Meta's Twitter rival, Threads, has introduced a "keyword search" feature to a wider audience, including users in India. This move comes after successful testing in Australia and New Zealand, highlighting Threads' commitment to enhancing user experience.

 The addition of keyword search is a significant milestone, allowing users to easily discover relevant content and conversations within the platform. Threads continues to evolve into a versatile social media platform, aiming to compete with the giants in the industry.

“Today, we’ll start rolling out keyword search in English and Spanish, in countries where most people post in those languages – such as Argentina, India, Mexico, the UK, and the US – on both mobile and web. We’re working on bringing the feature to other languages and countries as soon as we can. And we’re continuing to listen to your feedback to improve the search experience,” said Meta in blogpost.

Mark Zuckerberg also announced that they are rolling out a web experience for Threads over the coming days. The new logged-in experience for web lets you post a Thread, view your feed, and interact with other people’s Threads.

You can now:

• Share a thread to Instagram DMs 

• Use the new mention button to easily mention people in your Thread

• Edit the automatically generated alt-text description of photos and videos before posting