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Report Shows Mobile App Growth Up 31% in Q1 2021

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Adjust released its annual Mobile App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. After climbing 50% across all verticals year-over-year (YoY) in 2020, app installs are up 31% YoY in the first quarter of 2021, while sessions, which increased by 30% in 2020, are up by another 4.5%.  

The report — based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech — analyzes long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across the globe. These insights enable developers and marketers to better understand their audience and the state of the app economy. 

“The app economy experienced immense growth in 2020, as people all over the world realized the benefits of mobile in many aspects of their daily lives,” said Paul H. Müller, Co-Founder and CEO, Adjust. “For mobile marketers, the potential to reach new users is at an all-time high, but so is competition. As we move through 2021, and begin a new era with iOS 14, the importance of enhancing marketing through automation and understanding how users behave in-app throughout their entire journey is more pivotal than ever.”  

Additional key takeaways from the report include: 

Fintech apps posted the best YoY growth in installs of all verticals — 51% — in 2020. 

  • Installs are up again in 2021, by 12%, compared to the 2020 average. This is no doubt buoyed by huge adoption rates for trading apps such as Robinhood, Acorns and Gatsby.  
  • Fintech app sessions also boomed in 2020 — representing a significant move toward digital banking and payments. Sessions increased 85% YoY, and are already up 35% in 2021.  
     

Gaming reached new heights in 2020particularly in hyper casual, where installs increased 43% — compared to 26% for non-hyper casual.  

  • Sessions for non-hyper casual games increased by 27% in 2020 YoY, while hyper casual sessions increased 36%.  
  • So far in 2021, hyper casual game sessions are down 21%, but with the huge “first-lockdown” spike removed, YoY performance is roughly the same — and growing steadily, with February outperforming January by 47%.  

E-commerce’s install growth was relatively small at 6% in 2020, but performed consistently throughout the year.  

  • Sessions, however, grew 44% — showing just how highly engaged shoppers on mobile have become.  
  • 2021 is off to a very strong start in both installs and sessions — up 11% and 14%, respectively — over their 2020 averages.  
  • The vertical’s highest weeks ever for sessions were at the end of February and beginning of March 2021 — up 23% YoY.  


As the mobile ecosystem becomes ever more competitive with iOS 14, apps that build data-driven and UX-focused strategies will be well-positioned to come out on top. With insights into how users behave in-app, and when they return and why, mobile marketers can create a comprehensive strategy, incorporating highly personalized campaigns and communication that build brand trust. 

Apps

Tinder Now Allows Users to Block The Contacts

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Whether it’s a former flame, a cousin, or a colleague, just about everyone has a personal connection they’d rather not run into when dipping their toe in the dating pool. In fact, a recent survey commissioned by Tinder found that more than 40% of respondents have come across an ex-partner on a dating app. Another 24% have seen a family member or colleague, and one in ten have even encountered their professor’s profile. Awkward. Given the chance, 78% of those surveyed would prefer to not see, or be seen by, these connections on an app. With this in mind, Tinder is rolling out a new feature that allows members to block personal contacts in the app, empowering them to confidently Like their way to sparking new connections while avoiding the awkwardness of a familiar face they would rather not see. 

The new Block Contacts feature, which gives members more control over their experience, is launching just in time to help consumers navigate this year’s wave of springtime uncouplings. Known as “Uncuffing Season,” the annual onset of warmer weather compels hibernating couples to cut ties just in time to enjoy an unattached summer season. The notion of uncuffing isn’t a new phenomenon either, 63% of survey respondents agree summertime is the best time to be single. However, the prospect of a somewhat normal post-pandemic summer has inspired 2021’s “Great Uncuffing.” So much so that the same study found that more than 40% of those surveyed would consider breaking things off with a partner ahead of summertime, and over half of its Gen Z respondents had already bid farewell to their pandemic partners this year.  

“We may not be able to save you from awkward run-ins at the coffee shop, but we are giving you more control over your experience on Tinder,” said Bernadette Morgan, Group Product Manager, Trust & Safety at Tinder. “We’re rolling out Block Contacts as an additional resource empowering members with peace of mind by helping create a worry-free space for them to spark new connections.”

Members everywhere will be able to access Block Contacts within their profile settings. From there, they can input which of their contacts they’d rather not see, or not be seen by, on Tinder. Whether those contacts are already on Tinder or decide to download it later using the same contact info, they won’t appear as a potential match. Initially tested in India, Korea and Japan, members who adopted the Block Contacts feature on Tinder added about a dozen contacts to their block list.

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Here Are The Top Google Play Store Alternatives

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World over individuals, institutions, and Governments are more aware of the role that technology plays in their lives. One aspect that we tend to overlook with our smartphone usage is our choice of store for apps. In this article, we will provide options for Android users for other stores that ought to explore. 

Google Play Store

One of the first mobile app stores, Google Play Store was introduced in 2008 with a vision to target the Android market. We all know how successful and popular this app store is across the globe. On average, this store comprises 2,714,499 apps, with 3739 new apps being added regularly.  

Samsung Galaxy Store

Available to Samsung app users, the Galaxy Store comes with a minimalistic interface with two tabs on the home screen: games and apps. The store which previously contained themes, wallpapers, games, etc. has recently reshaped itself with more focus on app and content delivery in local languages. As a result, it now also provides a curated list of app, game recommendations, better gaming perks, and app-exclusive features and offers.

Indus App Bazaar 

Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content. Indus App Bazaar has delivered 1 billion installs+ updates to over 100 million users.

Amazon App Store

Available on all Amazon Fire devices, the Amazon App Store is not just limited to these devices but is accessible to more. To make it more rewarding, Amazon has recently redesigned the store by introducing Amazon Coins, which is a virtual currency to buy apps on discount or for free. This is what sets this store apart from others.

OPPO App Market

Created for ColorOS devices, the OPPO App Market enables users to download all types of Android apps and games for free. The app market offers a wide array of apps that span across categories such as music, social, office, books, photography, health, etc. Both Oppo and Vivo, top Chinese players, joined forces to launch this app store to allow developers to market their creations in overseas markets.

Xiaomi GetApps

Started as an online marketplace of apps for Xiaomi smartphone users, Xiaomi GetApps now supports devices from other manufacturers as well. The best part about this app store is that it offers all popular applications, including PUBG, VSCO, and more than that, it also has a section called ‘Today’, which comprises various useful and interesting apps that are updated regularly. 

Huawei App Gallery 

A perfect place to discover your next favourite apps and games, Huawei App Gallery offers a wide array of exclusive content, coupled with free welcome gifts, special in-game events, competitions, and prize draws to make app shopping more rewarding for users. Although it doesn’t have common apps like Zoom, Netflix, Facebook, and even WhatsApp, users don’t have to fret because the store has these apps in APK formats. So, nothing can stop you from using these apps anyway. 

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PokerBaazi Brings New Gaming App for Gaming Enthusiasts

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PokerBaazi.com announced the launch of its new app that can be downloaded from pokerbaazi.com. The app, following its predecessor and other gaming apps from the parent group Baazi Games, is made in India and brings forth a stunning set of new and improved features that enliven user experience on the platform. As PokerBaazi.com continues to strike a chord with the audience and constantly surprises them with their various offerings, the new application aims to elevate the platform a notch higher and capitalizes on the excitement people showcase towards the game of poker.

With an overwhelming response from the poker community, the PokerBaazi app already has a registered user base of 2 million, and with the new app launch, the engagement rate is expected to spike up by 30%. 

New Features Introduced:

  • The all-new PokerBaazi app brings in brand new tech innovation – focusing on delivering a better design and user interface. Through the new app, players can now enjoy playing online poker with just one hand
  • With the help of the Intuitive AI system, users do not need to spend time on navigation any longer and can focus on their game
  • The new app also features a Winner Tab that will now allow the players to go through the winner’s profile and share updates on a real-time basis related to the match won
  • The design and user interface overhaul introduces a stack of new features such as Next-Gen Graphics, Minimal Design Language, High-res Gaming, Haptic Feedback, State Segregation and Navigational Cards
  • Advanced Opponent Stats and Player Career Stats offer players a chance to learn from past performances and provide them with an opportunity to take their game to the next level
  • With the introduction of an Integrated Payments system, pokerbaazi.com has delivered on its promise of creating a smooth and seamless user experience for poker patrons

Improved Features:

PokerBaazi’s technological advancements have also allowed the team to improve upon important performance-related features such as Reduced Battery Consumption, Automatic App Updates and Lower RAM consumptions. 

The Smoother UI/UX design has also allowed the team to incorporate features such as Faster Navigation, Category Filtering, Scrolling, Notification System and Tournament Detail Visualization making the entire gaming experience faster and smoother for the users. 

New Themes & Personalization: 

Themes play a very integral part when it comes to enjoying the game of poker online since these themes set a virtual ambience for the players to focus on the game. 

The latest UI of the app introduces exciting new themes that inspire a variety of moods, such as Vegas Table Theme, Futuristic Table Theme, and various other experience-defining features such as Expressive Emojis, Winning Probability, Opponent Stats, Shortcut Chat Messages, and Chat Visibility Customization. 

Improved Themes & Personalization 

The gamers can also test their skills better with improved and Smoother Game Animations, improved Classic Table Theme, Stack Visualisation Customisation, Card Deck Customisation, High-res Graphics, Game Result Visualisation, Opponent Detail Visualisation, Hand History Visualisation, Enhanced Note Making and Responsible Gaming Tools.

Expressing his views on the launch of the new application, Navkiran Singh, Founder & CEO, Baazi Games, said “The new PokerBaazi app is a dream come true product for us. Since 2014, our endeavour has been to be at par with the best poker apps in the world. We have been working towards building the new app for the last 18 months and would like to express our gratitude towards the entire team whose hard work and intelligence can be reflected in the finished product. This app is a result of dedicated work from home by our technical team”.

He added, “Additionally, the rollout of the app also opens a new window of opportunity for us as a brand. Through the new app, our aim is to highlight the Skill factor that makes the sport an enjoyable and exciting journey keeping the players at the edge of their seats always.” 

Talking about the technological advances, Avneet Rana, Co-founder & CPO, Baazi Games, said “Online gaming is a fast-growing industry in the country, and we see this as an opportunity at PokerBaazi.com to innovate and provide our users an enriching experience that will further grow and streamline the online poker playing base in India. In the new normal world especially, people spend more time online and are bound to play for a longer duration. It thus becomes extremely important for us to provide them an interface that supports them seamlessly making the entire experience more fun while introducing them to the duty of responsible gaming. The new app has been developed with the help of a new tech stack that introduces the players to a new level of design and navigation and has been devised to improve the game in terms of speed and visual detail. Features like improved automatic updates and reduced battery consumption have also been keyed in for better performance.”

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