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Helo Takes Users to Cricket World Cup 2019 With #CheerforIndia

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Helo is giving cricket fans a chance to cheer for team India in England during the Cricket World Cup 2019 with its #CheerForIndia campaign. The campaign encourages users to use the #CheerforIndia hashtag and post original content related to the World Cup 2019 on the Helo, in any of the 14 Indian languages on the app they are most comfortable with. Helo users with the most engaging and interactive posts will get a chance to travel to England and witness team India’s match live.

Coinciding with the highly-anticipated World Cup 2019, the campaign, which runs from May 25th to June 14th, is specifically designed for all cricket enthusiasts as well as the fence-sitters on Helo. While select winners will win tickets to India’s matches in England, other winners also stand a chance to win exciting prizes.

“Cricket in India is a religion that unifies all and with this campaign, we aim to bring our Helo community even closer together to support and cheer for team India during the Cricket World Cup’. Through our #CheerforIndia campaign, we aim to engage and encourage our 40 million monthly active users, who can choose to express themselves in any of the 14 Indian languages available on the platform. We are looking forward to engaging cricket lovers and enthusiasts to come together, connect and participate in a contest, built around India’s favourite sport. Helo wishes Team India all the very best for the tournament,” said, ShyamangaBarooah, Head of Content Operations, Helo.”

Recently, Helo partnered with Indian Wheelchair Cricket team as the team sponsor for the Asia Cup in Nepal. This association made Helo the first social media app to host and promote Indian Wheelchair Cricket on its platform. As part of this partnership, Helo also served as the official digital media partner for the Indian Wheelchair Cricket team during the tournament.

Helo’s machine learning powered, visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. Available in 14 Indian languages, the app currently has 40 million users, including celebrities, influencers and general users. For more updates, download Helo via iOS or Google Play.

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Airtel Adds Covid Support Resources on Its Airtel Thanks App

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Bharti Airtel (“Airtel”) has rolled out a range of Covid support initiatives for customers by leveraging its digital platforms.

Covid services on Airtel Thanks app

Airtel has integrated easily accessible bouquet of Covid support resources and related information in the Airtel Thanks app’s Explore section.  

  1. Covid SOS: Covid SOS aggregates verified and updated contacts for important supplies such as medicines, oxygen, plasma donors, ambulance, hospital beds (regular, O2, ICU), and testing centres. With a few clicks, the platform connects users to these service providers/resources and tries to ensure that users do not have to waste precious time to access this data. All the information available on Covid SOS is painstakingly verified by their teams. The platform is powered by Airtel IQ.            
  1. Cowin: Airtel Thanks users can also book a vaccination slot for themselves and their loved ones through the app. With the Cowin platform APIs integrated with Airtel Thanks app, information on nearest vaccination centres and available slots is updated on real time basis.

Users need to download the latest version of Airtel Thanks app (iOS, Android), go to the Explore section and click on the Covid support banners to access relevant resources.

Business can create FREE Helpline for employees with Airtel IQ   

Business of all sizes can set up FREE Covid Helpline for their employees within two minutes with Airtel IQ – a cloud communication platform. Airtel is giving 5000 minutes with each Helpline account so that businesses can stay connected with their employees and organize their efforts.

This feature is particularly useful for medium to small sized companies who can set up a secure helpline instantly without any in-house telco infrastructure.

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Access COVID-19 Resources on Indus App Bazaar

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Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.

Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.

Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”

Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.

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Now Invest in Gold with Airtel Thanks App

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As part of its growing bouquet of digital services, Airtel Payments Bank launched DigiGold in partnership with SafeGold – the leading provider of digital gold.  

With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.

The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.  

Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”

Gaurav Mathur, MD, SafeGold, said, “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”

SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.

Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.

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