BOULT announced a long-term strategic partnership with Cashify, India’s largest re-commerce platform to sell, buy, and repair preowned, smartphones, laptops, smartwatches & other devices. This collaboration aims to bring Boult’s cutting-edge audio products to an even wider customer base through Cashify’s extensive retail network of over 200 stores across India.
The partnership is designed to strengthen Boult's retail footprint and offer easier access to high-quality audio products for customers nationwide. With Cashify’s strong presence in the retail market, Boult sees a unique opportunity to connect with a larger audience, expanding its reach across India.
“We are thrilled to work with Cashify to bring our products to more customers across India. This collaboration reflects our commitment to expanding our reach and making our innovative audio products accessible to audio enthusiasts everywhere,” said Varun Gupta, Co-founder of Boult. “By leveraging Cashify’s vast retail presence, we are excited to provide customers with more touchpoints to experience and purchase our products.”
Sibgathulla Zeeshan, Business Head (Retail) at Cashify, shared, “We see tremendous potential in this partnership, as Boult’s products align perfectly with our mission to provide customers with high-quality, innovative tech solutions. Together, we look forward to building a strong, positive relationship that benefits both brands while enhancing the overall customer experience.”
As part of the collaboration, Boult’s range of products, including True Wireless Stereo (TWS) earphones, smart wearables, and neckbands, will be available in all 200+ Cashify stores across India. This significant expansion will increase visibility and accessibility, allowing more customers to explore Boult’s popular product range.
The partnership also paves the way for Boult to maintain continuous growth in tandem with Cashify’s expansion. As Cashify opens new stores, Boult’s products will be featured in these locations as well, ensuring that Boult’s presence keeps pace with the growing retail network.
Boult’s products have become popular for their performance, affordability, and innovative designs, and this partnership with Cashify is set to further elevate their visibility. The companies are exploring additional opportunities to showcase a broader range of Boult’s products in Cashify’s stores, including the potential for demo units, allowing customers to experience the full spectrum of Boult’s audio solutions.
This collaboration is poised to significantly enhance both brands' retail presence and customer engagement, ultimately benefiting audio enthusiasts across India.