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Helo Kicks Off New Innings with ArMrsIndia MTV BoX Cricket League

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Helo is set to hit the pitch as it partners with ArMrsIndia MTV Box Cricket League (BCL) 2019, as their exclusive digital media partner.

The highly-anticipated indoor cricket event produced by Balaji Telefilms brings the who’s who of the Indian television industry under one roof, with six celebrity teams battling it out for the grand trophy.

With this partnership, Helo will be the ultimate online infotainment destination, during the MTV BCL Season 4 giving users their daily dose of entertainment. Helo is set to be the go-to platform providing fans all the latest exciting news and updates around BCL, along with the day-to-day activities of participating celebrity contestants.

If there’s one thing that brings all Indians together, it’s cricket. We’re thrilled to partner with BCL to bring the perfect blend of cricket and entertainment with celebrities who are widely followed by Indians across the globe. Our platform, available in 14 Indian languages, not only takes BCL into deep corners of the country but also to desis worldwide,” said ShyamangaBarooah, Head of Content Operations, Helo.

Ekta Kapoor, the content czarina of Indian Television and owner of MTV BCL said, “Today’s social media platforms are the most omnipresent form of media, in some places, it’s relaxed TV sets for content consumption! By collaborating with Helo, India’s biggest celebrities become more real, relatable and accessible to a wider audience.”

Adding his insights, Anand Mishra, Conceptualizer-BCL said, “Owing to the participation of around 150 celebrities in BCL, we feel that there’s scope of reaching a wider audience in different parts of the country. Our partnership with Helo marks the first time BCL has partnered with any social media platform. We are looking forward to bringing the show to more fans through a platform which connects stars, cricket and fans from grassroots to global Indians.”

Apart from the daily dose of entertainment, Helo users will also have access to exclusive behind-the-scenes videos of their favourite celebrities. BCL is India’s only multi-platform on-ground, TV, Digital, Social Celebrity Cricket League with 6 teams, 150+ television celebrities.

MTV BCL Season 4 started airing from 29th April from Monday to Friday, 8:00 pm to 10:00 pm on MTV.

For more updates, download Helo via iOS or Google Play and follow BCL’s official page.

 

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Airtel Adds Covid Support Resources on Its Airtel Thanks App

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Bharti Airtel (“Airtel”) has rolled out a range of Covid support initiatives for customers by leveraging its digital platforms.

Covid services on Airtel Thanks app

Airtel has integrated easily accessible bouquet of Covid support resources and related information in the Airtel Thanks app’s Explore section.  

  1. Covid SOS: Covid SOS aggregates verified and updated contacts for important supplies such as medicines, oxygen, plasma donors, ambulance, hospital beds (regular, O2, ICU), and testing centres. With a few clicks, the platform connects users to these service providers/resources and tries to ensure that users do not have to waste precious time to access this data. All the information available on Covid SOS is painstakingly verified by their teams. The platform is powered by Airtel IQ.            
  1. Cowin: Airtel Thanks users can also book a vaccination slot for themselves and their loved ones through the app. With the Cowin platform APIs integrated with Airtel Thanks app, information on nearest vaccination centres and available slots is updated on real time basis.

Users need to download the latest version of Airtel Thanks app (iOS, Android), go to the Explore section and click on the Covid support banners to access relevant resources.

Business can create FREE Helpline for employees with Airtel IQ   

Business of all sizes can set up FREE Covid Helpline for their employees within two minutes with Airtel IQ – a cloud communication platform. Airtel is giving 5000 minutes with each Helpline account so that businesses can stay connected with their employees and organize their efforts.

This feature is particularly useful for medium to small sized companies who can set up a secure helpline instantly without any in-house telco infrastructure.

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Access COVID-19 Resources on Indus App Bazaar

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Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.

Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.

Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”

Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.

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Now Invest in Gold with Airtel Thanks App

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As part of its growing bouquet of digital services, Airtel Payments Bank launched DigiGold in partnership with SafeGold – the leading provider of digital gold.  

With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.

The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.  

Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”

Gaurav Mathur, MD, SafeGold, said, “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”

SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.

Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.

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