happn announced it was developing a range of voice features in June. The idea is to give singles a new and increasingly immersive and sensory online dating experience. The new happn voice features will be gradually launched on the app starting today, first in France and Argentina, followed by the rest of the world.
The voice: the start of a Crush
Indian users highlighted that the voice of their Crush is an essential characteristic in online dating. According to a survey conducted by happn, 75% of respondents believe in voice’s importance while crushing on someone. The tone of voice also plays a considerable role: 45% of respondents found a confident tone attractive, and 42% liked a gentler tone of voice. The survey also brought insight into how voice affected a potential Crush, wherein 33% of users felt that it would help develop a stronger connection. 27% of users felt that Voice or Awaaz of their Crush helps them picture a person even if they haven’t met them. Additionally, 89% of Indian users believed that voice would bring a different emotion in online dating, thus leading to faster real-life connections.
“Dating keeps reinventing itself every day,” says Karima Ben Abdelmalek, CEO of happn. “We’re sure that the next major development will be to offer singles more emotions in their experience, enabling them to truly recreate the feeling of a real-life encounter. These voice features are another step in the process, and we are continuing to innovate in this direction.”
happn voice: 3 key features
In the coming months, singles will be able to gradually discover new features which will help them get to know their Crush in brand-new ways. They include:
The audio note: happners will be able to add an audio note up to 2 minutes long to their profile. The idea is to introduce other singles to a different side of their personality. They will be able to talk about a subject of their choosing or, for those with less inspiration, use one of the in-app suggestions such as “Explain your favourite scene in Friends,” or “Hum your favourite song.”
The audio call: just like video calls, audio calls enable happners to keep talking to their Crush directly via the in-app messaging service.
The audio feed: happn will offer a feed of profiles in which users will first be able to discover the voice of their potential Crush before seeing the rest of their profile (photos, bio, etc.). They will have the chance to fall for a resonance or an emotion and take advantage of the opportunity to get to know someone in a completely different way.
“These features will be naturally and intuitively integrated into the app,” says Julie Prieur, Chief Product Officer at happn. “We have designed them to be compatible with the profile features already available to users. We have also added lots of suggestions to guide them, and we are sure that singles will adopt these new audio features in no time.”
Paytm Users Can Now Access Their Documents Digitally via Digilocker
Paytm has announced that it has onboarded Digilocker to its Mini App Store. With this, Paytm users will be able to save and access their digital documents in a safe and secure manner.
DigiLocker is a secure cloud-based platform for storage, sharing and digital verification of documents & certificates, provided by MeitY (Ministry of Electronics and Information technology) under Digital India Corporation (DIC). Some of the most popular use cases for DigiLocker are accessing Driving License and Vehicle Registration Certificate, Aadhar Card, Mark Sheets among others. Users can also utilise Digilocker documents for self KYC and video KYC with telecom operators, online share trading platforms and other fintech platforms as required. DigiLocker documents are legally recognized on par with original documents, as per the Information Technology Act, 2000.
Users can access their DigiLocker within the Paytm app to retrieve, add, save/store and even receive verified electronic copies of documents from registered organizations directly into individual lockers eliminating the need to carry physical documents. Users who have booked COVID-19 Vaccines through Paytm can add their Vaccine Certificates with one click to Digilocker.
To view and access the documents users can go to the profile section under ‘Your Documents’ on the Paytm App. DigiLocker documents once added on Paytm can be accessed by users even when they are in low connectivity zones or offline.
The Mini App store was launched on Paytm app to make it a space for developers and businesses to launch their apps and leverage Paytm’s user base. Today, it houses several businesses who use Paytm’s reach to grow their user base, reach out to consumers, enable their existing users to access services easily and more. Through the Mini App Store on the Paytm app, users can book a cab, order food, book doctor’s appointments or order medicines, health supplements, purchase travel & entertainment tickets, and book slots for COVID vaccinations.
Paytm spokesperson said, “We are excited to bring the Digilocker functionality to the Paytm App. Millions of users who open the Paytm app for vaccine booking, travel, FASTag, insurance, KYC and many other use cases, will be elated to have the DigiLocker functionality which will enable convenience and easy access to important documents.”
MeitY spokesperson said, “DigiLocker’s aim, aligned with the Digital India mission, is to provide to all Indian citizens a digital platform for paperless services. Our partnership with Paytm Mini App, will extend DigiLocker’s services to Paytm’s users, who can access important documents like Aadhar, Driving License and more at one place, and exclude the need to carry all paper documents with them.”
Make Meditation Your Daily Habit with HeartinTune App
The Heartfulness Institute launches the HeartinTune app, a guided meditation app to support people in making meditation a daily habit. This unique meditation app encourages everyone to embark on an inner journey of self-growth that offers lasting transformation, and improved quality of life.
HeartInTune is available for anyone across the world to use and experience the benefits of meditation in your daily life. People can experience 15-minute, 30-minute, and 45-minute guided programs suited for beginners and serious meditators to cultivate the meditative habit. The free-to-use app requires no prior experience, people willing to try this can download the app for android and iOS. Register yourself to access all the features and you are all set to integrate meditation into your hectic routine.
HeartinTune app was launched by Heartfulness Guide Kamlesh Patel (Daaji), during the International Day of Peace event of Heartfulness along with notable peace messengers such as Jeremy Gilley, founder of Peace One Day, award-winning film director Shekhar Kapur, and actor Kabir Bedi. The app is designed to keep you motivated to achieve new goals and track progress regularly.
A recent study has shown that approximately 88% of Indians faced stress and 39% of working professionals are experiencing high levels of stress. HeartIn Tune’s silent meditation is the antidote and helps people to let go of stress and anxiety, increase focus, feel calm, sleep well, remove anger, explore consciousness, and much more. Heartfulness has culminated its 75 years strong legacy and research on the effectiveness of its practices; into this latest offering for beginners.
Speaking on the launch,Heartfulness Guide Kamlesh Patel (Daaji), said, “When the heart is in balance, everything else is also in balance. The Heartin Tune app will bring the wisdom and knowledge of heartfulness meditation onto your fingertips. With Heartfulness meditation, beginners can meditate for as little as 15 minutes and experience the transformation. When our collective minds and hearts are in-sync we can experience a change in our collective consciousness.”
Neetho, A Matchmaking App for Neetho Launched
Aisle has launched its vernacular dating app ‘Neetho’, for Telugu singles residing in and out of India. Neethowhich means ‘With You’ in Telugu, will offer personalised dating experience for Telugu singles.
Telugu pop culture and films have always encouraged love marriages and finding life partners independently but the singles of the region did not have a platform to explore their options. This gap that existed led to the launch of ‘Neetho’. Neetho does not have any geographical limitations and connects Telugus from all parts of the world. All features on ‘Neetho’ are tailored to the likes of Telugu singles including fun icebreakers which have Telugu pop culture references. On Neetho, users can also send audio Invites in addition to the text Invites to express their interest in other members.
The launch of Neetho is in line with Aisle’s vision of building customised regional dating and creating a native dating experience. Aisle’s portfolio of apps currently include high intent dating app Aisle and vernacular apps ‘Arike’, ‘Anbe’ and ‘Neetho’. Over the last two years, Aisle’s revenue has grown by 70%, while the revenue from newly launched vernacular apps is growing 30% month on month. With the launch of these apps, Aisle has taken the first steps towards building a vernacular dating landscape by offering users a customised app suited to a region’s culture and habit. The company aims to launch one more vernacular app besides the three existing ones, by the end of 2021.
Commenting on the launch, Able Joseph, Founder and CEO, Aisle said, “Arike & Anbe, the dating apps we launched for Malayalis and Tamilians respectively, exceeded our growth expectations. We are now certain about the need for region specific dating apps. With the launch of Neetho, we have taken the first step in customising the dating experience for Telugu singles who are looking for long-term relationships. As a market leader in high-intent dating, we want to continue to create new experiences that help users meet someone special.”
Aisle has been expanding its portfolio from region-to-region, in order to tap the segments where the proposition to build a high intent dating app exists. Recently, the company announced that it has crossed a 6.5 million user base on its portfolio of apps. During the pandemic, Aisle introduced an interact before matching feature called ‘Rooms’ and priority-based matchmaking feature ‘Concierge’. Early this year, Aisle closed its pre-Series A funding round, led by Anas Rahman, Founder & MD of Hurun India, and Vinod Jose, Founder of Konglo Ventures and other angel/existing investors.
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