Hotstar set a new global benchmark on 12thMay 2019 when it registered an unprecedented reach of 18.6 million concurrent viewers during the finale of VIVO IPL 2019.
The match between Mumbai Indians and Chennai Super Kings saw the streaming giant soar past its earlier record of 12.7 million concurrent users, achieved during an earlier game in the same tournament. The 12th edition of the VIVO IPL began with Hotstar aiming to reach 300 million unique visitors, and by the end of the tournament, Hotstar had not only recorded in excess of 300 million users but also witnessed a 74% increase in watch-time as compared to last year, further cementing its position as the home of digital sports viewing in India.
This year, Hotstar streamed the matches on a completely new technology stack that used 10x lesser compute, while handling almost 2.5x times more traffic, rendering better quality at lower bit-rates than ever before. Deploying a breakthrough advertising product, Hotstar enabled advertisers to target refined cohorts of Hotstar’s 300 million audience, allowing ad targeting at unprecedented scale.
With its clutter-breaking marketing campaign #KoiYaarNahiFar, Hotstar rolled out a first-ever social cricket-watching experience to bring people together irrespective of their location. Cricket viewers across the country got the opportunity to invite their friends and family to Hotstar, enabling them to watch the matches together while simultaneously participating against each other in the Watch ‘N Play game. The #KoiYaarNahiFar campaign went wide and deep into India, and gained massive resonance with an unparalleled top of mind awareness level of 84%.
The interactive social layer added on before the tournament proved to be a tour de force for Hotstar, attracting a staggering 64.4 million users who engaged on the platform’s Watch ‘N Play social feature. These users answered 1.2 billion Watch ‘N Play game questions, and sent over 5.9 billion emojis and 43.5 million comments.
Commenting on the development, Varun Narang, Chief Product Officer, Hotstar added, “At Hotstar, we have an innate belief in delivering a game-changing viewing experience to our consumers through ideas that challenge the status quo. The achievements of this season once again bear witness to Hotstar being the most preferred sports destination for the country. With technology as our backbone and our all-round expertise in driving scale, we are confident we will continue to break global records and set new benchmarks with each passing year.”
VIVO IPL 2019 began on 23 March and concluded on 12 May 2019. The seven-week tournament was streamed live on Hotstar in eight languages. The streaming giant is now gearing up for the upcoming ICC Cricket World Cup that commences on 30th May 2019. Stay tuned to watch the matches LIVE on Hotstar.
Airtel Adds Covid Support Resources on Its Airtel Thanks App
Bharti Airtel (“Airtel”) has rolled out a range of Covid support initiatives for customers by leveraging its digital platforms.
Covid services on Airtel Thanks app
Airtel has integrated easily accessible bouquet of Covid support resources and related information in the Airtel Thanks app’s Explore section.
- Covid SOS: Covid SOS aggregates verified and updated contacts for important supplies such as medicines, oxygen, plasma donors, ambulance, hospital beds (regular, O2, ICU), and testing centres. With a few clicks, the platform connects users to these service providers/resources and tries to ensure that users do not have to waste precious time to access this data. All the information available on Covid SOS is painstakingly verified by their teams. The platform is powered by Airtel IQ.
- Cowin: Airtel Thanks users can also book a vaccination slot for themselves and their loved ones through the app. With the Cowin platform APIs integrated with Airtel Thanks app, information on nearest vaccination centres and available slots is updated on real time basis.
Users need to download the latest version of Airtel Thanks app (iOS, Android), go to the Explore section and click on the Covid support banners to access relevant resources.
Business can create FREE Helpline for employees with Airtel IQ
Business of all sizes can set up FREE Covid Helpline for their employees within two minutes with Airtel IQ – a cloud communication platform. Airtel is giving 5000 minutes with each Helpline account so that businesses can stay connected with their employees and organize their efforts.
This feature is particularly useful for medium to small sized companies who can set up a secure helpline instantly without any in-house telco infrastructure.
Access COVID-19 Resources on Indus App Bazaar
Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.
Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.
Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.
Now Invest in Gold with Airtel Thanks App
As part of its growing bouquet of digital services, Airtel Payments Bank launched DigiGold in partnership with SafeGold – the leading provider of digital gold.
With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.
The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.
Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”
Gaurav Mathur, MD, SafeGold, said, “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”
SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.
Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.
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