daWg levels up its gaming peripherals lineup with the launch of its first-ever keyboard range – the HighKEY series. Designed to meet the evolving needs of gamers, creators, and digital warriors, the new line-up brings together aesthetics, responsiveness, and modularity in bold daWg fashion.
Say hello to HighKEY 373, HighKEY 685, and HighKEY 713 – each of these are powered by daWg’s custom-engineered Glacier Switches, pre-lubed for smoother actuation & double shot PBT keycaps for enhanced durability.
- HighKEY 373 brings an efficient 85-key form factor with floating key design combined with a hushed white backlit frame that’s built for a lean & solemn setup for focused play & everyday grind.
- HighKEY 685 is a 100% full-sized wired keyboard featuring a dual-style design (floating + classic), swappable tri-colour magnetic panel, vibrant dynamic RGB backlight; all delivering premium performance with maximum custom flair and packed in a battle-ready ensemble with a 1.8m detachable red braided cable.
- HighKEY 718 offers a compact 75% 82-key layout built on a gasket structure that is crafted with hot-swappable keys on a PU foam padding that maximises the feel & acoustics of a blue-switch mechanical keyboard. It also features trimodal connectivity allowing users to seamlessly switch between 5 devices: Wired, 2.4GHz wireless and 3x Bluetooth devices compatible with Mac/Windows/iOS and Android. It comes with a massive 4000mAh battery that lasts up-to 60 days* along with an aesthetically pleasing illuminated, metal volume knob and a dynamic customisable RGB backlit setup.
[* 5Hours/day]
All these models are equipped with a 1000Hz polling rate for an ultra-fast response that is structured for endless gaming and productivity. Tuned to fit different styles, formats and setups, the HighKEY series come with advanced customization options, premium materials & styling that gives you keyboards that punch way above their weight.
With the HighKEY series, daWg marks its entry into the keyboard game with serious intent – offering a powerful blend of design, durability and next-gen functionality – all the more reason to flex!
Commenting on the launch, the Chief daWg Officer – Mr. Yash Doshi said: “With the HighKEY series, we’re not just entering a new category, we’re setting a new standard. To lock in that signature daWg feel & cranked up performance, we cooked up and spawned our on ‘Glacier Keys’ – built from scratch, loaded with our DNA and flexing that ingenuity with a swag. Even the ‘W’ key is lifted straight from our logo because every dub should be a daWg certified Let’s Flex moment.
From the custom engineering to the sound-perfecting layers, these details have been crafted to meet and match the evolving demands of gamers and creators today. This launch marks a defining step in building our full-stack ecosystem of high-performance gaming gear and a clear reflection of our mindset: Let’s Flex isn’t just a tagline, it’s how we design, build, and break the mould. Trust me; we’re just getting started. We’re here to shake up the game, one click at a time.”
The keyboards will be available on dawgflex.com and Amazon platform