This assembly elections, Radio City, India's leading radio network along with the Election Commission culminated '#MATKar 2.0', a voting awareness initiative in Delhi with a Harley Davidson Motorcycle Rally on 2nd February 2020. The motorcycle rally was flagged off by Dr. Ranbir Singh (IAS), the Chief Electoral Officer. The rally with over 120 motorcyclists and Delhiites kick-started started from India Gate and ended at Inner Circle in Connaught Place.
The campaign, #MATKar "Kyoki Tera Matdaan Badhayega Dilli Ki Shaan", kickstarted on 22nd Jan, led by Radio City's RJs Aadi and Manav on their show Radio Ke Aadi Manav, that airs Monday to Friday 5:00 pm till 9:00 pm encouraged listeners to push voters' turnout. Through the 2 week long campaign RJs broadcasted live shows & rallies from the streets of Delhi. Radio City team along with the election commission generated maximum buzz about voting digitally as well as conducting mock elections with a dummy EVM.
Through this initiative, Radio City aims to change the mindset of the people and motivate them to utilise their electoral rights. Along with the Election Commissioner's office, Radio City persuaded voters to bring along their relatives, friends, and colleagues to exercise their right to vote. With MATKar, Radio City successfully utilises the power of radio to ensure maximum voter turnout at the Delhi elections.