boltt has teamed up with Bollywood actor Ayushmann Khurrana as its brand ambassador, marking the brand’s next move to build a distinctive voice in India’s smartphone market. The association comes as boltt prepares to introduce its first smartphones, the Ace 5G and Evo, exclusively on Flipkart.
Bringing together Ayushmann’s contemporary, relatable persona with boltt’s fresh approach to smartphones, the association reflects the brand’s focus on creating a strong consumer connection from the outset. With his versatility and ability to connect with audiences across demographics, Ayushmann brings a distinctive personality to boltt as the brand introduces its smartphone proposition to consumers across the country.
Known for his individuality and contemporary appeal, Ayushmann aligns with boltt’s approach to creating smartphone experiences that are relevant to the way consumers live, work, create and connect today. His association with the brand comes at a key moment as boltt establishes its identity in the smartphone category.
The association comes at an important point for boltt as the brand prepares to bring its smartphone proposition to consumers with the Ace 5G and Evo, its first smartphones in India. Designed around the evolving needs of modern Indian consumers, both smartphones bring together performance, design and relevant everyday features, including a 6,000mAh battery, while reflecting boltt’s focus on delivering dependable and accessible smartphone experiences.
Speaking on the association, Arnav Kishore, Founder & CEO, boltt, said, “Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.”
Commenting on the association, Ayushmann Khurrana said, “What stood out to me about boltt is the way the brand is approaching the smartphone category with a clear understanding of what consumers need in their day-to-day lives. It has a contemporary outlook while keeping the experience relevant and accessible. I’m excited to be part of boltt as it introduces its approach to smartphones to consumers across India.”
The association will see Ayushmann Khurrana join boltt across its upcoming brand and product initiatives, marking the beginning of a long-term association as the brand builds its presence in the smartphone category.