TukTuki, one of India’s first homegrown vertical format-only micro-drama mobile entertainment apps, officially launched today, unveiling bite-sized, family-friendly drama series designed for audiences across the country.
“TukTuki is more than just an app; it’s a celebration of India’s cultural diversity and storytelling spirit. Our goal is to bring authentic, relatable, and wholesome entertainment to viewers in every corner of the nation,” said Anshita Kulshreshtha, Founder of TukTuki Entertainment.
The Rise of Micro-Dramas in India
Short-form video films is witnessing explosive growth in India, fueled by mobile-first viewing habits and a rising demand for quick, relatable storytelling. With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression.
TukTuki taps into this trend with its unique micro-drama model — delivering one-hour film told through tightly packed 1–3 minute episodes in vertical-only format, designed for on-the-go viewing and rapid engagement. By blending the charm of traditional storytelling with the convenience of mobile consumption, TukTuki makes entertainment both accessible and addictive.
With a hyperlocal approach, strong focus on accessibility, and performances by talented actors, the platform promises high-quality storytelling that celebrates India’s diversity while redefining how audiences experience drama on mobile.
Entertainment for Every Indian
At launch, TukTuki will offer original short-format drama content in Hindi, with plans to expand into Bengali, Marathi and Gujarati and other languages soon. The films will reflect regional cultures and everyday life, maintaining a clean, family-friendly ethos. Upcoming updates will bring new categories and genres including sports and mythology. In a move to make entertainment more accessible, TukTuki allows viewers to watch content without mandatory logins, breaking barriers for first-time app users in smaller cities and towns.
