KARNAGE is expanding its presence in the Indian gaming hardware market with its entry into the PC cooling category. Karnage has introduced a new range of liquid coolers comprising Subzero, Icecube and Frostbite, extending its portfolio beyond gaming peripherals and taking another step towards building a wider gaming hardware ecosystem.
Despite being a relatively new entrant, KARNAGE has seen encouraging acceptance from consumers across its initial product categories. The response has strengthened the brand’s confidence in expanding into categories where performance, design and reliability play an even more important role in the purchase decision.
The new liquid cooling range has been developed around the same philosophy that KARNAGE is building the brand on: “Great gaming gear for every gamer.” Rather than entering the category with a single product, KARNAGE is launching three models positioned across different requirements and price segments, giving gamers and PC builders greater choice within one portfolio.
Designed for gamers and PC enthusiasts who want performance without compromising on the visual character of their build, Subzero brings together performance-focused liquid cooling, RGB lighting and a prominent 4-inch display that makes the cooler an integral part of the gaming setup.
As gaming cabinets increasingly move towards transparent side panels and highly personalised builds, components inside the PC are no longer viewed purely from a functional perspective. Subzero has been created for this evolving audience — where thermal performance matters, but so does the way the system looks and feels.
Its large display gives users a more premium and distinctive visual experience, while its gaming-oriented design is intended to complement modern performance builds.
A major differentiator across the range is the 4-year warranty offered on every model. The warranty extends even to products positioned at the more accessible end of the portfolio, reinforcing KARNAGE’s focus on long-term reliability rather than treating warranty protection as a premium-only feature.
Siddhesh Hede, Business Head, KARNAGE, said: “Gaming consumers today understand products far better than they did a few years ago. They compare specifications, aesthetics, performance, warranty and value before making a decision, and that has raised the bar for every gaming brand entering the market.
KARNAGE is still a young brand, but the consumer response we have received so far has given us the confidence to expand faster and enter more serious hardware categories. With liquid cooling, we did not want to enter with just one product. Our larger ambition is simple — to build great gaming gear for every gamer, whether someone is putting together their first gaming PC or upgrading to a much more powerful setup.”