Holi is all about colours, music, and unforgettable moments—and this year, boAt, India’s No.1 audio and wearables brand, is teaming up with Swiggy Instamart to make sure your Holi party never misses a beat.
In their latest campaign, boAt and Swiggy Instamart tap into the viral sensation that took over the internet at the start of the year, Veer Pahariya’s legendary hook step. The video takes viewers straight into a lively Holi party, where Veer Pahariya is constantly nudged by friends and even strangers to perform his famous move. From a waiter serving thandai to an elderly couple making a reel, everyone joins in on the viral trend. When a friend tries to feed Veer Pahariya gujiya and hilariously misses while doing the step, it’s clear Veer Pahariya needs to change the vibe.
Enter boAt speakers, ordered instantly on Swiggy Instamart. As soon as the speakers arrive, the party transforms, the music pumps up, and the real Holi celebration begins!
This collaboration highlights how boAt’s powerful sound and Swiggy Instamart’s super-fast delivery come together to ensure that no celebration falls flat. Whether it’s a Holi bash, a festive gathering, or an impromptu dance-off, boAt and Swiggy Instamart are making sure the music never stops.
A boAt spokesperson said, “Holi without music is like colors without vibrance. With boAt’s powerful audio and Swiggy Instamart’s quick delivery, we’re ensuring that every Holi party gets the ultimate sound experience instantly.”
This festive season don’t let your party lose its beat. Just order a boAt speaker on Swiggy Instamart and keep the Holi vibes going strong!