Supr Daily has launched its first brand campaign called ‘#BeSuprDaily’. Designed around four short digital videos, the campaign focuses on the introduction of a new category of daily grocery delivery that enables customers to buy fresh and eat fresh, every single day. The films were rolled out on 4th February, 2020 across the brand’s digital and social media platforms.
The videos depict what the family setup in a new, young India looks like: the new age father for whom taking care of kids is a part of being a parent; the home where a woman working is not something to celebrate, but the norm.
The narrative of these videos focuses on real people and real stories. Stories inspired by Supr Daily customers. Through these insights, Supr Daily realised that their service is most useful to families in more ways than one. Whether it is a large family deciding what to get for breakfast the next day, a father who wants to make eating fruits fun for his child, or a working mom who worries about her family’s needs even when she’s out of town.
Commenting on the launch, Puneet Kumar, Founder & CEO, Supr Daily, said, “At Supr Daily, we are aspiring to revolutionise the way India shops for groceries; ensuring that our customers not only buy fresh, but eat fresh too. We truly believe in offering consumers the convenience of no minimum order, delivering even a single apple or just a pack of curd. We understand that our customers lead very busy lives, and we want to do our part by simplifying it, enabling them to order as late as 11 pm, and delivering by 7 am the next day. This campaign does a beautiful job of establishing the category and highlights Supr Daily’s key offerings in our customers’ mind.”
With over 2 lakh daily orders across six cities, Supr Daily has established itself as the market leader in a very short span of time. With strong operations in Mumbai, Delhi-NCR, Pune, Bangalore, Hyderabad and Chennai, Supr Daily has witnessed a 20-fold increase in monthly users in the last 10 months alone. The company has also recently refreshed their brand identity and launched a new logo to signify the brand’s core essence of helping the customer experience more, with less.
The #BeSuprDaily campaign was conceptualized and created in collaboration with Famous Innovations & Chaser Films. The video ads have managed to quickly establish a strong connect with the target audience, who took to social media platforms like Instagram and Facebook to show support for the campaign.
Links to #BeSuprDaily video ads:
- Home Or Away, Mom Saves The Day | Supr Daily – Groceries Delivered Daily | #BeSuprDaily
- The New Age Dad | Supr Daily | Groceries Delivered Daily | #BeSuprDaily
- Big Family, Big Breakfast! | Supr Daily – Groceries Delivered Daily | #BeSuprDaily
- For Healthy Meals, For Cheat Meals | Supr Daily – Groceries Delivered Daily | #BeSuprDaily
Edit and Create Your Own Video with New Video Editing App ‘MontagePro’
The founders of Mitron TV have launched an advanced video editing application, ‘MontagePro’. The video editing application has been primarily designed for content creators offering premium video editing services for free. The app includes more than 300 premium effects and filters and enables creators to export videos at 60 FPS HD without watermarks. MontagePro is available globally on Google Play and has crossed over 500K downloads.
Targeted at budding and advanced content creators as well as editors, the free all-in-one video editing app offers superior features that are clutter-free with a simple UX and UI for first-time creators and advanced features and effects for skilled creators. The easy to install application provides unique features like PiP (Picture-in-Picture) that allows users to embed another video in a section of their primary video clip, enabling users to upload the same video to multiple social media handles without disrupting the original resolution.
Moreover, users can add custom watermarks of their own from an existing image file while controlling the size, angle, and opacity or export and download videos without any watermark. While exporting the videos, users can choose the desired aspect ratios. The app’s music library comprises trending sound effects to suit all kind of moods & occasions with volume control settings. The app is designed to meet the smallest needs of creators and editors such as trimming, filters, adding text, blur, doodling, speed control, beauty controls, sticker support, amongst others. In addition to high-quality, exclusive features, MontagePro is looking to expand its asset library such as filters, effects, new text styles, and updating the existing music library.
Commenting on the launch of the application, Anish Khandelwal, Co-founder & CTO, Mitron TV, said, “Our aim as a UGC platform is to keep up with advanced technology and on-demand requirements. With our keen focus on building the creators’ ecosystem, all our efforts have been and will continue to be directed towards developing technology solutions for the creator community. There are multiple video editing apps, but when a creator or editor edits a video, he has to pay for several features. We believe that a creator should be given unique opportunities to showcase their creativity. Hence, all the features of MontagePro come for free and it is a one-stop destination for all video editing needs. With MontagePro, we aim to serve the global market by tailoring and simplifying editing tools to meet today’s growing user needs.”
Commenting on the launch of the application, Rumit Anand, VP of Product, Mitron TV said, “The growing demand for video content has compelled content creators to go mobile-first, and with MontagePro we see an opportunity to be strong enablers of this evolving ecosystem”.
He further added, “Since the beginning, our primary goal has been to translate complex editing into simple and usable features that anyone can use. MontagePro was thus created to serve the entire creator ecosystem, from novice to advanced creators. The video editor is at par with global standards and offers custom export settings for easy sharing, as well as the option to customise or completely remove a watermark.”
Digital transformation has continued to drive all industries in the last one year. As per the latest LinkedIn’s ‘Jobs on the rise’ list, content creation is becoming an increasingly popular career for young creators as the demand for local and relevant content is growing. With the increased consumption of content, the MontagePro app from the makers of Mitron TV will help empower and simplify the entire editing process with its avant-garde technological features that will benefit the creator’s community.
Tinder Now Allows Users to Block The Contacts
Whether it’s a former flame, a cousin, or a colleague, just about everyone has a personal connection they’d rather not run into when dipping their toe in the dating pool. In fact, a recent survey commissioned by Tinder found that more than 40% of respondents have come across an ex-partner on a dating app. Another 24% have seen a family member or colleague, and one in ten have even encountered their professor’s profile. Awkward. Given the chance, 78% of those surveyed would prefer to not see, or be seen by, these connections on an app. With this in mind, Tinder is rolling out a new feature that allows members to block personal contacts in the app, empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see.
The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year’s wave of springtime uncouplings. Known as “Uncuffing Season,” the annual onset of warmer weather compels hibernating couples to cut ties just in time to enjoy an unattached summer season. The notion of uncuffing isn’t a new phenomenon either, 63% of survey respondents agree summertime is the best time to be single. However, the prospect of a somewhat normal post-pandemic summer has inspired 2021’s “Great Uncuffing.” So much so that the same study found that more than 40% of those surveyed would consider breaking things off with a partner ahead of summertime, and over half of its Gen Z respondents had already bid farewell to their pandemic partners this year.
“We may not be able to save you from awkward run-ins at the coffee shop, but we are giving you more control over your experience on Tinder,” said Bernadette Morgan, Group Product Manager, Trust & Safety at Tinder. “We’re rolling out Block Contacts as an additional resource empowering members with peace of mind by helping create a worry-free space for them to spark new connections.”
Members everywhere will be able to access Block Contacts within their profile settings. From there, they can input which of their contacts they’d rather not see, or not be seen by, on Tinder. Whether those contacts are already on Tinder or decide to download it later using the same contact info, they won’t appear as a potential match. Initially tested in India, Korea and Japan, members who adopted the Block Contacts feature on Tinder added about a dozen contacts to their block list.
Here Are The Top Google Play Store Alternatives
World over individuals, institutions, and Governments are more aware of the role that technology plays in their lives. One aspect that we tend to overlook with our smartphone usage is our choice of store for apps. In this article, we will provide options for Android users for other stores that ought to explore.
Google Play Store
One of the first mobile app stores, Google Play Store was introduced in 2008 with a vision to target the Android market. We all know how successful and popular this app store is across the globe. On average, this store comprises 2,714,499 apps, with 3739 new apps being added regularly.
Samsung Galaxy Store
Available to Samsung app users, the Galaxy Store comes with a minimalistic interface with two tabs on the home screen: games and apps. The store which previously contained themes, wallpapers, games, etc. has recently reshaped itself with more focus on app and content delivery in local languages. As a result, it now also provides a curated list of app, game recommendations, better gaming perks, and app-exclusive features and offers.
Indus App Bazaar
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content. Indus App Bazaar has delivered 1 billion installs+ updates to over 100 million users.
Amazon App Store
Available on all Amazon Fire devices, the Amazon App Store is not just limited to these devices but is accessible to more. To make it more rewarding, Amazon has recently redesigned the store by introducing Amazon Coins, which is a virtual currency to buy apps on discount or for free. This is what sets this store apart from others.
OPPO App Market
Created for ColorOS devices, the OPPO App Market enables users to download all types of Android apps and games for free. The app market offers a wide array of apps that span across categories such as music, social, office, books, photography, health, etc. Both Oppo and Vivo, top Chinese players, joined forces to launch this app store to allow developers to market their creations in overseas markets.
Started as an online marketplace of apps for Xiaomi smartphone users, Xiaomi GetApps now supports devices from other manufacturers as well. The best part about this app store is that it offers all popular applications, including PUBG, VSCO, and more than that, it also has a section called ‘Today’, which comprises various useful and interesting apps that are updated regularly.
Huawei App Gallery
A perfect place to discover your next favourite apps and games, Huawei App Gallery offers a wide array of exclusive content, coupled with free welcome gifts, special in-game events, competitions, and prize draws to make app shopping more rewarding for users. Although it doesn’t have common apps like Zoom, Netflix, Facebook, and even WhatsApp, users don’t have to fret because the store has these apps in APK formats. So, nothing can stop you from using these apps anyway.
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