Samsung India has announced an exciting new campaign titled “Big Celebration, Bigger Screen, Biggest Emotions” to promote its latest large-screen TVs powered by Vision AI technology. The nationwide campaign encourages consumers to upgrade to premium televisions that offer a smarter, more immersive home entertainment experience.

The campaign highlights Samsung's cutting-edge Vision AI innovations, which integrate AI service platforms like Bixby, Perplexity, and Microsoft Copilot to deliver a personalised and intelligent viewing experience. These features are available on the latest Micro RGB, OLED, Neo QLED, Mini LED, and Crystal UHD TVs, bringing the thrill of cinema, sports, and everyday entertainment directly into the living room.

Consumers can enjoy a range of exciting offers on select Samsung Vision AI Big TVs, including free soundbars worth up to INR 102990, free TVs worth up to INR 529990, cashback of up to 20%, zero down payment, and EMIs up to 36 months. Additionally, the campaign provides value-added benefits such as Samsung TV Plus, Samsung Care+, Samsung Finance+, Samsung Sound+, Samsung Art+, and up to seven years of OS upgrades.

The range of Vision AI-powered TVs is available at Samsung retail stores nationwide, on Samsung.com, Flipkart, and Amazon. With this campaign, Samsung aims to make premium home entertainment more accessible across India by combining smart AI features, larger screens, and festive offers.

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