Picsart unveiled a brand refresh, including a new logo, visual elements, and streamlined user interface. The refresh comes as the company surges past 1 billion edits each month and ranks among the top-grossing photography and video apps worldwide.
“Picsart is inspiring visual culture on a massive scale — from social media posts to album covers to digital advertising — and the new brand is a reflection of this evolution,” said Hovhannes Avoyan, founder and CEO of Picsart.
“We’re much more than the individual elements of Pictures and Art,” said Avoyan of the small but symbolic change of removing the capital “A” in Picsart. “We’re removing boundaries between imagination and creativity for hundreds of millions of people in nearly every country of the world.”
Led by Picsart’s internal brand team, the company partnered with San Francisco-based branding firm New Company to develop the vision and creative direction for the refresh. Users will begin seeing the new visual elements on the platform starting this week. To read more about the rebranding process and what you can expect to see in the coming weeks, visit the Picsart blog.
Picsart creators design and remix a range of visual assets, including marketing materials, posters, digital stickers, videos, and more. The company recently announced the additions of Craig Foster as CFO, and Magdalena Yesil as a new board member.
Paytm Payments Bank Crossed 10 Million FASTags Mark
Paytm Payments Bank Ltd (PPBL) announced that it has become the first bank in the country to achieve the milestone of issuing 1 crore FASTags. This is almost 30% of the total FASTags issued by 32 banks in the country. In the last 6 months alone, PPBL has equipped over 40 lakh commercial & private vehicles with FASTags.
Besides this, Paytm Payments Bank is also India’s largest acquirer of Toll Plazas for the National Electronic Toll Collection (NETC) program offering an interoperable nationwide toll payment solution. The bank has enabled 280 toll plazas across the National & State highways to collect toll charges digitally. Paytm Payments Bank is also working closely with NHAI for testing and implementing multi-lane free-flow movement using automatic number plate recognition technology. This will further improve the overall customer experience while travelling on the national highways. Paytm FASTag is linked to the Paytm Wallet ensuring users don’t have to opt for multiple recharges.
The bank has also set up an efficient customer dispute redressal mechanism, which identifies incorrect deductions and immediately raises claims to reverse the extra charges. The meticulous dispute management process thoroughly audits all customer complaints, associated toll transactions and issues raised by the toll plazas to expeditiously resolve all customer complaints. Further, PPBL has diligently pursued all customer complaints so far through multiple stages of the dispute cycle, winning 82% of cases on behalf of its FASTag users.
Satish Gupta, MD & CEO – Paytm Payments Bank Ltd said, “It is overwhelming to lead the adoption of digital toll payments in India by offering a seamless & hassle-free FASTag service to both our users and toll operators. The innovations that we have made in technology and the deep trust in our bank has helped us become the top issuer and the largest acquiring bank under the National Electronic Toll Collection (NETC) programme. We aim to continue taking the government’s initiative of building digital highways across the country further with our payments technology.”
PPBL FASTag has become the country’s most preferred toll payment method as it allows users to directly pay from the Paytm Wallet. Users do not need to create any separate account or download a wallet to recharge their FASTags. The issuance process is quick, easy & convenient, and doesn’t require multiple documents or separate login credentials. Unlike tags from other banks which may require a couple of hours to get activated, PPBL FASTags are activated instantly from the moment users receive them. All FASTag transactions can be monitored on the Paytm app.
India’s leading digital payments and financial services Paytm filed its DRHP on Friday, for SEBI’s approval for its $2.2 billion IPO. In its prospectus, the numbers of Paytm Payments Bank revealed how the company is faring in the UPI game. Paytm Payments Bank Ltd (PPBL), has 155 million UPI handles on its platform and is accelerating the growth of UPI payments at retail stores and even large merchants, as stated in its DRHP. As of March 31, 2021, Paytm Payments Banks had 64 million savings accounts, and over ₹52 billion deposits, including savings accounts, current accounts, fixed deposits with partner banks, and balance in wallets, as stated in the DRHP.
Koo App Adds Yellow-tick Verification, Applications Now
A Yellow Tick on Koo recognizes and celebrates a user’s eminence, stature, achievements, abilities and professional standing in Indian life. It implies that the user is well-regarded in the Indian framework – be it an artist, scholar, sportsperson, politician, businessperson or any other field.
Koo welcomes all those on the platform to apply for Eminence, as the Yellow Tick is known, at Koo. Requests for Eminence are evaluated based on internal research, third-party public resources and in the Indian context. Eminence criteria are reviewed by a special team at Koo in March, June, September and December each year. As on date, the Eminence Yellow tick has been confirmed for approximately one percent of requests received and these eminent voices are given prominence in their respective language communities. This points to the rigour and importance Koo lays on ensuring that Eminence is not misued or granted at will.
Shedding light on the criteria for Eminence, Aprameya Radhakrishna, Co-founder and CEO, Koo, said, “The Koo Eminence Tick is a recognition that the user is a significant representative of the voices of India and Indians. We have formulated the process keeping India’s local realities and are committed to ensuring transparency to maintain a user-base that is verified and acts responsibly while interacting online.”
Adds Mayank Bidawatka, Co-founder, Koo App, “We are proud that Koo has made its criteria for getting the Eminence available in the public domain. Since Eminence is evaluated in the Indian context, it gives Indians a better likelihood of being able to get the Yellow Tick. This is a significant step towards making digital conversations intersting and constructive.”
How to Download Koo: The app is available for users to download on the mobile App Store. Users have the option to register using either their mobile number or email ID. Once registration is complete, they can follow their favourite celebrities, athletes, politicians, entertainers and thought leaders on Koo. Koo empowers users by allowing them to communicate in their native languages, should they wish to.
Josh to Launch Josh Skills for Amazon Alexa
Josh will launch its Josh Skill for Amazon Alexa. Short-video creators and consumers can now use their voice on any Alexa built-in phone or on the Alexa app to gain hands-free access to the Josh app, consume content on it and even create videos. With this new skill, users can prompt Alexa to surface their choice of videos from a curated set of trending topics or top creators on the Josh app.
With this new Josh Skill, users can just say, “Alexa, open Josh” or “Alexa, show the latest videos on Josh” to enjoy exciting content in audio and video formats. It is also enabled to understand voice prompts in Hindi like “Alexa, Josh pe dance videos dikhao” or “Alexa, mera Josh profile khole”. Users can directly jump into the latest challenges on the Josh app by saying “Alexa, ask Josh to show the latest challenges” or access their camera by saying, “Alexa, open Josh camera”.
Speaking on the collaboration, Josh Founder Virendra Gupta and Co-Founder Umang Bedi, said “We’re always exploring new product features, effects, and tools that make it easy to create and explore videos on our platform. The Josh Skill on Alexa is part of our commitment to improving the app experience for our users, and we’re excited to see how it inspires new kinds of creativity on the platform.”
Dilip R S, Country Manager, Alexa Skills & Voice Services, Amazon India says, “We have been witnessing a large number of users accessing Alexa on the go either via the app or Alexa built-in phones and use their voice as a shortcut to get information, play music and much more. We are very excited about the launch of the Josh Skill, the first Alexa for Apps skill in India, which will allow customers to easily open, access and navigate the Josh app just using simple voice commands on their phone hands free.” Creators and consumers of Josh can ask Alexa to remind them of all that they can do with the Josh Skill just by saying “Alexa, what can I say in Josh?”
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