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Chingari to Offer Indian Cultural Content on Its App in Partnership with OMTV

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Chingari has partnered with OMTV, a newly launched OTT channel and the brainchild Blackboard Films. This will cater to the rising demands of the niche audiences to connect with Indian cultural programmes. Chingari will be able to provide its users with the OMTV programmes through their app. These varied programmes offered range from mythology & culture to food & history.  

Chingari’s collaboration is an opportunity to further engage with their users’ shifting tastes. The competitive Indian digital platform scenario is pushing Chingari to think out-of-the-box. This tie-up is their venture to be both Indian & original. OMTV has been launched online with the concept to make available knowledge that is Indian in every possible manner. It plans to showcase the diverse & rooted Indian philosophy. Chingari plans to give the programmes their own platform to its users. The collaboration is seen a natural progress to the evolving thought process of both the Indian apps. 

For Mr Sumit Ghosh, Co-founder & CEO, Chingari App, this exclusive collaboration is another way for Chingari to give its astute users a wholesome experience. “Chingari’s reach amongst young users, in particular, is big. And the extension methods in promoting talent & entertainment makes it a popular option amongst the users & collaborative brands. We always look forward to offering quality in terms of content. This partnership with OMTV is keeping this in mind.” 

“At Chingari, we are always creative in terms of our unusual offerings that resonate with our users. The OMTV content perfectly matches our beliefs. The Indian connection here revolves around India’s cultural heritage. And it connects to our users who are modern yet want to connect to their roots. This alliance will be a refreshing change for Chingari, OMTV and our users,” remarks Mr Deepak Salvi, Co-founder & COO, Chingari App. 

Nitin Jai Shukla, Founder & Managing Director, OMTV app, said, “OMTV is a humble attempt to showcase the diversity & deep-rooted philosophy present in the traditions of our nation. With “GYAAN BHI, GARV BHI” as the platform’s philosophy, we intend to offer varied content, from knowledge to culture and heritage to historical and mythological shows. Our partnership with one of India’s fastest growing short format video platforms Chingari in the first month of our launch is indeed exciting. Chingari is popular not only amongst youth but also in regions where people are rooted in culture. With our offering of an insight into our nation’s culture, this collaboration promises to be a distinct step towards making a positive impact by piquing on people’s curiosity to know more about Indian culture.” 

OMTV plans to capture the extent of India’s Sanatan Dharma and inform about it through storytelling & programmes in fiction or non-fiction format. It is evolving itself to spread its roots & introduce Indians to their heritage. Blackboard films, the parent company, have worked as producer & co-producer on mega shows shown on premium OTT platform & GEC channels.  

The partnership with OMTV will be another feather in the cap of Chingari’s attempt to be a global app with an Indian touch. 

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Paytm Users Can Now Access Their Documents Digitally via Digilocker

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Paytm has announced that it has onboarded Digilocker to its Mini App Store. With this, Paytm users will be able to save and access their digital documents in a safe and secure manner.

DigiLocker is a secure cloud-based platform for storage, sharing and digital verification of documents & certificates, provided by MeitY (Ministry of Electronics and Information technology) under Digital India Corporation (DIC). Some of the most popular use cases for DigiLocker are accessing Driving License and Vehicle Registration Certificate, Aadhar Card, Mark Sheets among others. Users can also utilise Digilocker documents for self KYC and video KYC with telecom operators, online share trading platforms and other fintech platforms as required. DigiLocker documents are legally recognized on par with original documents, as per the Information Technology Act, 2000.

Users can access their DigiLocker within the Paytm app to retrieve, add, save/store and even receive verified electronic copies of documents from registered organizations directly into individual lockers eliminating the need to carry physical documents. Users who have booked COVID-19 Vaccines through Paytm can add their Vaccine Certificates with one click to Digilocker. 

To view and access the documents users can go to the profile section under ‘Your Documents’ on the Paytm App. DigiLocker documents once added on Paytm can be accessed by users even when they are in low connectivity zones or offline. 

The Mini App store was launched on Paytm app to make it a space for developers and businesses to launch their apps and leverage Paytm’s user base. Today, it houses several businesses who use Paytm’s reach to grow their user base, reach out to consumers, enable their existing users to access services easily and more. Through the Mini App Store on the Paytm app, users can book a cab, order food, book doctor’s appointments or order medicines, health supplements, purchase travel & entertainment tickets, and book slots for COVID vaccinations.

Paytm spokesperson said, “We are excited to bring the Digilocker functionality to the Paytm App. Millions of users who open the Paytm app for vaccine booking, travel, FASTag, insurance, KYC and many other use cases, will be elated to have the DigiLocker functionality which will enable convenience and easy access to important documents.” 

MeitY spokesperson said, “DigiLocker’s aim, aligned with the Digital India mission, is to provide to all Indian citizens a digital platform for paperless services. Our partnership with Paytm Mini App, will extend DigiLocker’s services to Paytm’s users, who can access important documents like Aadhar, Driving License and more at one place, and exclude the need to carry all paper documents with them.”

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Make Meditation Your Daily Habit with HeartinTune App

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The Heartfulness Institute launches the HeartinTune app, a guided meditation app to support people in making meditation a daily habit. This unique meditation app encourages everyone to embark on an inner journey of self-growth that offers lasting transformation, and improved quality of life.

HeartInTune is available for anyone across the world to use and experience the benefits of meditation in your daily life. People can experience 15-minute, 30-minute, and 45-minute guided programs suited for beginners and serious meditators to cultivate the meditative habit. The free-to-use app requires no prior experience, people willing to try this can download the app for android and iOS. Register yourself to access all the features and you are all set to integrate meditation into your hectic routine.

HeartinTune app was launched by Heartfulness Guide Kamlesh Patel (Daaji), during the International Day of Peace event of Heartfulness along with notable peace messengers such as Jeremy Gilley, founder of Peace One Day, award-winning film director Shekhar Kapur, and actor Kabir Bedi. The app is designed to keep you motivated to achieve new goals and track progress regularly.

A recent study has shown that approximately 88% of Indians faced stress and 39% of working professionals are experiencing high levels of stress. HeartIn Tune’s silent meditation is the antidote and helps people to let go of stress and anxiety, increase focus, feel calm, sleep well, remove anger, explore consciousness, and much more. Heartfulness has culminated its 75 years strong legacy and research on the effectiveness of its practices; into this latest offering for beginners. 

Speaking on the launch,Heartfulness Guide Kamlesh Patel (Daaji), said, “When the heart is in balance, everything else is also in balance. The Heartin Tune app will bring the wisdom and knowledge of heartfulness meditation onto your fingertips. With Heartfulness meditation, beginners can meditate for as little as 15 minutes and experience the transformation. When our collective minds and hearts are in-sync we can experience a change in our collective consciousness.”

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happn Dating App Adds New Exciting Voice Features

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happn announced it was developing a range of voice features in June. The idea is to give singles a new and increasingly immersive and sensory online dating experience. The new happn voice features will be gradually launched on the app starting today, first in France and Argentina, followed by the rest of the world.

The voice: the start of a Crush 

Indian users highlighted that the voice of their Crush is an essential characteristic in online dating. According to a survey conducted by happn, 75% of respondents believe in voice’s importance while crushing on someone.  The tone of voice also plays a considerable role: 45% of respondents found a confident tone attractive, and 42% liked a gentler tone of voice. The survey also brought insight into how voice affected a potential Crush, wherein 33% of users felt that it would help develop a stronger connection. 27% of users felt that Voice or Awaaz of their Crush helps them picture a person even if they haven’t met them. Additionally, 89% of Indian users believed that voice would bring a different emotion in online dating, thus leading to faster real-life connections.

“Dating keeps reinventing itself every day,” says Karima Ben Abdelmalek, CEO of happn. “We’re sure that the next major development will be to offer singles more emotions in their experience, enabling them to truly recreate the feeling of a real-life encounter. These voice features are another step in the process, and we are continuing to innovate in this direction.”

happn voice: 3 key features

In the coming months, singles will be able to gradually discover new features which will help them get to know their Crush in brand-new ways. They include: 

The audio note: happners will be able to add an audio note up to 2 minutes long to their profile. The idea is to introduce other singles to a different side of their personality. They will be able to talk about a subject of their choosing or, for those with less inspiration, use one of the in-app suggestions such as “Explain your favourite scene in Friends,” or “Hum your favourite song.” 

The audio call: just like video calls, audio calls enable happners to keep talking to their Crush directly via the in-app messaging service.

The audio feed: happn will offer a feed of profiles in which users will first be able to discover the voice of their potential Crush before seeing the rest of their profile (photos, bio, etc.). They will have the chance to fall for a resonance or an emotion and take advantage of the opportunity to get to know someone in a completely different way.

“These features will be naturally and intuitively integrated into the app,” says Julie Prieur, Chief Product Officer at happn. “We have designed them to be compatible with the profile features already available to users. We have also added lots of suggestions to guide them, and we are sure that singles will adopt these new audio features in no time.” 

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