Calling all cricket buffs to reinvigorate Team India, OPPO has rolled out a campaign titled, "Billion Beats Campaign" ahead of the ICC World Cup 2019. In a first-of-its-kind campaign, OPPO is inviting consumers to share their heartbeats through the OPPO Billion Beats App that is available on Play Store for Android users. The heartbeats will be used to create a team song which will be composed by the dynamic Bollywood music director duo of Meet Bros. The song is set to be unveiled in mid-June 2019.
OPPO understands that in India, cricket is a religion and the brand has been associated with cricket for past many years. Centered on the core idea of how Indians are passionate about cricket, OPPO aims to highlight their emotions and encourage these cricket fans to create something of their own. In its endeavor to provide the cricket fans an opportunity to boost Team India for the ICC World Cup, OPPO will be collecting their heartbeats through the OPPO Billion Beats App and turning them into a song. The song will also include the heartbeats of some of the leading cricketers like Rohit Sharma, JaspritBumrah, KedarJadhav and Shikhar Dhawan. This campaign corroborates OPPO's continued focus on creativity and innovation, which was also demonstrated in their just launched OPPO Reno 10xZoom, the first ever smartphone with 10x hybrid zoom technology and shark fin rising camera
Speaking on the campaign, Charles Wong, CEO OPPO India and President, OPPO South Asia said, "We understand the fervor that cricket incites in every Indian. The World Cup is a time when diverse fans across the country come together to cheer for Team India. OPPO has always believed in creating memorable and unique experiences for our consumers and through this initiative, we really want to empower our consumers to demonstrate their passion creatively. This campaign is a testament of our role in uniting the Indian team and the billion fans through the one-of-its-kind song."
Conceptualized by ITW, the digital film showcases Indian cricket team players Rohit Sharma, JaspritBumrah, KedarJadhav and Shikhar Dhawan inviting cricket crazy fans to share their heart beats to support and make a song for the Indian cricket team. The video also highlights the cricketers using the recently launched OPPO Reno 10x Zoom with shark-fin camera to capture the excitement of the Indian cricket fans.
The heartbeat collection will happen through OPPO's Billion Beats App, available on Play Store on all Android phones. The users will have to first download the app. While on the app, the user will have to put his/ her finger on the camera light of the smartphone and give it a few seconds to register a pulse reading. This will help stabilizing the beat and reach accrual average that denotes the pulse. Every pulse is built scientifically with a transverse wave that provides a faint sound of a dab. This dab will be amplified through which the beat will be derived and then eventually be added to the song.
Known for their integrated approach, OPPO will be leveraging the campaign through different mediums to create the buzz and garner awareness about the campaign. ICC World Cup 2019 is expected to be one of the most viewed sporting events in the world and OPPO's endeavor is to establish connect with the fans in India and across the globe.
TVC Credits –
Creative Agency: ITW Playworx Media and Entertainment Private Limited
–Production House: 10 films
–Director: Raylin Valles
–Executive Producer: ShouvikBasu
–DOP: Jason west, John Jacob
–1st AD: Himanshu MishroMondal
–Assistant Director– Tisha Mehra, Anirudh Bhardwaj
–Costume Stylist: Seher Khan
–Editor – UtsavBhagat
–Music Composition & Direction: Mikey Mccleary
–Online Editor: Rohit Padwal