Users have been winning for payments made through all the payment options offered by the company — Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), credit cards/debit cards, Paytm PoS, All-in-One QR code, Soundbox among others.
Paytm users from Delhi, Maharashtra, Uttar Pradesh, Rajasthan, Kerala, Karnataka and many other states have won so far. Many users said the win came to them at an opportune moment with the festivities around the corner, so they can buy gifts for friends and family.
But there were many interesting stories too. Tufan Maji, 26-year old farmer from Bardhman, West Bengal who won the cashback told Paytm that he will be using the winning amount to buy agricultural equipment. Pritam Das, a 22-year old winner from Assam, said he would invest the amount in stock markets.
In exciting news for Paytm users, the festival is far from over and users still stand a chance to win big bucks through payments done through the app.
The company had earlier announced that during the peak festive season (October 14-November 14), everyday 10 lucky winners will win ₹1 lakh each.
Users can win cashback by using Paytm for their mobile, broadband DTH recharges, utility bill payments, money transfer, booking travel (flight/bus/train) tickets, paying credit card bills, filling fuel at petrol pumps, booking movie tickets, FASTag payments, transactions at online and offline kirana stores, or payments at retail outlets, shopping malls, food courts, restaurants and many more.
Picsart Releases Special Features for Republic Day Celebration
Coinciding with the 2022 Republic Day celebrations, Picsart has launched a series of special features to mark the spirit of freedom and patriotism. The app which is also available in multiple Indian languages is currently offering these features and can be downloaded from both the Apple and Google Play stores.
The special features that include India-centric backgrounds, stickers, fonts, and unique replays will allow users to create Republic Day wishing posts/ videos and let them explore their creativity in the digital world. As India celebrates this Mahotsav, Picsart is also looking at empowering small businesses in India to create their own customized Republic Day ads to boost their businesses.
“This Republic Day as every Indian’s heart is filled with patriotism as they celebrate this Utsav, alongside fighting the ongoing pandemic, Picsart salutes the patriotic spirit of every Indian and is looking at empowering everyone with the special features to mark this day. With the special range of stickers, backgrounds, and replays we want to encourage every Indian to create unique content and celebrate the day digitally with enthusiasm while staying safe”, said Ravish Jain, Country Head, India at Picsart.
Picsart Gold is available on a monthly and annual subscription basis for those wishing to enjoy premium editing. With Picsart Gold, subscribers have access to millions of stickers, hundreds of fonts, frames, and backgrounds, and an entire library of free-to-edit content and stock photography.
MX Player is 2nd Most Downloaded Video Streaming App in India
MX Playerhas emerged as the go-to-app for entertainment and ranks at number #2 in terms of downloads in India, as per the latest State of Mobile Report by App Annie. The application remained a primary growth driver for OTT and mobile video streaming in Indonesia and Russia that saw the highest increase in total hours spent across video streaming apps in 2021 for these regions.
Globally, MX Player has an impressive ranking of #6 worldwide in terms of downloads. The app has also gained wide popularity in countries like Singapore where it stood at rank #9 in the terms of downloads and continues to be amongst the top 10 worldwide.
Most countries in Asia saw growth in time spent amongst video streaming apps, continuing the momentum first seen during the initial stage of the global pandemic. With over 48 million unique creators MX TakaTak ranks #2 in India in terms of downloads in the social category and ranked #5 amongst Top Apps & Game Companies of 2021 by Downloads.
According to the report, total hours spent watching video streaming apps grew 16% worldwide since the pre-pandemic levels and despite access to bigger screens, people are still watching content on mobile with exclusive content being the key to draw new viewers.
The report further states that the demand for video streaming apps surged as more people were forced indoors due to COVID-19. To remain competitive, providers leveraged exclusive content releases to capture the market share.
With an India-first approach, MX Player is the only OTT platform that offers viewers digital first, premium original content crafted exclusively for a mass, pan Indian audience that can be binge watched for free. It is because of the quality content offered by the platform, that it enjoys a huge audience outside India as well with a global reach of 13+ countries. The platform offers content in over 10 languages and additionally, has also introduced a new category – MX VDesi that offers international content dubbed to Indian languages like Hindi, Tamil and Telugu.
The State of Mobile report provides an in-depth analysis for 17 industries and 30 markets and uses an interactive format allowing readers to dive into the rich data and insights. It says that mobile adoption boomed in 2021 with 7 of every 10 minutes spent by users on mobile in social and photo apps. Gen Z remains to be a mobile social and video first generation with several opportunities in today’s competitive social market.
Youtuber CarryMinati Becomes Brand Ambassador of WinZO
WinZO has roped in Asia’s #1 independent content creator Ajey Nagar who goes by the alias ‘CarryMinati,’ as its’ brand ambassador. Being the frontrunner of the social gaming community, the New Delhi-headquartered interactive social gaming startup seeks to leverage its’ robust foothold within the gaming community in India with this strategic partnership.
As a part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel ‘CarryMinati’. The fast-rising digital phenomenon who enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and rib-tickling roasting videos, will complement WinZO’s massive reach across 75 million users and its diversified offerings across 6+ formats in 12 vernacular languages.
According to the latest industry reports, the Indian gaming industry is generating over $1.5 billion revenue and is expected to exponentially grow to be a trillion $ industry by 2025. The main driver of the growth has been driven by affordable internet connectivity and a rise in the penetration of smartphones, backed by an increased focus on vernacular and socially relevant content. Interestingly, approximately, one in every five mobile game downloads worldwide is from India. Ahead of markets such as the U.S. and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.
Hailed as one of the key innovators in the advent of the digital community of India, CarryMinati stands firm at a 50 million-plus collective digital following. With an unmatched aptitude within the roasting and live gaming genre, he continues to remain undefeated in retaining his title of the most subscribed YouTuber in Asia and India.
The 22-year-old Delhi-based YouTuber, streamer, gamer, and rapper CarryMinati states, “I am excited to partner with WinZO. India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. Considering there is a similarity in WinZO’s and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem.”
Speaking on the association further, Saumya Singh Rathore, Co-Founder, WinZO expands, “India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”
This announcement comes shortly after WinZO’s recent partnership with Ranveer Singh starrer Bollywood film ‘83’ as the official sports brand partner. As a part of its brand development exercise, WinZO has also secured the principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey with an aim to establish itself as the preferred destination for interactive entertainment for every household of ‘Bharat’. Founded in 2018 by second-time entrepreneurs Nanda and Saumya Singh Rathore, the company has so far raised $100 million. It is backed by global gaming and entertainment investment funds including Kalaari Capital, Griffin Gaming Partners, Maker’s Fund, Courtside Ventures and Pags Group.
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