With the skyrocketing consumption of digital content giving rise to a bevy of independent entertainers, Roposo, India’s largest short video platform, has launched a nation-wide search for the best of the best creators. #MadeOnRoposo, a unique online talent hunt, will identify the most original and outstanding short video creators in the country over the next two months.
The contest aims to democratise the digital content arena by providing a level playing field for creators from across the nation, giving known and little-known artists a virtual stage to showcase their talents. #MadeOnRoposo will be judged by popular Bollywood actor Neha Dhupia, acclaimed Director and Choreographer Farah Khan, and prominent Casting Director Mukesh Chhabra. The hunt started from 13 April 2021 and will go on till 12 June 2021.
Commenting on the announcement, Bikash Chowdhury, Vice President – Marketing, Glance, said, “India today is briming with talented individuals who are just looking at ways to express themselves through their creativity. #MadeOnRoposo, provides a perfect stage for individual creators to channel their genius to create something that is original and resonates with the public. The talent hunt endeavours to help the creators pave a path into the entertainment industry, while also giving them opportunities to win exciting prizes.”
Besides providing an access to millions of viewers, the contest also comes with huge rewards. Creators will potentially get that invaluable ticket to Bollywood and opportunities to create content with the celebrity judges. One of the finalists will even be offered an internship at Mukesh Chhabra’s casting academy. One finalist stands a chance to win a Toyota Urban Cruiser, while all final category level winners may win prizes worth of Rs. 1 lakh each. Additionally, awards worth Rs. 5 lakhs are up for grabs during in-app contests*.
To participate, users would need to register through an ID available on their Roposo profile. In the first stage of #MadeOnRoposo, creators will participate in various in-app contests to move up the leader board. 45 participants, across five categories, will head to the semi-finals. Judges will then select the finalists based on video submissions. The contest will culminate in a Grand Finale in Mumbai**, where live, on-stage performances will decide the winners in each of the categories.
The ongoing Covid-19 pandemic has accelerated the consumption of content through social media which has also led to an increase in influencers creating content across genres. B-town celebrities are encouraging creators to develop original content and become trendsetters by producing unique concepts. However, the most creative content often risks not gaining traction, and getting lost in the crowd. The #MadeOnRoposo talent hunt will address this gap by encouraging digital creators to generate the most unique and original content on social media.
Koo App Adds Yellow-tick Verification, Applications Now
A Yellow Tick on Koo recognizes and celebrates a user’s eminence, stature, achievements, abilities and professional standing in Indian life. It implies that the user is well-regarded in the Indian framework – be it an artist, scholar, sportsperson, politician, businessperson or any other field.
Koo welcomes all those on the platform to apply for Eminence, as the Yellow Tick is known, at Koo. Requests for Eminence are evaluated based on internal research, third-party public resources and in the Indian context. Eminence criteria are reviewed by a special team at Koo in March, June, September and December each year. As on date, the Eminence Yellow tick has been confirmed for approximately one percent of requests received and these eminent voices are given prominence in their respective language communities. This points to the rigour and importance Koo lays on ensuring that Eminence is not misued or granted at will.
Shedding light on the criteria for Eminence, Aprameya Radhakrishna, Co-founder and CEO, Koo, said, “The Koo Eminence Tick is a recognition that the user is a significant representative of the voices of India and Indians. We have formulated the process keeping India’s local realities and are committed to ensuring transparency to maintain a user-base that is verified and acts responsibly while interacting online.”
Adds Mayank Bidawatka, Co-founder, Koo App, “We are proud that Koo has made its criteria for getting the Eminence available in the public domain. Since Eminence is evaluated in the Indian context, it gives Indians a better likelihood of being able to get the Yellow Tick. This is a significant step towards making digital conversations intersting and constructive.”
How to Download Koo: The app is available for users to download on the mobile App Store. Users have the option to register using either their mobile number or email ID. Once registration is complete, they can follow their favourite celebrities, athletes, politicians, entertainers and thought leaders on Koo. Koo empowers users by allowing them to communicate in their native languages, should they wish to.
Josh to Launch Josh Skills for Amazon Alexa
Josh will launch its Josh Skill for Amazon Alexa. Short-video creators and consumers can now use their voice on any Alexa built-in phone or on the Alexa app to gain hands-free access to the Josh app, consume content on it and even create videos. With this new skill, users can prompt Alexa to surface their choice of videos from a curated set of trending topics or top creators on the Josh app.
With this new Josh Skill, users can just say, “Alexa, open Josh” or “Alexa, show the latest videos on Josh” to enjoy exciting content in audio and video formats. It is also enabled to understand voice prompts in Hindi like “Alexa, Josh pe dance videos dikhao” or “Alexa, mera Josh profile khole”. Users can directly jump into the latest challenges on the Josh app by saying “Alexa, ask Josh to show the latest challenges” or access their camera by saying, “Alexa, open Josh camera”.
Speaking on the collaboration, Josh Founder Virendra Gupta and Co-Founder Umang Bedi, said “We’re always exploring new product features, effects, and tools that make it easy to create and explore videos on our platform. The Josh Skill on Alexa is part of our commitment to improving the app experience for our users, and we’re excited to see how it inspires new kinds of creativity on the platform.”
Dilip R S, Country Manager, Alexa Skills & Voice Services, Amazon India says, “We have been witnessing a large number of users accessing Alexa on the go either via the app or Alexa built-in phones and use their voice as a shortcut to get information, play music and much more. We are very excited about the launch of the Josh Skill, the first Alexa for Apps skill in India, which will allow customers to easily open, access and navigate the Josh app just using simple voice commands on their phone hands free.” Creators and consumers of Josh can ask Alexa to remind them of all that they can do with the Josh Skill just by saying “Alexa, what can I say in Josh?”
Oppo Announced New Improvements to its MyOPPO App
OPPO India announced the upgradation of its newly launched MyOPPO App with a community platform to offer product benefits and services to its loyal customers. MyOPPO Club is a loyalty program designed for OPPO users to activate their membership, enjoy benefits, earn points and experience more exclusive services.
In line with OPPO’s growing focus on digital, these loyalty programme consists of Reward Points which can be used to redeem various rewards, while experience points are used to rise through the membership tiers. Users can earn these experience points by purchasing an OPPO mobile through various channels to participate in interactive activities on the app. The points are exclusive to OPPO Users and can be used to redeem various rewards and games. The validity period of points for each user will be 365 days from the date that such a tier is awarded.
MyOPPO APP offers a total 4 different tiers of Membership – Platinum, Diamond, Master, and Inventor, each of of them is entitled with certain benefits to claim under each tier such as 24X7 platinum care, free screen guard and back cover, free pick up and drop for repair, free software upgrade, and free mobile checking along with other in-app benefits by claiming points.
My OPPO App’ also allows users to enjoy exclusive service experiences, special discounts, points collection to make redemption on OPPO Products & discount vouchers. Moreover, ‘My OPPO App’ also offers discounts on Extended Warranty for 1 Year for selected modeles, Exclusive Discounts on Accessories, IoT products, repairing cost and Free Smartphone Cleaning and Sanitizing.
The platform is designed to create interactive customer touchpoints & upgrade our user experience. It allows users to easily find information about products including tips and tricks, ownership advice etc, enabled with allowing direct interaction with the OPPO Service team. Users will also be able to share their interest in OPPO devices with others to exchange information and cultivate more passion for the brand!
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