SnapUp has announced the launch of its latest Bluetooth speaker, Groove Blast, as it sharpens its focus on India’s rapidly expanding affordable audio segment driven by rising demand across Tier 2, 3 and 4 markets.
With increasing digital consumption and on-the-go entertainment becoming mainstream beyond metro cities, the company is positioning Groove Blast as a high-impact, feature-rich offering that combines performance, design and accessibility, aligned with its broader strategy of democratising smart technology for ‘Real Bharat’.
The Groove Blast has been engineered to deliver powerful sound in a compact, lifestyle-driven form factor. It features a premium Electric Black finish with acrylic glass detailing and dynamic RGB lighting, reflecting a shift in consumer preference towards products that combine functionality with visual appeal.
At the core of the device is a 14W output system supported by a 66mm driver, delivering deep bass and room-filling audio tuned for Indian music consumption patterns, where high-energy sound and bass-forward profiles dominate.
The speaker offers up to 10 hours of playtime on a single charge, along with hands-free calling support, making it suitable for both entertainment and everyday utility use cases.
In a market where versatility is increasingly critical, Groove Blast integrates Bluetooth 5.3 connectivity, along with multiple playback options including TF card, USB and FM radio, addressing diverse usage scenarios across urban and non-metro markets.
The inclusion of TWS pairing further enables users to connect two devices for an enhanced stereo experience, positioning the product competitively within the affordable speaker segment.
Commenting on the launch, Mr. Varin Agarwal - Chief Snapper, SnapUp, said “India’s audio market is undergoing a structural shift, with demand accelerating beyond metros as consumers seek products that deliver both performance and lifestyle value. The next phase of growth will be defined by brands that understand Bharat’s aspirations, where affordability, design and functionality converge. With Groove Blast, we are not just launching a speaker, we are building for this emerging consumption wave by delivering a product that offers high-impact sound, versatility and accessibility at scale.”
The company’s broader portfolio spans audio products, wearables, power solutions and home appliances, supported by a growing retail presence and local manufacturing capabilities under its ‘Make in India’ approach.