OnePlus announced onboarding six of India's most dynamic performers: Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as its brand ambassadors. With the partnership, OnePlus brings together six of India's most reputed performers and voices - each a true reflection of OnePlus-level performance to become the voice of OnePlus India.
The campaign is kickstarted with a six-part ad film series that mirrors the balance of raw power and seamless control embodied by the OnePlus devices, including the OnePlus 15R, further aligning with OnePlus’ Never Settle philosophy. Just as the devices push the boundaries of performance, design, and intelligent experience, each of these six voices from different worlds highlights and celebrates the power and performance that endures, adapts, and redefines limits.
Speaking on the partnership and the “Power On. Limits Off” campaign, Ishita Grover, Director of Marketing at OnePlus India said, “Marking OnePlus’ 12th anniversary in India, we’re proud to announce onboarding of Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors. Blending sport, art, and cutting-edge technology, our ambassadors reflect and intricately tie to our performance-first approach. We are certain that this collaboration will be well-received by our community.”
“Power On. Limits Off” is a series of introspective, cinematic films with each ambassador/personality reflecting on the quiet moments that shaped their strength, the recovery after an injury, the calm before the biggest stage, the refusal to give in to criticism, or the courage to reinvent when the world expects sameness. The campaign moves beyond performance to explore the inner dialogue of people who push limits by evolving, not just enduring and has been conceptualised by OnePlus’ in-house team and produced by Kameron, a creative production house based in Helsinki, Finland.
Speaking on the collaboration with OnePlus India, Jasprit Bumrah said, “Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic and rising stronger.” He adds, “I’m glad to partner with OnePlus to celebrate that true Never Settle spirit as evolution is the only constant in a dynamic universe.”
“Power On. Limits Off represents a mindset I connect with deeply — the urge to evolve, to challenge myself, to create without holding anything back. It’s about choosing growth over comfort and staying true to what drives you. That’s why teaming up with OnePlus feels so organic. Their devices are built with the same spirit of pushing boundaries and redefining what’s possible. I’m genuinely excited for this collaboration and to inspire people to tap into their own power and break past the limits they’ve set for themselves.” shared Armaan Mallik on his collaboration with OnePlus India.