Home to the second-largest smartphone user base in the world, India is expected to see this number explode and cross 859 million by 2022. A large percentage of these smartphone owners will be first-time users who are beginning their digital journeys with their mobile devices. It is with a vision of protecting these individuals from an increasingly sophisticated threat landscape that SafeHouse Technologies has introduced its flagship product, BodyGuard.
A one-button app that encrypts and secures mobile phones, BodyGuard is designed to deliver proactive mobile security to end-users. Its proprietary, ground-breaking technology is non-intrusive and allows seamless, interruption-free device usage while providing military-grade security against a wide range of cyber threats such as phishing, malware, ransomware, and malicious links.
Speaking at the launch, Aditya Narang, Co-founder & Managing Director, SafeHouse Technologies, said, “Smartphones are the main vehicles of India’s digital revolution. As these digital devices become more pervasive and integral to the way that both individuals and businesses operate, mobile users must be protected from a rapidly evolving and increasingly sophisticated threat landscape. Our flagship product, BodyGuard, is designed to help Indian smartphone users protect their devices and sensitive data from advanced threats such as phishing, ransomware, and malicious links.”
What also sets BodyGuard apart in the market is its focus on ensuring the ease of usage. The product is extremely easy-to-use and is activated with just the touch of a button on the app. This makes mobile security more accessible to smartphone users across the country and enables even those individuals who aren’t very tech-savvy to secure their mobile devices against advanced threats.
“You shouldn’t have to be cyber-smart to be cyber-safe. This is the core philosophy that drives us at SafeHouse. We want to democratise cybersecurity and make it accessible for everyone. This is why BodyGuard is not only built on a strong technological framework but is also designed for simple one-click security that can be used by the least tech-savvy individual. We are delighted to announce that we have shipped 100,000 units to stores across India and plan to aggressively expand our market footprint to further our mission of enabling robust, state-of-the-art security to every Indian connected to the internet,” he added.
SafeHouse has already shipped 100,000 BodyGuard units to more than 5,000 stores across India; this includes small mobile stores as well as larger retail chains such as Reliance Digital, My Jio, and Tata Croma. The company is now gearing up to aggressively expand its operational footprint and make the product available in more than 500,000 stores in North India over the next 12 months.