Mi India announced that it has sold over 5 Million MiTVs*, since its inception in 2018. Transforming the market by providing consumers with a product that perfectly combines innovative features and best specs, Mi India continues to be the best selling smart TVs for 9 consecutive quarters, with 22% market share as of Q2, 2020.
Speaking on the announcement, Eshwar Nilakantan, Category head for TV at Mi India said, “Mi India has played a critical role in building the market for smart TVs in India, by providing the best hardware and software, at an incredibly great value. With a strong understanding of what our consumers need, we have focused on bringing consumers an unparalleled line-up of options that deliver on engineering, technology prowess, and content experiences. The response received over the last 2 years signifies that Mi TVs now have become an integral part of families and consumers’ lives and it further solidifies Mi India’s leadership in the smart TV segment, with innovation happening at an unprecedented rate. We look forward to enhancing our offerings with cutting edge technology and delivering impeccable experiences.”
Building on three core philosophies – content first, consistent experience and customizations for India; Mi TVs are powered by Patchwall that is designed specifically for the Indian consumers. PatchWall is India’s most comprehensive content platform on TVs with deep integration of 23+ Content Partners including Netflix, Prime Video, Hotstar etc., content from 16+ languages and with over 30+ other unique features.
Mi India also recently launched the Mi TV Horizon Edition that runs on Android TV 9.0 giving access to 5000+ apps with built-in Chromecast and Google Assistant. The Horizon edition features the all new bezel-less design and Mi TV’s in-house VPE (Vivid Picture Engine) technology that takes your home entertainment experience a notch higher and enriches users’ binge-watching experience.