TikTok as part of its commitment towards providing a positive in-app environment for its users in India, revealed that it has removed over six million videos* that have violated its Community Guidelines.
This is part of TikTok’s ongoing efforts to make its millions of users feel safe and comfortable within the community by empowering them with the right tools and resources.
TikTok has also introduced its age-gate feature for its new users, which will only allow users age 13 years and above to login and create an account on TikTok, further adding to the safety mechanisms in place to ensure that underage users do not use the platform.
“As a global community, safety has been one of TikTok’s key priorities. The launch of our age-gate feature in addition to our existing takedown of content that violates our Community Guidelines reinforce our ongoing commitment to ensure that our platform remains a safe and positive space for our Indian users and we discharge our obligations under the Intermediary Guidelines of India, in a meaningful manner. We are looking forward to introducing more relevant features and initiatives to help Indian users be safe and continue to enhance their experience with TikTok,” said Helena Lersch, Director, Global Public Policy, TikTok.
TikTok’s continued safety efforts in India
These announcements closely follow the launch of TikTok’s Safety Center and resource pages tackling Anti-Bullying in ten major local languages – Hindi, Gujarati, Marathi, Bengali,Punjabi, Telugu, Tamil, Kannada, Malayalam and Oriya.
Additionally, TikTok recently added an advisory for the upcoming General Elections in English and 10 major local languages on the Safety Center page which links to the website of the Election Commission of India (ECI) and the cVIGIL app.
To further educate and encourage our users to behave responsibly on our platform during this election season, TikTok recently launched an in-app notification which contains a public service announcement (PSA) reminding users to use the platform responsibly in conformity with the guidelines of the ECI and also linking out to the ECI’s website.
The launch of the localized Safety Center empowers the users to keep their accounts safe and learn how to choose to keep their accounts private and use other features in their own language. The users can even enable the ‘Digital Wellbeing’ feature from within the app, which limits the number of screen hours along with the tools to report, flag, block and delete comments and a Restricted Mode further enabling users to filter content.
In continuation with its commitment to a positive environment, TikTok recently also launched its comments filter feature to help users prevent predatory, hateful, and obscene comments from appearing in response to their videos on the platform. The feature empowers users to self-define 30 keywords in English and Hindi that they would like to automatically filter out from their comment section.
Kicking off 2019 on a positive note, on Safer Internet Day TikTok launched its safety initiative titled #SafeHumSafeInternet in partnership with the Cyber Peace Foundation to educate users on creating a safer online experience. The safety campaign which was part of the global #BetterMeBetterInternet campaign played an important role in raising awareness and addressing the online safety of TikTok users. As part of the campaign TikTok encouraged users to take part in the #SafeHumSafeInternet challenge and test their online safety IQ through the in-app safety quiz. The quiz was taken by over 4.7 million TikTok users!
TikTok, is a platform that celebrates trends and embraces diversity. It has fast become the preferred platform for expression, given its lowered boundaries for sharing, creating, discovering content — all made easy on the mobile.
As it fosters a global community that thrives on creativity and expression, TikTok is committed to helping make its millions of users feel safe and comfortable within the community, which is why it is continuously enhancing and updating its policies like community guidelines, Anti-Bullying resource page and the age-gating feature to ensure a positive and safe in-app environment for its users.
Airtel Adds Covid Support Resources on Its Airtel Thanks App
Bharti Airtel (“Airtel”) has rolled out a range of Covid support initiatives for customers by leveraging its digital platforms.
Covid services on Airtel Thanks app
Airtel has integrated easily accessible bouquet of Covid support resources and related information in the Airtel Thanks app’s Explore section.
- Covid SOS: Covid SOS aggregates verified and updated contacts for important supplies such as medicines, oxygen, plasma donors, ambulance, hospital beds (regular, O2, ICU), and testing centres. With a few clicks, the platform connects users to these service providers/resources and tries to ensure that users do not have to waste precious time to access this data. All the information available on Covid SOS is painstakingly verified by their teams. The platform is powered by Airtel IQ.
- Cowin: Airtel Thanks users can also book a vaccination slot for themselves and their loved ones through the app. With the Cowin platform APIs integrated with Airtel Thanks app, information on nearest vaccination centres and available slots is updated on real time basis.
Users need to download the latest version of Airtel Thanks app (iOS, Android), go to the Explore section and click on the Covid support banners to access relevant resources.
Business can create FREE Helpline for employees with Airtel IQ
Business of all sizes can set up FREE Covid Helpline for their employees within two minutes with Airtel IQ – a cloud communication platform. Airtel is giving 5000 minutes with each Helpline account so that businesses can stay connected with their employees and organize their efforts.
This feature is particularly useful for medium to small sized companies who can set up a secure helpline instantly without any in-house telco infrastructure.
Access COVID-19 Resources on Indus App Bazaar
Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.
Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.
Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.
Now Invest in Gold with Airtel Thanks App
As part of its growing bouquet of digital services, Airtel Payments Bank launched DigiGold in partnership with SafeGold – the leading provider of digital gold.
With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.
The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.
Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”
Gaurav Mathur, MD, SafeGold, said, “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”
SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.
Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.
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