We see very few Indian brands that succeed within the first year of its establishment. But exceptional conquer this belief. Yes, Gizmore is one such example of the Indian brand, who made their presence felt in the Indian market and has achieved tremendous success in a very limited time frame. Telecom Today recently interacted with Sanjay Kalirona, CEO, Gizmore, the man behind brand’s success and came to know about his upcoming products and channel plans.
Q: How do you see the brand’s overall business growth in CY 2019?
A: We launched Brand Gizmore towards the end of year 2018 in India and the current year 2019 is our first year of operations. The brand & products have been very well received in the Indian market and we are very much motivated by the response. We have kept an ambitious target of INR 50 Crores worth of turnover in this financial year. We started with Music & Connectivity and eventually added Fitness Devices, Home Audio & Outdoor Party Speakers to the product portfolio. The response has been tremendous, and we are very much confident to achieve our revenue targets.
Q: What will be your overall business growth or target revenue for CY 2020?
A: As the brand has made a good start already and our target for this financial year seems very much achievable, we are targeting a 100% year-on-year growth and will be planning to achieve INR 100 Crores worth of revenue in the financial year 2020-21. A deeper penetration with concentrated efforts towards enhancement of general trade, incessant online presence, modern retail, alternate sales channels and B2B business will help us achieve the desired growth.
Q: What will be your key focused product line-up in the year 2020?
A: As we focus on Audio Category, the plan will be to present a wide array of products to the Indian consumer to choose from. The line-up will consist of Multimedia Speakers, Outdoor Trolley, Single and Twin Tower, House Party, Personal DJ, Portable Bluetooth Speakers. In mobile accessories – wearable Sports bands, Neckbands, TWS Ear-buds, Wired Earphones are driving the growth. Not to be missed, we are eyeing an impressive growth in IOT and wearable Fitness products like wrist bands and smart watches.
Q: What will be your channel strategy to drive substantial growth?
A: Currently we are covering more than 300 Indian towns through a network of 200+ strong business partners. We plan to add another 100 such partners to the chain to reach every nook and corner of the country during the current financial year itself. Growth is coming from B and C towns where we are also working to set distribution channel up-to district level at least. North and West have given us impressive numbers but at the same time South India is very promising too. Challenge is to strike a balance between channel expansion and cost of servicing that channel. We wish to stay committed to our partners and participate in their growth story.
Q: Please share your service support commitment for your loyal customers.
A: Maximum of our product range is backed-up by a standard warranty of 1 year and we have more than 200 Service franchise across India to provide world class after sales support. From day one, great customer care & service support has been our prime focus. These service touch points are well-equipped to give top class service and are trained from time to time to up their game with the changing environment.