Micromax Launches Much Awaited In Series Smartphones at Disruptive Prices

Micromax Informatics Ltd unveiled their first smartphones under the 'in mobiles' brand – 'IN note 1' in the mid-range and a budget champion 'IN1b'. With a focus on high performance, the new smartphones offer powerful MediaTek G Series with HyperEngine Gaming Technology with pure Android OS experience.

The IN note 1 will be available in 4GB + 64GB/ 4GB + 128GB in white and green colors whereas the IN 1b will be available in 2GB + 32GB/4GB + 64GB in purple, blue and green. Registration for both the smartphones will begin from November 3rd onwards on Flipkart and micromaxinfo.com and will go on sale from November 24^th, 2020 & November 26^th, 2020 respectively. This will be followed by retail channels across the country.

Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, "With the launch of 'in mobiles' today, we have ushered into a new era of Indian smartphones to introduce power packed, feature rich products. In line with our vision of democratising technology, these Made in India smartphones offer the best-in-segment specifications at 'in for India' prices. We will continue to raise the bar higher for both design and technology to address the requirements of our customers. We have received an overwhelming response from customers for the 'in' brand. We are positive that with the new range of smartphones, we will continue to garner the love and support of our customers."

IN note1

Exceptional camera with AI sensors and distinctive features
Setting an unbeatable industry standard at this price-point, the device exceptionally packs a 48MP AI Quad Camera in which one can easily enhance pictures to capture the right quality. This AI is capable of recognizing scenarios and objects and optimizes them instantly for better, effective and life-like results. It also has night vision for better low light pictures and wider angle 16 MP front camera with interesting modes and effects for meme-lovers to make, shoot and save GIFs directly.

Long battery life with fast charging
The device has a solid 5000mAh battery that lasts up to 2 days and it comes with a 18W fast charger in the box. It also supports reverse charging for this device, i.e., one can charge other devices with its powerful battery. So now, with note 1, it's time for customers to enjoy a holistic gaming experience, with wide angle shots and selfies all through the day, without the low battery signal interrupting all their fun.

Connectivity

This smartphone comes with WiFi support which helps users get speeds of upto 1 GBPS on your wifi and also supports voice over Wifi. The device will be available for customers to choose between two colours, white and green.

Memory

IN note1 comes in two variants – one with 4GB RAM + 64GB of storage memory and other variants is equipped with 4GB RAM + 128GB storage

IN 1b

HD+ Display with a 6.5-inch screen:
It has a 6.5 inch Mini-drop HD+ display to cater to all the customers' wants and needs, whether to use it for online classes or online gaming, it is the perfect fit especially in times like these wherein the whole world is turning digital.

AI Dual Camera with in-built beauty modes:
A champion in the camera department, it comes with an AI Dual camera, 13MP primary camera + 2MP depth sensor, and an 8MP front camera with varied beauty modes for the customers to take all their beautiful selfies without the help of a third-party app for editing.

Memory
The most exciting feature about this smartphone is that the very first in this category, IN 1b comes with 4GB RAM and 64GB of storage memory making it the best combination of material and features. The product will be available in three colours, i.e. purple, green and blue.

Price: