Ambrane now adds a new dimension to its vast portfolio, enters Personal Care Segment with Groomers and Trimmers for Men. The Brand has forayed in the space with E-commerce platform for the first phase.

Empowering the consumers by providing versatility basis their grooming requirements; Ambrane in the first phase, has rolled out products for Men which includes Grooming Kit and Trimmers, shall follow it with trendy products for Women as well. The Brand shall launch overall 20 new products by the end of this year. The products are already available with Flipkart and Tatacliq also on Ambrane Website. This strategic entry will help to fulfil the grooming aspirations of not only metro but also non-metro consumers.

To maximize its outreach, the brand aims to invest over Rs. 10cr in product, marketing and placement establishing both Online and Offline route. Speaking on the diversification, Mr. Ashok Rajpal, Director – Ambrane India says, "Currently the personal care Market in India is only with a handful of dominant players and its Monopoly. The Market is buzzing for both Men and Women and the attention to self, to look Good and feel good shall open these markets further.

"We shall focus on our Online strength to establish ourselves. We aim to be among the Top 5 Brands of the Personal care, Industry, delivering value led products for the Millennial audience," he further adds.

The personal care Market is approx 1500cr+ and is growing YOY with a huge scope and potential for quality Brands.