The Daiwa festive Sale has already gone live across India's Offline Channel, including 1000+ Touchpoints across 250+ Cities. Furthermore, all the Daiwa TVs (32" and above) shall come with a 1+1 Year Free* Extended warranty on Panel. The consumers can avail of the offer by registering their product on My Daiwa App or Booking Installation through Daiwa Customer Care. Along with the above offers, there are multiple discounts and offers available across the retail outlets.

Commenting on the announcement of Daiwa-li Smart Utsav Sale, Mr. Arjun Bajaj – CEO and Founder, Daiwa TV, said, "The festive period is when most of the consumers are looking forward to upgrading their homes. The Daiwa-li Smart Utsav is a perfect opportunity, for the consumers, with several options and benefits at every price point. This year we have curated many exciting/ useful offers for our TV's, enhancing the shopping experience of the customers. As a part of the festive offerings, we are also launching a new range of washing machines and new models of Smart TVs this month" 

To build the buzz on the new launches and offers, Daiwa will undertake a multi-media advertising campaign and below-the-line marketing activities during Diwali.