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TikTok Launches #EduTok Program to Promote eLearning

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TikTok announced the launch of the #EduTok Program, a multi-phased integrated initiative aligned with the wider objective of democratizing learning for the Indian digital community on the platform. #EduTok has witnessed a great user response since its inception. To date, over 10 million pieces of content were created and shared using the #EduTok hashtag, which have garnered over 48 billion views and have been shared 1.8 billion times on TikTok.

Keeping in mind the larger benefits of Digital Learning, #EduTok is an effort to further highlight TikTok’s commitment to propel India’s creative economy and its contribution in the lives of digital natives.

Taking learning online to offline with the #EduTok Mentorship Program

Through this initiative, TikTok forges a collaboration with leading social enterprises, Josh Talks and The/Nudge Foundation to launch a mentorship program. The program is aimed at supporting first-time internet users to gain knowledge by giving them access to high-quality educational content created by TikTok creators and educational organizations for millions of TikTok’s users who are willing to learn.

As part of this mentorship program, Josh Talks will organise 25 #EduTok workshops where 5,000 creative individuals will be shortlisted and invited to attend a hands-on learning workshop delivered by an existing and popular #EduTok Creator. For the workshops, The/Nudge Foundation will also tailor-make content for these young individuals covering critical topics such as Soft Skills, Skill Development, Identity Building, Job Readiness and Career Planning. The workshops will be organized over six months starting from October 2019 until March 2020.

The workshops will be held across six states that include Bihar, Andhra Pradesh, Telangana, Rajasthan, Jharkhand and Jammu. Each workshop will accommodate up to 200 users and will be conducted in the states’ regional languages with popular TikTok creators who have impressed the audience with their inspiring content around motivation, language skills, health and fitness, respectively.

Exchanging perspectives on the future of learning in the age of Digital India

TikTok unveiled the #EduTok Program at an event in New Delhi today, to highlight and discuss the relevance of learning in the age of smartphones. Experts participating in this shift also came together to discuss the increasing appetite for online educational content. Participants included the following representatives:

  • Aveg Agarwal, Senior Vice President, Toppr
  • Supriya Paul, Co-founder and Director, Josh Talks
  • Sophie Choudry, Actor and Fitness Icon
  • Saurabh Adeeb, Head of Programs and Initiatives, The Nudge/Foundation
  • Animesh, Popular #EduTokCreator

Together they spoke about the current landscape, different formats in education, benefits of online learning, the flexibility that comes along with eLearning and how this shift is helping mentors in reaching students at the grassroot level.

Nitin Saluja, Director, Public Policy, TikTok India said, “Education is meant to involve a process of collaboration and co-creation. As TikTok’s most impactful campaign in India to date, #EduTok has enabled an active exchange of knowledge and skills, which has brought about a shift in the consumption of educational content online. The #EduTok Program is TikTok’s effort in bringing innovation in the education industry by democratising learning. The #EduTok Mentorship program is aimed at leveraging TikTok’s reach across 6 states with the lower literacy rates. We are thankful to our partners who have joined hands with us in this mission and are excited to make #EduTok a phenomenon in the world of education.”

Atul Satija, Founder & CEO, The/Nudge Foundation said, “Digital education is becoming a critical tool in the overall education framework to support new learning approaches, and to bridge the gap between industry demand and the skill ecosystem. A platform such as TikTok effectively optimizes learning opportunities, as it offers access to a variety of tools, all under one roof, therefore providing a fulfilling learning experience. The motivation behind the Mentorship Program is to equip our future workforce with relevant and cutting-edge ideas to drive lasting, widespread change. We are very excited to get an opportunity to collaborate with TikTok and Josh Talks on driving this initiative forward.”

Promoting e-Learning on TikTok through Strategic Partnerships

Along with the mentorship program, key educational technology companies such as Toppr, Made Easy and GradeUp have also joined TikTok to deliver subject-focussed content for the platform. This collaboration will further give TikTok’s community of over 200 million users an opportunity to learn and grow as individuals and benefit from educational content available on the platform, in various formats, across categories and languages.

Aveg Agarwal, Senior Vice President at Toppr said, “It is encouraging to see that organizations are harnessing digital tools to transform India’s education industry. Toppr is happy to collaborate with campaigns such as #EduTok and do meaningful additions that can help students learn better. Partnering with TikTok is our effort to continuously improve pedagogy and democratize the access to better learning.”

Gunjan Taneja, popular fitness creator on TikTok said, “Campaigns such as #EduTok shine a spotlight on how one should never give up the quest to learn and how one can succeed if they have the grit and determination to work towards their goals. We are very excited as well as humbled to be a part of the #EduTok Program. My fellow creators and I are looking forward to training young brilliant minds and motivating them to work towards their passion with utmost dedication.”

TikTok empowers users to discover, create and share meaningful content that matters by equipping them with cutting-edge technology and easy-to-use tools accessible from their mobile devices. Ready to get a dose of #EduTok inspiration? Download TikTok on iOS and Google Play.

Rajeev has witnessed the growth of technology across all verticals since he started his career in journalism. With a vast experience of almost 11 years in the technology market in India, he has worked closely with the industry leaders and has been part of this revolution in IT & communication market in India. He started his career as an entrepreneur in 2009 in the technology world. Currently, he is Director of News Dot Media Pvt. Ltd., Chief Editor for Digital Terminal (Magazine & Online) & Telecomtoday.in  

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Tinder Now Allows Users to Block The Contacts

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Whether it’s a former flame, a cousin, or a colleague, just about everyone has a personal connection they’d rather not run into when dipping their toe in the dating pool. In fact, a recent survey commissioned by Tinder found that more than 40% of respondents have come across an ex-partner on a dating app. Another 24% have seen a family member or colleague, and one in ten have even encountered their professor’s profile. Awkward. Given the chance, 78% of those surveyed would prefer to not see, or be seen by, these connections on an app. With this in mind, Tinder is rolling out a new feature that allows members to block personal contacts in the app, empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see. 

The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year’s wave of springtime uncouplings. Known as “Uncuffing Season,” the annual onset of warmer weather compels hibernating couples to cut ties just in time to enjoy an unattached summer season. The notion of uncuffing isn’t a new phenomenon either, 63% of survey respondents agree summertime is the best time to be single. However, the prospect of a somewhat normal post-pandemic summer has inspired 2021’s “Great Uncuffing.” So much so that the same study found that more than 40% of those surveyed would consider breaking things off with a partner ahead of summertime, and over half of its Gen Z respondents had already bid farewell to their pandemic partners this year.  

“We may not be able to save you from awkward run-ins at the coffee shop, but we are giving you more control over your experience on Tinder,” said Bernadette Morgan, Group Product Manager, Trust & Safety at Tinder. “We’re rolling out Block Contacts as an additional resource empowering members with peace of mind by helping create a worry-free space for them to spark new connections.”

Members everywhere will be able to access Block Contacts within their profile settings. From there, they can input which of their contacts they’d rather not see, or not be seen by, on Tinder. Whether those contacts are already on Tinder or decide to download it later using the same contact info, they won’t appear as a potential match. Initially tested in India, Korea and Japan, members who adopted the Block Contacts feature on Tinder added about a dozen contacts to their block list.

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Here Are The Top Google Play Store Alternatives

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World over individuals, institutions, and Governments are more aware of the role that technology plays in their lives. One aspect that we tend to overlook with our smartphone usage is our choice of store for apps. In this article, we will provide options for Android users for other stores that ought to explore. 

Google Play Store

One of the first mobile app stores, Google Play Store was introduced in 2008 with a vision to target the Android market. We all know how successful and popular this app store is across the globe. On average, this store comprises 2,714,499 apps, with 3739 new apps being added regularly.  

Samsung Galaxy Store

Available to Samsung app users, the Galaxy Store comes with a minimalistic interface with two tabs on the home screen: games and apps. The store which previously contained themes, wallpapers, games, etc. has recently reshaped itself with more focus on app and content delivery in local languages. As a result, it now also provides a curated list of app, game recommendations, better gaming perks, and app-exclusive features and offers.

Indus App Bazaar 

Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content. Indus App Bazaar has delivered 1 billion installs+ updates to over 100 million users.

Amazon App Store

Available on all Amazon Fire devices, the Amazon App Store is not just limited to these devices but is accessible to more. To make it more rewarding, Amazon has recently redesigned the store by introducing Amazon Coins, which is a virtual currency to buy apps on discount or for free. This is what sets this store apart from others.

OPPO App Market

Created for ColorOS devices, the OPPO App Market enables users to download all types of Android apps and games for free. The app market offers a wide array of apps that span across categories such as music, social, office, books, photography, health, etc. Both Oppo and Vivo, top Chinese players, joined forces to launch this app store to allow developers to market their creations in overseas markets.

Xiaomi GetApps

Started as an online marketplace of apps for Xiaomi smartphone users, Xiaomi GetApps now supports devices from other manufacturers as well. The best part about this app store is that it offers all popular applications, including PUBG, VSCO, and more than that, it also has a section called ‘Today’, which comprises various useful and interesting apps that are updated regularly. 

Huawei App Gallery 

A perfect place to discover your next favourite apps and games, Huawei App Gallery offers a wide array of exclusive content, coupled with free welcome gifts, special in-game events, competitions, and prize draws to make app shopping more rewarding for users. Although it doesn’t have common apps like Zoom, Netflix, Facebook, and even WhatsApp, users don’t have to fret because the store has these apps in APK formats. So, nothing can stop you from using these apps anyway. 

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PokerBaazi Brings New Gaming App for Gaming Enthusiasts

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PokerBaazi.com announced the launch of its new app that can be downloaded from pokerbaazi.com. The app, following its predecessor and other gaming apps from the parent group Baazi Games, is made in India and brings forth a stunning set of new and improved features that enliven user experience on the platform. As PokerBaazi.com continues to strike a chord with the audience and constantly surprises them with their various offerings, the new application aims to elevate the platform a notch higher and capitalizes on the excitement people showcase towards the game of poker.

With an overwhelming response from the poker community, the PokerBaazi app already has a registered user base of 2 million, and with the new app launch, the engagement rate is expected to spike up by 30%. 

New Features Introduced:

  • The all-new PokerBaazi app brings in brand new tech innovation – focusing on delivering a better design and user interface. Through the new app, players can now enjoy playing online poker with just one hand
  • With the help of the Intuitive AI system, users do not need to spend time on navigation any longer and can focus on their game
  • The new app also features a Winner Tab that will now allow the players to go through the winner’s profile and share updates on a real-time basis related to the match won
  • The design and user interface overhaul introduces a stack of new features such as Next-Gen Graphics, Minimal Design Language, High-res Gaming, Haptic Feedback, State Segregation and Navigational Cards
  • Advanced Opponent Stats and Player Career Stats offer players a chance to learn from past performances and provide them with an opportunity to take their game to the next level
  • With the introduction of an Integrated Payments system, pokerbaazi.com has delivered on its promise of creating a smooth and seamless user experience for poker patrons

Improved Features:

PokerBaazi’s technological advancements have also allowed the team to improve upon important performance-related features such as Reduced Battery Consumption, Automatic App Updates and Lower RAM consumptions. 

The Smoother UI/UX design has also allowed the team to incorporate features such as Faster Navigation, Category Filtering, Scrolling, Notification System and Tournament Detail Visualization making the entire gaming experience faster and smoother for the users. 

New Themes & Personalization: 

Themes play a very integral part when it comes to enjoying the game of poker online since these themes set a virtual ambience for the players to focus on the game. 

The latest UI of the app introduces exciting new themes that inspire a variety of moods, such as Vegas Table Theme, Futuristic Table Theme, and various other experience-defining features such as Expressive Emojis, Winning Probability, Opponent Stats, Shortcut Chat Messages, and Chat Visibility Customization. 

Improved Themes & Personalization 

The gamers can also test their skills better with improved and Smoother Game Animations, improved Classic Table Theme, Stack Visualisation Customisation, Card Deck Customisation, High-res Graphics, Game Result Visualisation, Opponent Detail Visualisation, Hand History Visualisation, Enhanced Note Making and Responsible Gaming Tools.

Expressing his views on the launch of the new application, Navkiran Singh, Founder & CEO, Baazi Games, said “The new PokerBaazi app is a dream come true product for us. Since 2014, our endeavour has been to be at par with the best poker apps in the world. We have been working towards building the new app for the last 18 months and would like to express our gratitude towards the entire team whose hard work and intelligence can be reflected in the finished product. This app is a result of dedicated work from home by our technical team”.

He added, “Additionally, the rollout of the app also opens a new window of opportunity for us as a brand. Through the new app, our aim is to highlight the Skill factor that makes the sport an enjoyable and exciting journey keeping the players at the edge of their seats always.” 

Talking about the technological advances, Avneet Rana, Co-founder & CPO, Baazi Games, said “Online gaming is a fast-growing industry in the country, and we see this as an opportunity at PokerBaazi.com to innovate and provide our users an enriching experience that will further grow and streamline the online poker playing base in India. In the new normal world especially, people spend more time online and are bound to play for a longer duration. It thus becomes extremely important for us to provide them an interface that supports them seamlessly making the entire experience more fun while introducing them to the duty of responsible gaming. The new app has been developed with the help of a new tech stack that introduces the players to a new level of design and navigation and has been devised to improve the game in terms of speed and visual detail. Features like improved automatic updates and reduced battery consumption have also been keyed in for better performance.”

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