Saregama announced its tie up with eminent content providers to boost the podcast offerings of its recently launched product Carvaan 2.0, which also supports 5000 pre-loaded retro songs. Podcast line up now includes BBC, Sadguru, Money Control, Film Companion by Anupama Chopra, Popular Fever FM Originals like Jai Bajrangi featuring Sunil Shetty, Sai Nath featuring Jackie Shroff, Ramayana in iconic voices of Naseeruddin Shah, Anupam Kher, Om Puri, motivational talks, love stories & other interesting topics via Hubhopper podcasts. With these recent associations , Carvaan 2.0 becomes an undisputed single one stop audio destination for consuming varied content ranging from music , Bollywood interviews, financial advice, insights on relationships, kids content, health & general wellbeing to devotion among many other such topics across genres. Saregama Carvaan 2.0 is a first ever product, which offers not just pre-loaded music but also, aggregates and brings various genres of podcasts to one single platform, which consumers can access on-demand.
Carvaan 2.0 was launch with a very clear strategy of extending the relevance of the product from just lovers of retro music to every member of the family. The content acquisition driven totally, by what different age groups are consuming today via various platforms. Apart from offering 5000 pre-loaded evergreen songs , there are bedtime stories , rhymes, devotional series for young children, bollywood interviews, travelogues , motivational talks, love & horror stories, poetries for the younger generation, tips on carefree parenting , stock market analysis, BBC World Service English Podcasts like BBC Minute, WorklifeIndia, Crowd Science etc for other age groups.
Here is the overview of current podcast line up.
Vikram Mehra, Managing Director, Saregama says, " Carvaan 2.0 is not just an audio player with pre-loaded music but a full-fledged audio platform offering a very wide range of popular and relevant content for all age groups and every member of the family. Simplicity is the core of Carvaan, this version though has evolved in terms of content offering but with zero compromise on the simplicity and ease of access."
This version of Carvaan gives access to 5000 pre-loaded songs, additionally to 15000 songs via wi-fi audio stations and various other podcasts. It offers other features like FM/ AM, USB, Bluetooth and a rechargeable battery. It comes with app compatibility, which gives easy access to pre- loaded library of songs and to various podcast stations. Setting up of wi-fi is extremely simple and is just a onetime process. The product comes with 1-year doorstep warranty backed by an all India service network.
Carvaan 2.0 is available in Classic Black and Emerald Green at Rs 7990. The same is also available in Gold variant as well with iconic Harman Kardon speakers in two colors – Champagne Gold and Rose Gold at Rs 12990. All versions are available on www.saregama.com