ASUS announced Raghav Juyal as the brand ambassador for ASUS in India, marking a strategic step towards strengthening its connection with a new generation of consumers. Through the partnership, Raghav will feature across ASUS’ brand and marketing initiatives, bringing his distinctive personality, energetic style and strong connection with younger audiences to the brand.
To kickoff the partnership, Raghav Juyal spotlights the ASUS Accessories portfolio and the brand’s Free Doorstep Replacement service, bringing greater visibility to the growing range of workspace and gaming accessories while highlighting a more convenient and worry-free ownership experience for consumers.
The campaign brings to life “ASUS Accessories” proposition, showcasing accessories designed to complement everyday work, entertainment, creativity and gaming experiences. A key focus of the campaign is ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty. Under the service, consumers can avail themselves of completely free doorstep pick-up and replace/return for eligible ASUS accessories that meet the applicable warranty and service criteria. The service is intended to simplify the replacement experience, particularly for consumers who may not be located close to an ASUS service centre.
The service covers eligible ASUS accessories across categories including wireless and Bluetooth mice, Marshmallow wireless keyboards, backpacks, adapters and GaN chargers, docks and dongles, with eligibility determined by product type, warranty status, serial number verification and serviceable pin code.
Commenting on the association, “Paramjeet Singh, Product and Marketing Head Consumer PC & Gaming, Systems Group at ASUS India”, said," Raghav Juyal brings a distinctive energy and relatability that strongly resonates with today’s consumers, making him a natural fit for ASUS India. Through this partnership, we aim to build a stronger connection with a new generation while bringing our brand story to life in a more engaging and relatable way. To kick off this association, our first campaign focuses on ASUS Accessories and the Free Doorstep Replacement Service, highlighting not just the breadth of our portfolio but also the experience we want consumers to have after purchase. Our aim is to make technology ownership simpler, more convenient, and worry-free for our consumers."
Excited about the collaboration, Raghav Juyal said,” I’m excited to partner with ASUS as the brand ambassador in India. ASUS is a brand that has a strong presence across the way we work, create, entertain and play, so I’m looking forward to bringing that story to life in my own way. It’s especially exciting to start with our partnership with a campaign around ASUS Accessories, because these are products that are such a natural part of our everyday lives — whether it’s a mouse, keyboard, backpack or charger. What I really like about the campaign is that ASUS is not just talking about the products, but also about making the ownership experience easier. The Free Doorstep Replacement Service is a great example of that, because getting a replacement without having to visit a service centre makes the whole experience much simple”
The campaign reel is released on October 12, 2026, across ASUS India’s and Raghav Juyal’s social media platforms. ASUS Accessories are available for purchase on the ASUS E-shop, ASUS Exclusive Stores and multi-brand retail outlets, starting at INR 650.