Following the massive success of its OTT music streaming app Wynk Music, Bharti Airtel (“Airtel”) announced the launch of its new music streaming app – Wynk Tube. With this Airtel has further expanded its fast-growing content portfolio, especially keeping in mind the needs of the next 200 million smartphone users.
The app, which has been built for India by Airtel’s in-house teams, aims to simplify the digital entertainment experience for hundreds of millions of smartphones users, particularly in Tier 2 and 3 towns and villages. Smartphone customers in these markets have a strong affinity for streaming videos of their favourite music tracks and want the convenience of being able to listen and watch their favourite tracks. There is also a need for vernacular interface that makes the user experience much more personalized and lowers the barrier to smartphone usage. Airtel has used a combination of smart, simple and intuitive interface backed by a powerful machine learning algorithm to power recommendations and personalize the app.
Wynk Tube, which is an extension of Wynk Music, allows users to stream audio and video of popular tracks within the same interface. Users can instantly switch between audio and video mode of their favourite tracks with a single touch. The app is currently available for Android smartphones.
Wynk Tube has been built as an extremely light app (only 5MB) that will operate seamlessly on even basic smartphones, including Android Go variants. The app will be available to users in 12 Indian regional languages (including Kannada, Marathi, Telugu, Tamil, Bhojpuri) besides English and Hindi and enables a highly personalized experience. Wynk Tube also features deep voice enabled search to help users discover their favourite music.
Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “Wynk Tube has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions smartphone users in non-metros and small towns. An integrated audio-video music experience delivered in a simple yet intuitive vernacular interface makes Wynk Tube a unique and powerful proposition. Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users. Regional content and personalization through AI, big data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator.”
Wynk Tube is launching with a collection of over 40 lakh songs and related videos.
Some other exciting features of Wynk Tube
- Zero subscription charge for Airtel users with unlimited streaming and downloads.
- Auto pulls all MP3 music files already on the smartphone and uses as part of playlists.
- One touch play — Welcome playlists for new users , Weekly playlists are refreshed for each user based on his or her listening history
The Wynk Music journey:
- Sept 2014: Launched in India; crosses 1 lakh downloads in 4 days
- Feb 2015: Crosses 5 million app downloads
- June 2015: Launches Data Save Mode
- Nov 2015: Crosses 12 million installs
- Jan 2016: Introduces MP3 Player Function- Plays Local MP3 files
- Mar 2017: Crosses 50 million installs
- Jan 2018: Crosses 75 million installs
- Dec 2018: Voted India’s most entertaining app on Playstore
- Jan 2019: Crosses 100 million installs
- Apr 2019: Launches Wynk Tube
Airtel Adds Covid Support Resources on Its Airtel Thanks App
Bharti Airtel (“Airtel”) has rolled out a range of Covid support initiatives for customers by leveraging its digital platforms.
Covid services on Airtel Thanks app
Airtel has integrated easily accessible bouquet of Covid support resources and related information in the Airtel Thanks app’s Explore section.
- Covid SOS: Covid SOS aggregates verified and updated contacts for important supplies such as medicines, oxygen, plasma donors, ambulance, hospital beds (regular, O2, ICU), and testing centres. With a few clicks, the platform connects users to these service providers/resources and tries to ensure that users do not have to waste precious time to access this data. All the information available on Covid SOS is painstakingly verified by their teams. The platform is powered by Airtel IQ.
- Cowin: Airtel Thanks users can also book a vaccination slot for themselves and their loved ones through the app. With the Cowin platform APIs integrated with Airtel Thanks app, information on nearest vaccination centres and available slots is updated on real time basis.
Users need to download the latest version of Airtel Thanks app (iOS, Android), go to the Explore section and click on the Covid support banners to access relevant resources.
Business can create FREE Helpline for employees with Airtel IQ
Business of all sizes can set up FREE Covid Helpline for their employees within two minutes with Airtel IQ – a cloud communication platform. Airtel is giving 5000 minutes with each Helpline account so that businesses can stay connected with their employees and organize their efforts.
This feature is particularly useful for medium to small sized companies who can set up a secure helpline instantly without any in-house telco infrastructure.
Access COVID-19 Resources on Indus App Bazaar
Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.
Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.
Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”
Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.
Now Invest in Gold with Airtel Thanks App
As part of its growing bouquet of digital services, Airtel Payments Bank launched DigiGold in partnership with SafeGold – the leading provider of digital gold.
With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.
The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.
Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”
Gaurav Mathur, MD, SafeGold, said, “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”
SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.
Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.
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