Asia and India.
The 22-year-old Delhi-based YouTuber, streamer, gamer, and rapper CarryMinati states, “I am excited to partner with WinZO. India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. Considering there is a similarity in WinZO’s and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem.”
Speaking on the association further, Saumya Singh Rathore, Co-Founder, WinZO expands, “India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”
This announcement comes shortly after WinZO’s recent partnership with Ranveer Singh starrer Bollywood film ‘83’ as the official sports brand partner. As a part of its brand development exercise, WinZO has also secured the principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey with an aim to establish itself as the preferred destination for interactive entertainment for every household of ‘Bharat’. Founded in 2018 by second-time entrepreneurs Nanda and Saumya Singh Rathore, the company has so far raised $100 million. It is backed by global gaming and entertainment investment funds including Kalaari Capital, Griffin Gaming Partners, Maker’s Fund, Courtside Ventures and Pags Group.
Chingari App Releases New Feature ‘Audio Rooms’
Chingari powered by $GARI announced that it has introduced yet another innovative feature – Audio Room. Audio Room is a new in-app feature that allows users to create voice-based rooms. Through the Audio Room feature, Chingari users can stay connected and engaged with their followers and fellow users in a new way.
With the launch of Audio Room, Chingari is empowering its users in a new way. All Chingari users can just login and start using Audio Room. There is no upper limit to the number of people that can be in an Audio Room for a live discussion. But to keep the conversation going and avoid the chaos, no more than 10 people can be given talking rights. To maintain the quality of the conversation and keep things engaging, there are a host of features available to the moderators. One of these features is the ability to choose who can speak in the room, who can be in the room, and who should be banned from the room for good. In any Audio Room, all users can also talk with each other through text messages.
Sumit Ghosh, co-founder and CEO of the Chingari App, said, “At Chingari, ensuring customer satisfaction is our top priority. We’ve always had the most innovative and cutting-edge features because we’re a company that prioritises technology. The Audio Room represents a big advance in this approach. Our users and creators will be able to communicate in a fresh and engaging manner and they will have the option to entirely customise their appearance and experience. We intend to add even more distinctive, fascinating, and immersive components in the future.”
Audio Room gives users the option to completely customise their appearance and control their experience. There are a plethora of options through which users can select their theme, entrance effect frames and ribbons. All these can be bought using diamonds which will act as the in-app currency. Not just this, the users will also have the option to express their love for the moderators, speakers and creators and reward them for their hard work. There are a host of virtual gifts that they will be able to give each other.
To engage with fellow users, the host of the Audio Room can even play music from their device and stream it in the live session. Going forward, Chingari also plans to add more engaging features such as short games.
Chingari has already made a mark as the first app to create the creator’s economy through the introduction of $GARI Tokens and a $GARI wallet. Moderators and presenters will soon be able to be tipped with $GARI in the Audio Rooms. Those who spend time in the Audio Room will be rewarded in $GARI, as will everyone else.
Chingari App is Now The Digital Partner for ‘Dhaakad’ Movie￼
Chingari has partnered with Soham Rockstar Entertainment to become the official digital partner for the promotions of the highly anticipated movie, Dhaakad, an Indian action-thriller, directed by Razneesh Ghai and produced by Deepak Mukut and Sohel Maklai under the banners of Soham Rockstar Entertainment, Sohel Maklai Productions, and Asylum films. The film stars Kangana Ranaut, Arjun Rampal and Divya Dutta.
Sumit Ghosh, CEO & Co-Founder, of Chingari, said, “It is a great opportunity for Chingari to be the official promotions partner for the mega banner movie. It will also be a great opportunity for the creators of the platform to engage with the stars of the movie and create some exciting content for the audience.”
The film is produced by Soham Rockstar Entertainment, a renowned media corporate house, which primarily focuses on motion content such as Feature Films, Short Films, TV Soaps, Web Series, OTT & Music. Dhaakad is a movie that the audience is eagerly looking forward to see on the big screen and with the successful collaborations, the promotional events have been creating huge buzz.
Adding to the buzz around the launch of the movie, producer Deepak Mukut said, “Collaborating with Chingari is a step towards ensuring that the young audience is aware about the upcoming movie and its genre. With the mega pool of creators on the short video app, we are sure that the audience will enjoy Dhaakad content in collaboration with the cast of the film. Additionally, it is always fun partnering with such a dynamic and robust platform which is sending a wave of positive and uplifting content across the country.”
Chingari has a significant history of working with businesses and artists from many industries, genres, and nations. The goal of these collaborations is to meet the informational, recreational, and creative needs of the Indian audience. The mission is to become a destination for entertainment, talent, and money generating. Chingari has offered its artists and consumers a wider exposure to not only Indian but international people and their work in the past thanks to several collaborations. As a result, Chingari is concentrating on developing a platform that fosters inclusive growth and fun.
Chingari and Hungama Artist Aloud Collaborate to Share Inspiring Stories of Artists
Chingari and Hungama Artist Aloud have come together to showcase some of the most inspiring and motivational stories in the world. Chingari has collaborated with Artist Aloud to promote its segment Getting Intimate where influencers and artists share their struggle stories. The segment will also have Chingari influencers speaking on their stories of hard work, dedication, and strength.
Sumit Ghosh, CEO & Co-Founder, Chingari, said, “We are a platform that was built with the objective of creating an ecosystem of growth for the artists and content creators, and no growth comes without struggles. With this collaboration, we aim at becoming the voice of Chingari influencers and other artists/content creators across the country who can inspire thousands of others into starting their journey as an artist or encouraging people to strive for success beyond the failures.”
Launched in 2010, Hungama ArtistAloud is owned by Hungama Digital Media Entertainment Private Limited. Celebrating its 12th anniversary this year, the platform is celebrating the unique stories of success and failure both through its collaboration with Chingari. Artist Aloud provides independent content creators digital and on-ground avenues to showcase their content and manages an ecosystem that offers various services including acquisition, distribution, social amplification, influencer marketing, venue programming, talent management, and digital & event IPs, all dedicated to the non-film space.
Soumini Sridhara Paul, Senior Vice President, Hungama ArtistAloud says, “We are witnessing a new wave of independent artists and influencers who are making a name for themselves on the back of their caliber and talent. While we marvel at their creations and the story behind them, it is even more important to know about the making of these artists. There is an element of their identity, struggles, and inspirations in their creations and we are delighted to share their stories with the world through the show. We look forward to fans getting to know about their favorite artists and the stories that have made them so cherished and revered.”
Both the brands are looking forward to a successful collaboration and hope to ignite the spirit of freedom of thought along with the freedom to showcase it through their platforms. Chingari has over the years adopted a 360-degree vision of growth through its many collaborations with brands from varied sectors. This way it has worked on not just the growth of the platform but also that of the artists associated with it. With the help of numerous collaborations in the past, Chingari has provided its creators and users with a wider exposure to not just Indian but international personalities and their work. Hence, Chingari is focused on creating an inclusive growth and entertainment ecosystem on its platform.
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