Triller has partnered with UNLU, a one-stop learning platform in creative education. both companies have come together to provide a platform and career opportunities to budding singers in the country. The partnership is actualized through Triller’s UNLU Singing Stars, an in-app campaign on the Triller app.
Participation is open to everyone, and the 60 selected musicians finalists will have the opportunity to enroll in the UNLU Singer fellowship with access to celebrated artists, including Abhijeet Sawant, Monali Thakur, Udit Narayan, and Shibani Kashyap, who will train the winners and support them with networking opportunities in the industry. In addition, the partnership will also help provide the selected musicians a chance to record their music video, funded by UNLU with a budget of up to 2 Crores.
The campaign spans three months on the Triller App such that a new batch of musicians will be selected each month. Since coming to India, Triller has put out IPs focusing on different verticals within the creator economy to enable monetization for creators, both existing and new. The last couple of IPs, namely Glam Guru and Dance Ke Deewane, focussed on content creators in makeup and dance respectively. UNLU Singing Stars focuses on singers. As is the case with Triller IPs so far, the platform aims to connect creators in the domain of music with industry professionals for training and networking, in addition to driving direct monetization & providing them a launch platform in the industry. Unlu Singing Stars aims to tap 2Mn budding singers and reach out to more than 36Mn audiences across India
Rohan Tyagi, Vice President, Triller India, said, “For a long time, becoming a creator has been considered an unrewarding career choice. The widely held belief was that only a select few with massive followings could monetize their content or earn a living. But now, with the creator economy being recognized for its economic potential by brands and internet users alike, that belief is changing. We want to continue playing our part in making the best opportunities available to creators on the platform. Our approach goes beyond being a space to upload content; we want to make industry inroads for creators of all specialties and following sizes. This we are doing by connecting them with experts for mentorship and connecting them with the right brands for collaborations.”
“Creative fields are very competitive and considered risky given the dearth of credible resources and access to the right network. At Unlu, we are trying to solve this by bridging the gap between industry experts and creators and further enabling monetizable opportunities. We believe in doing so, and we will be able to help millions of creators in fulfilling their potential & help them to make a living with art. We have found incredible synergy with Triller in our shared goal,” Riddhima Chatterjee Kakkar, Head – Program Ops, Unlu Spokesperson, said.
First Indian Idol and UNLU Singing Stars Mentor Abhijeet Sawant added, “The definition of artists is changing to include creators; it is no longer limited to posts or videos. Triller and UNLU are partnering for the future of Indian creators. It is great to witness this paradigm shift, and I am very excited to contribute my knowledge as a musician to young singers. When I started, opportunities were limited; despite talent, a lot would ride on luck to find the right people to help you grow in the industry. Platforms like Triller and UNLU are changing this.”
Chingari App Releases New Feature ‘Audio Rooms’
Chingari powered by $GARI announced that it has introduced yet another innovative feature – Audio Room. Audio Room is a new in-app feature that allows users to create voice-based rooms. Through the Audio Room feature, Chingari users can stay connected and engaged with their followers and fellow users in a new way.
With the launch of Audio Room, Chingari is empowering its users in a new way. All Chingari users can just login and start using Audio Room. There is no upper limit to the number of people that can be in an Audio Room for a live discussion. But to keep the conversation going and avoid the chaos, no more than 10 people can be given talking rights. To maintain the quality of the conversation and keep things engaging, there are a host of features available to the moderators. One of these features is the ability to choose who can speak in the room, who can be in the room, and who should be banned from the room for good. In any Audio Room, all users can also talk with each other through text messages.
Sumit Ghosh, co-founder and CEO of the Chingari App, said, “At Chingari, ensuring customer satisfaction is our top priority. We’ve always had the most innovative and cutting-edge features because we’re a company that prioritises technology. The Audio Room represents a big advance in this approach. Our users and creators will be able to communicate in a fresh and engaging manner and they will have the option to entirely customise their appearance and experience. We intend to add even more distinctive, fascinating, and immersive components in the future.”
Audio Room gives users the option to completely customise their appearance and control their experience. There are a plethora of options through which users can select their theme, entrance effect frames and ribbons. All these can be bought using diamonds which will act as the in-app currency. Not just this, the users will also have the option to express their love for the moderators, speakers and creators and reward them for their hard work. There are a host of virtual gifts that they will be able to give each other.
To engage with fellow users, the host of the Audio Room can even play music from their device and stream it in the live session. Going forward, Chingari also plans to add more engaging features such as short games.
Chingari has already made a mark as the first app to create the creator’s economy through the introduction of $GARI Tokens and a $GARI wallet. Moderators and presenters will soon be able to be tipped with $GARI in the Audio Rooms. Those who spend time in the Audio Room will be rewarded in $GARI, as will everyone else.
Chingari App is Now The Digital Partner for ‘Dhaakad’ Movie￼
Chingari has partnered with Soham Rockstar Entertainment to become the official digital partner for the promotions of the highly anticipated movie, Dhaakad, an Indian action-thriller, directed by Razneesh Ghai and produced by Deepak Mukut and Sohel Maklai under the banners of Soham Rockstar Entertainment, Sohel Maklai Productions, and Asylum films. The film stars Kangana Ranaut, Arjun Rampal and Divya Dutta.
Sumit Ghosh, CEO & Co-Founder, of Chingari, said, “It is a great opportunity for Chingari to be the official promotions partner for the mega banner movie. It will also be a great opportunity for the creators of the platform to engage with the stars of the movie and create some exciting content for the audience.”
The film is produced by Soham Rockstar Entertainment, a renowned media corporate house, which primarily focuses on motion content such as Feature Films, Short Films, TV Soaps, Web Series, OTT & Music. Dhaakad is a movie that the audience is eagerly looking forward to see on the big screen and with the successful collaborations, the promotional events have been creating huge buzz.
Adding to the buzz around the launch of the movie, producer Deepak Mukut said, “Collaborating with Chingari is a step towards ensuring that the young audience is aware about the upcoming movie and its genre. With the mega pool of creators on the short video app, we are sure that the audience will enjoy Dhaakad content in collaboration with the cast of the film. Additionally, it is always fun partnering with such a dynamic and robust platform which is sending a wave of positive and uplifting content across the country.”
Chingari has a significant history of working with businesses and artists from many industries, genres, and nations. The goal of these collaborations is to meet the informational, recreational, and creative needs of the Indian audience. The mission is to become a destination for entertainment, talent, and money generating. Chingari has offered its artists and consumers a wider exposure to not only Indian but international people and their work in the past thanks to several collaborations. As a result, Chingari is concentrating on developing a platform that fosters inclusive growth and fun.
Chingari and Hungama Artist Aloud Collaborate to Share Inspiring Stories of Artists
Chingari and Hungama Artist Aloud have come together to showcase some of the most inspiring and motivational stories in the world. Chingari has collaborated with Artist Aloud to promote its segment Getting Intimate where influencers and artists share their struggle stories. The segment will also have Chingari influencers speaking on their stories of hard work, dedication, and strength.
Sumit Ghosh, CEO & Co-Founder, Chingari, said, “We are a platform that was built with the objective of creating an ecosystem of growth for the artists and content creators, and no growth comes without struggles. With this collaboration, we aim at becoming the voice of Chingari influencers and other artists/content creators across the country who can inspire thousands of others into starting their journey as an artist or encouraging people to strive for success beyond the failures.”
Launched in 2010, Hungama ArtistAloud is owned by Hungama Digital Media Entertainment Private Limited. Celebrating its 12th anniversary this year, the platform is celebrating the unique stories of success and failure both through its collaboration with Chingari. Artist Aloud provides independent content creators digital and on-ground avenues to showcase their content and manages an ecosystem that offers various services including acquisition, distribution, social amplification, influencer marketing, venue programming, talent management, and digital & event IPs, all dedicated to the non-film space.
Soumini Sridhara Paul, Senior Vice President, Hungama ArtistAloud says, “We are witnessing a new wave of independent artists and influencers who are making a name for themselves on the back of their caliber and talent. While we marvel at their creations and the story behind them, it is even more important to know about the making of these artists. There is an element of their identity, struggles, and inspirations in their creations and we are delighted to share their stories with the world through the show. We look forward to fans getting to know about their favorite artists and the stories that have made them so cherished and revered.”
Both the brands are looking forward to a successful collaboration and hope to ignite the spirit of freedom of thought along with the freedom to showcase it through their platforms. Chingari has over the years adopted a 360-degree vision of growth through its many collaborations with brands from varied sectors. This way it has worked on not just the growth of the platform but also that of the artists associated with it. With the help of numerous collaborations in the past, Chingari has provided its creators and users with a wider exposure to not just Indian but international personalities and their work. Hence, Chingari is focused on creating an inclusive growth and entertainment ecosystem on its platform.
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