In celebration of its first 365 days in India, Helo revealed that its diverse user base has grown to over 50 million monthly active users as it hosted its inaugural Helo Creator Summit, bringing together over 500 content creators from various parts of India, representing true cultural diversity and multiple dialects.
Achieving Phenomenal Growth as a Category Leader
Backed by strong national and regional content partnerships and campaigns across various content verticals, Helo’s monthly active user base has grown by 100% from 25 million in December to 50 million in June 2019. With its easy-to-use interface and diverse array of content available in 14 Indian languages, Helo crossed more than 1 million downloads within the first month of its launch in India. Bridging the information gap for users in Tier-2, 3 and beyond markets, Helo has partnered with more than 500 leading media houses across languages to offer verified sources of information.
Connecting Global Desis
In response to increased demand from ‘Global Desis’ to connect back to their local communities, Helo was made available in 13 more countries with Indian diaspora – USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh.
Engaging Users with Localised Campaigns and Content
Helo offers user-generated content in the form of trending news, jokes, memes, wishes, quotes, shayari and entertainment. Each campaign that has been curated on the platform was designed to encourage users to create and consume engaging content in any of the 14 Indian languages available on the platform. In the past year, some of Helo’s most successful campaigns include:
- #HeloSuperstar- First category-centric content creation campaign garnered 10 billion impressions.
- #HeloFunnyKing– Campaign focussed on showcasing the side of creators. This campaign garnered 1.5 billion views
- #HeloFoodFever– Centered around users who have the talent of creating food art. #HeloFoodFever witnessed 795 million views
Since June 2018, Helo reveals that it has seen some interesting trends based on user behaviour on the app, such as:
- Most content on the app is posted between 9:00 PM and 10:00 PM
- Sunday is the day of the week that sees the highest engagement among Helo users
- Mother’s Day saw the most number of posts in one day with more than 900,000 posts
- Marathisand Bengalis love emotional content while entertainment tops the chart for Tamilians
“The response to Helo over the past year has exceeded our expectations. 85% original user-generated content posted on our platform serves as a testament that we are widely recognised by India’s regional language communities as a key platform that empowers them to create, share and discover content in their preferred language,” said ShyamangaBarooah, Content Operations Head, Helo. “In celebration of our first anniversary, we are launching our inaugural Creator Summit to empower our creator community drive more qualitative creator engagement on the app. With affordable smartphones and low-cost internet data reaching more first-time internet users than ever before, we aim to continue with our mission of connecting the unconnected. We are looking forward to having more than 100 million monthly active users by the end of 2019.”