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7-Eleven CLiQQs with CleverTap To Drive Effective Customer Engagement for its Digital Payments App

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CleverTap announced that 7-Eleven Philippines has chosen its platform to drive user engagement and retention for CLiQQ, their digital payments app.

CLiQQ is the official 7-Eleven Philippines mobile app for WiFi, Rewards, and Payments. With its CLiQQ WiFi capabilities, 7-Eleven customers get easy access to the internet using the points they’ve earned while purchasing at any of their stores across the Philippines.

“The app business is very important to us at 7-Eleven as it helps establish a direct digital connection with the customers,” said Jason Jan Ngo, Head of Information Technology Division at Philippine Seven Corporation. Jan Ngo further added, “We’re looking at the app as a one-stop solution; where our customers earn points when they make purchases at the store and pay via our 7/11 app while making it convenient to pay their bills, load e-money, transfer funds and more. We’ve seen our user base grow substantially in the past year. With CleverTap, we are excited to be able to build real-time engagement with customers across channels – 7-Eleven apps, as well as in-store POS, kiosks, and website.”

“We are proud to be associated with 7-Eleven Philippines who are synonymous with digital transformation. We see a tremendous opportunity in the South East Asian Market and are committed to help brands retain their users for life. Our aim is to provide 7-Eleven with a single source of truth by unifying data from multiple sources and helping them build long-term customer relationships at scale.” said Anand Jain, Co-founder of CleverTap. He further added, “The CLiQQ business is uniquely positioned since it has a strong brand value that stems from the 7-Eleven conglomerate. While it’s no surprise that it has been one of the most downloaded apps in the region in recent times, it has contributed significantly to the growth of 7-Eleven’s consumer base. With CleverTap, they will be able to optimize the entire customer lifecycle – from onboarding to retention and maximize customer lifetime value – leading to brand loyalty and increased market penetration.”

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Airtel Adds Covid Support Resources on Its Airtel Thanks App

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Bharti Airtel (“Airtel”) has rolled out a range of Covid support initiatives for customers by leveraging its digital platforms.

Covid services on Airtel Thanks app

Airtel has integrated easily accessible bouquet of Covid support resources and related information in the Airtel Thanks app’s Explore section.  

  1. Covid SOS: Covid SOS aggregates verified and updated contacts for important supplies such as medicines, oxygen, plasma donors, ambulance, hospital beds (regular, O2, ICU), and testing centres. With a few clicks, the platform connects users to these service providers/resources and tries to ensure that users do not have to waste precious time to access this data. All the information available on Covid SOS is painstakingly verified by their teams. The platform is powered by Airtel IQ.            
  1. Cowin: Airtel Thanks users can also book a vaccination slot for themselves and their loved ones through the app. With the Cowin platform APIs integrated with Airtel Thanks app, information on nearest vaccination centres and available slots is updated on real time basis.

Users need to download the latest version of Airtel Thanks app (iOS, Android), go to the Explore section and click on the Covid support banners to access relevant resources.

Business can create FREE Helpline for employees with Airtel IQ   

Business of all sizes can set up FREE Covid Helpline for their employees within two minutes with Airtel IQ – a cloud communication platform. Airtel is giving 5000 minutes with each Helpline account so that businesses can stay connected with their employees and organize their efforts.

This feature is particularly useful for medium to small sized companies who can set up a secure helpline instantly without any in-house telco infrastructure.

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Access COVID-19 Resources on Indus App Bazaar

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Indus App Bazaar has curated a special category of featured apps under ‘COVID-19 Resources’ to equip people with the right information around solutions to tackle the ongoing pandemic. The category includes apps like 1 mg, Practo, BigBasket, Country Delight, Bajaj Finserv Health, and Paytm, to name a few.

Amid this global upheaval, people constantly lookout for solutions around health, finance, and essentials – the three key elements for sustenance. These are trying times for everyone, and Indus App Bazaar believes that humanity can serve as one of the greatest tools to weather this crisis. The availability of curated apps underlines the brand’s commitment to supporting people and helping them sail through the black swan event using the power of apps.

Speaking about the Covid-19 curation, Suniva Rawat, AVP, Marketing, Indus App Bazaar said, “India is grappling with COVID-19 and we wanted to make the discovery of use apps extremely easy. This curation has been done with the needs of Indians who are staying at home. This is especially useful for Indians who require assistance to go digital.”

Designed to help users discover new and trending apps in their preferred language, Indus App Bazaar houses over 400,000 apps in English as well as 12 Indian languages, including Hindi, Marathi, Gujrati, Tamil, and Bengali. Driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives, this app store aims to address the needs of Indian consumers using local and linguistic content.

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Now Invest in Gold with Airtel Thanks App

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As part of its growing bouquet of digital services, Airtel Payments Bank launched DigiGold in partnership with SafeGold – the leading provider of digital gold.  

With DigiGold, Airtel Payments Bank’s savings account customers can invest in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with Airtel Payments Bank.

The gold purchased by customers is stored securely by SafeGold at no additional cost and can be sold through Airtel Thanks app at any time in a matter of few clicks. There is no minimum investment value requirement and customers can start with as low as one rupee.  

Ganesh Ananthanarayanan, Chief Operating Officer, Airtel Payments Bank, said, “DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly.”

Gaurav Mathur, MD, SafeGold, said, “Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally. Gold has seen a resurgence over the past year as the savings instrument of choice, and we are proud to have partnered with Airtel Payments Bank to offer customers range of digital gold related products in the manner and value of their choice.”

SafeGold, the leading provider of digital gold, offers customers 24K gold ascribing to international quality standards. It combines the convenience and speed of the internet with the safety of a SEBI registered Trustee, and more security than traditional gold purchases.

Airtel Payments Bank recently increased its savings deposit limit to Rs 2 lakhs in line with RBI guidelines. It now offers an increased interest rate of 6% on deposits between Rs 1 – 2 lakhs.

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