Ahead of the auspicious occasion of Dhanteras, Amazon.in announced its 'Dhanteras Store' which brings a wide selection of specially curated products ranging from gold and silver coins, festive jewelry, electronics, pooja items, home décor, large appliances, smartphones, accessories, Amazon Devices, digital gold and much more. 

Amazon.in 'Dhanteras Store' offers millions of products to suit the unique needs of everyone from the comfort of their homes as they plan for the upcoming festivities. Customers can choose from a host of leading brands such as Malabar Gold and Diamonds, Candere by Kalyan Jewellers, Hershey's Fashion dream, BIBA, Manyavar, Maybelline, Sony, One Plus, Prestige, Ferrero Rocher, Happilo among others. 

Apart from brands, the 'Dhanteras Store' will also offer the largest selection of products from thousands of emerging small and medium businesses at great value & convenience. From festive décor products for home to gorgeous ethnic wear, from small Indian businesses, customers can explore the finest of festive selection that sellers across India are offering.

Additionally, to celebrate the auspicious occasion of Dhanteras, Amazon Pay will offer cashback on digital gold to all its customers from Oct 20th – Nov 2nd. All Prime members can avail 5% cashback, while non-Prime members can reap 3% cashback on their digital gold purchases on Amazon.in (A.in App only). As an ideal gift this festive season, customers can also send Gold vouchers instantly to their loved ones and get up to 5% off from favorite brands like Jos Alukkas, Joy Alukkas, PCJ, Kalyan Jewellers and more. They can also send Gift Cards worth Rs.2,000 or more from the safety and convenience of their homes and get up to Rs.200 back.

Customers can also use their voice to access the 'Dhanteras Store' using Alexa on the Amazon's shopping app (Android only). Users can tap the mic icon on the app and say – "Alexa, go to Dhanteras Store" and land directly on the store. 

Here are some top picks customers can choose from Amazon.in's 'Dhanteras Store'. All offers & deals are from participating sellers. 

Get hands on experience on the latest gadgets and gaming essentials

• boAt 100 Wireless Bluetooth in Ear Earphone with Mic – Enjoy the instant wireless connectivity with Bluetooth v5.0 and that too with the provision of being connected to two devices simultaneously via Dual Pairing on 100 Wireless along with premium HD quality. Get this on Amazon.in for INR 1,199

• Mi Smart Band 5 – Single matrix to track your all fitness related activities. Tracks 11 professional sports mode (including Yoga and Rope skipping). Run on the go with Automatic activity detection (Running and Walking). Get this smart band for INR 1,999.

• Helix Timex Metalfit SPO2 smartwatch – Metalfit, which is a quality product from the TIMEX group, comes with a sleek and stylish full metal body and ultra-light weight. It has a full capacitive touch display with tap to wake feature for easy access. You can get this for INR 2,399.

• Tribit StormBox Wireless Bluetooth Speakers – Are you a fan of booming bass? The exclusive XBass technology generates bass that'll fill the room and send shivers down your spine. Just press the XBass button to kick things up a notch. Get this on Amazon.in for INR 4,362

• DualSense wireless controller – (PlayStation5) – Discover a deeper, highly immersive gaming experience that brings the action to life in the palms of your hands. (Compatible Hardware – PlayStation5 console). Get this on Amazon.in for PlayStation for INR 5,390.

• Sony PS5 Marvel's Spiderman Miles Morales (PS5) – Experience the rise of Miles Morales as the new hero masters incredible, explosive new powers to become his own Spider-Man. Get this on Amazon.in for INR 2,618.

Great deals on the latest Smartphones

• Redmi Note 10 Pro Max –   ‎Dual Stereo Speakers for immersive audio experience, The display is protected by Corning Gorilla Glass 5, 3.5mm Jack, IR Blaster, Dedicated Micro SD Slot, Z-Axis Linear Vibration Motor, IP 52 Certified, Flagship 108MP Main Camera 8MP Ultrawide-FOV 118 degrees 5MP Macro Sensor 2MP Depth Sensor Slow Motion Support. You can get this for INR 18,999

• Redmi 9A – Comes with 13MP rear camera with AI portrait, AI scene recognition, 16.58 centimeters (6.53 inch) HD+ multi-touch capacitive touchscreen with 1600 x 720 pixels resolution, 268 ppi pixel density and 20:9 aspect ratio. Buy this smartphone for INR 6,799

• OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage) – Get home this smartphone with a sleek design, mighty camera and mighty fast charging. It has a 6.43-inch, 90Hz Fluid AMOLED display, Sony IMX 766 50MP+8MP+2MP AI Triple Camera with 4K@30FPS and supports dual 5G SIM Cards among other features. Get this on Amazon.in for INR 29,999.

Upgrade your home for festivities

• Sony Bravia 139 cm (55 inches) 4K Ultra HD Smart LED Google TV with Alexa Compatibility – Enjoy entertainment the smarter way with Sony Bravia that offers 4K Ultra HD resolution, great connectivity, immersive sound experience, smart tv features and host of benefits on purchase like warranty, installation assistance etc. It is available on Amazon.in for INR 77, 990. 

• OnePlus 80 cm (32 inches) Y Series HD Ready LED Smart Android TV 32Y1 (Black) (2020 Model) – This TV comes with HD Ready (1366×768), 2 HDMI ports to connect set top box, Blu Ray players, gaming console, Dolby Audio, and smart TV features. In addition to this, it comes with warranty benefits and much more. Get this on Amazon.in for INR 15,999.