Xiaomi 17 Series announced the start of the Early Bird sale for the Xiaomi 17 and Xiaomi 17 Ultra, its latest flagship smartphones co-engineered with Leica. Customers can take advantage of exclusive launch offers and limited-time benefits between March 13 and March 17, 2026.
Designed to deliver a complete flagship experience without compromise, the Xiaomi 17 Series combines powerful performance, advanced Leica imaging, and long-lasting battery life in refined designs built for modern lifestyles. The series introduces breakthrough innovations including LOFIC sensor technology on the Xiaomi 17 Ultra, enabling exceptional dynamic range and image clarity across lighting conditions.
The Xiaomi 17 offers a flagship experience in a compact form factor, featuring a 16cm display, Snapdragon 8 Elite Gen 5 processor, a 6330mAh battery, and a triple 50MP Leica camera system designed to capture everyday moments with professional quality.
The Xiaomi 17 Ultra pushes the boundaries of smartphone photography with Xiaomi’s first 1-inch LOFIC main camera sensor and a 200MP Leica telephoto system with continuous optical zoom, enabling greater creative flexibility and cinematic imaging performance.
Early Bird Offers
During the Early Bird period from March 13 to March 17, customers purchasing the Xiaomi 17 Ultra will receive the Xiaomi 17 Ultra Photography Kit Pro worth ₹19,999 at no additional cost*.
The Xiaomi 17 will be available starting at ₹89,999, with a special ‘Never Run Out’ launch offer, where the 512GB variant will be available at the price of the 256GB variant. Early buyers will also receive a Free Phone Damage Protection Plan worth ₹9,999.
The Xiaomi 17 Ultra will be available starting at an effective price of ₹1,29,999, including up to ₹10,000 instant discount on SBI Credit Cards and Credit Card EMI, or ₹14,444 per month for 9 months.
Customers purchasing the Xiaomi 17 Series will also unlock premium partner benefits including 4 months of Spotify Premium, 3 months of Google AI Pro, 3 months of YouTube Premium, and Jio benefits worth ₹31,500.
The Xiaomi 17 Series will go on open sale starting March 18, 2026, across Amazon.in, mi.com, and Xiaomi retail stores.