POVA announced the launch of the POVA 8 Pro 5G in India. Built for users tired of devices that blend into the background, the phone takes the 'Delete Normal' mindset to its next evolution-engineered to make the room notice.

Blending a cool aesthetic with the signature POVA Triangle camera layout, the rear panel features the Alive Matrix Display - a dot-matrix screen built for utility over ornament. It gives you instant updates on battery status, timers and notifications, alongside a smart caller ID that flags suspected spam before you pick up. When set face-down, it smoothly transitions into a desk clock.

Speaking on the launch, Mr. Arijeet Talapatra, CEO, TECNO Mobile India, said: "If we’re being honest, smartphones have gotten boring - we're all carrying around the exact same glass slabs year after year. We built the POVA 8 Pro because we felt users deserved more than another safe, incremental upgrade. 

It brings a bold design that turns heads, paired with practical AI features that genuinely make everyday tasks easier. We didn't want to make another 'good enough' device; we built something that gives people a reason to be excited about their phone again."

Screen that’s easy on the eyes

Whether you're under harsh afternoon sun or reading in the dark, this 1.5K 144Hz AMOLED panel is built for easy viewing. Combining crisp outdoor visibility with eye-friendly dimming at night, it brings high-end display quality straight to your everyday screen.

Let camera do the work

Powered by a 50MP Sony LYTIA 700C OIS sensor, this setup captures balanced, steady shots in high contrast or low light. You get an 8MP ultra-wide lens for bigger scenes, plus 4K recording across both front and rear cameras. Clever software takes care of the tricky edits: auto-framing subjects with AI Auto Zoom, layering depth with 3D Photo and tracking movement with Motion Trail.

AI that remembers the call so you don't have to

Built for business owners, sales leaders, and professionals fielding 100+ calls a day, India’s first AI assistant in this segment (Source, Techarc July 2026) records, transcribes, and summarizes regular or WhatsApp calls in English, Hindi, Bengali or Marathi. It automatically turns conversations into actionable to-dos, organizes shared documents, and prioritizes contacts by intent and payment status - eliminating post-call note scrambling without third-party apps.  

Pricing and Availability

The POVA 8 Pro 5G goes on sale from August 21, 2026 on Flipkart and at retail outlets nationwide, starting at Rs. 49,999, with No Cost EMI up to 18 months, EMIs starting at Rs. 2,777/month, and a Rs. 3,000 instant cashback on Credit Card, Debit Card and UPI transactions, bringing the effective price down to Rs. 46,999.

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