In an industry where innovation is so rare and there is a lack of groundbreaking original ideas, Rizzle launches Filmi, which transforms simple videos into stunning videos that seem straight out of a Bollywood movie thanks to their AI & ML-based special effects. This innovative feature gives your everyday short videos a magical makeover at the touch of a button. This exciting update is welcomed by the larger creator community as the hours spent on editing can now be put to productive use.
When the short videos mania first hit India, there was an overwhelming number of lipsync videos which then transformed into dance videos. Fast forward to today’s short videos market full of TikTok clones, when there are millions of creators trying their hands at dance and lip sync. As entertaining as they might be, they are monotonous and maybe losing their appeal.
Creators spend hours editing a short video clip to ensure they get high engagement. While some creators learn the art of editing, the vast majority would rather focus on their primary skill set of performance art including lip-syncing, dance, short skits, and so on.
Filmi is revolutionary in short video platforms. Now every creator can make videos that look like they are straight out of a Bollywood music video.
Sapna Patel, the Director of Marketing at Rizzle states: “Rizzle is re-leveling the video playing field for creators with Filmi. Our team wants to empower all creators with AI & ML-powered tools to create magical videos. Our goal is to create the next 10 million young and energetic superstar creators to become viral sensations with their Bollywood quality Filmis. We aim to make short videos magical again!”
Rizzle creators who tried Filmi on the beta version of the app were blown away! Here’s what they had to say about it:
Dancer Pragya Shrestha, states: “Filmi is like Bollywood tadka! It spices up my videos in a snap. I don’t have to worry about editing at all, and all my focus remains on my first love- dance!”
Namrata Gupta adds, “When I watch Bollywood music videos, I’m always blown away by the effects and wonder how they are achieved. Now, the world can be blown away by my Filmi(s)!”
Choreographer and fitness trainer Nainesh D Kansara, mentions, “I’ve discovered the secret sauce to video virality: It is Rizzle’s Filmi! I swear by it!”
The team behind Filmi is optimistic about its potential and is confident that creators will love the feature. Rizzle continues to amaze its users with innovative tools that make creation effortless and gratifying. Last month it launched Rimix and Templates that are both proving to be very popular among content creators. Rizzle aims to continue this streak of high-key innovation in the future by churning out game-changing features.
Koo App Adds Yellow-tick Verification, Applications Now
A Yellow Tick on Koo recognizes and celebrates a user’s eminence, stature, achievements, abilities and professional standing in Indian life. It implies that the user is well-regarded in the Indian framework – be it an artist, scholar, sportsperson, politician, businessperson or any other field.
Koo welcomes all those on the platform to apply for Eminence, as the Yellow Tick is known, at Koo. Requests for Eminence are evaluated based on internal research, third-party public resources and in the Indian context. Eminence criteria are reviewed by a special team at Koo in March, June, September and December each year. As on date, the Eminence Yellow tick has been confirmed for approximately one percent of requests received and these eminent voices are given prominence in their respective language communities. This points to the rigour and importance Koo lays on ensuring that Eminence is not misued or granted at will.
Shedding light on the criteria for Eminence, Aprameya Radhakrishna, Co-founder and CEO, Koo, said, “The Koo Eminence Tick is a recognition that the user is a significant representative of the voices of India and Indians. We have formulated the process keeping India’s local realities and are committed to ensuring transparency to maintain a user-base that is verified and acts responsibly while interacting online.”
Adds Mayank Bidawatka, Co-founder, Koo App, “We are proud that Koo has made its criteria for getting the Eminence available in the public domain. Since Eminence is evaluated in the Indian context, it gives Indians a better likelihood of being able to get the Yellow Tick. This is a significant step towards making digital conversations intersting and constructive.”
How to Download Koo: The app is available for users to download on the mobile App Store. Users have the option to register using either their mobile number or email ID. Once registration is complete, they can follow their favourite celebrities, athletes, politicians, entertainers and thought leaders on Koo. Koo empowers users by allowing them to communicate in their native languages, should they wish to.
Josh to Launch Josh Skills for Amazon Alexa
Josh will launch its Josh Skill for Amazon Alexa. Short-video creators and consumers can now use their voice on any Alexa built-in phone or on the Alexa app to gain hands-free access to the Josh app, consume content on it and even create videos. With this new skill, users can prompt Alexa to surface their choice of videos from a curated set of trending topics or top creators on the Josh app.
With this new Josh Skill, users can just say, “Alexa, open Josh” or “Alexa, show the latest videos on Josh” to enjoy exciting content in audio and video formats. It is also enabled to understand voice prompts in Hindi like “Alexa, Josh pe dance videos dikhao” or “Alexa, mera Josh profile khole”. Users can directly jump into the latest challenges on the Josh app by saying “Alexa, ask Josh to show the latest challenges” or access their camera by saying, “Alexa, open Josh camera”.
Speaking on the collaboration, Josh Founder Virendra Gupta and Co-Founder Umang Bedi, said “We’re always exploring new product features, effects, and tools that make it easy to create and explore videos on our platform. The Josh Skill on Alexa is part of our commitment to improving the app experience for our users, and we’re excited to see how it inspires new kinds of creativity on the platform.”
Dilip R S, Country Manager, Alexa Skills & Voice Services, Amazon India says, “We have been witnessing a large number of users accessing Alexa on the go either via the app or Alexa built-in phones and use their voice as a shortcut to get information, play music and much more. We are very excited about the launch of the Josh Skill, the first Alexa for Apps skill in India, which will allow customers to easily open, access and navigate the Josh app just using simple voice commands on their phone hands free.” Creators and consumers of Josh can ask Alexa to remind them of all that they can do with the Josh Skill just by saying “Alexa, what can I say in Josh?”
Oppo Announced New Improvements to its MyOPPO App
OPPO India announced the upgradation of its newly launched MyOPPO App with a community platform to offer product benefits and services to its loyal customers. MyOPPO Club is a loyalty program designed for OPPO users to activate their membership, enjoy benefits, earn points and experience more exclusive services.
In line with OPPO’s growing focus on digital, these loyalty programme consists of Reward Points which can be used to redeem various rewards, while experience points are used to rise through the membership tiers. Users can earn these experience points by purchasing an OPPO mobile through various channels to participate in interactive activities on the app. The points are exclusive to OPPO Users and can be used to redeem various rewards and games. The validity period of points for each user will be 365 days from the date that such a tier is awarded.
MyOPPO APP offers a total 4 different tiers of Membership – Platinum, Diamond, Master, and Inventor, each of of them is entitled with certain benefits to claim under each tier such as 24X7 platinum care, free screen guard and back cover, free pick up and drop for repair, free software upgrade, and free mobile checking along with other in-app benefits by claiming points.
My OPPO App’ also allows users to enjoy exclusive service experiences, special discounts, points collection to make redemption on OPPO Products & discount vouchers. Moreover, ‘My OPPO App’ also offers discounts on Extended Warranty for 1 Year for selected modeles, Exclusive Discounts on Accessories, IoT products, repairing cost and Free Smartphone Cleaning and Sanitizing.
The platform is designed to create interactive customer touchpoints & upgrade our user experience. It allows users to easily find information about products including tips and tricks, ownership advice etc, enabled with allowing direct interaction with the OPPO Service team. Users will also be able to share their interest in OPPO devices with others to exchange information and cultivate more passion for the brand!
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