Digital Terminal Webinar Boosts Awareness on Making Own Digital Store on FAIITA Platform

Digital Terminal Webinar Boosts Awareness on Making Own Digital Store on FAIITA Platform

In an attempt to aware the channel partners' community about Federation of all India IT Associations (FAIITA)'s upcoming e-Store initiative, Digital Terminal organized a very informative webinar session with the leadership panel of FAIITA on Tuesday, 2nd June. The objective of the webinar was to impart the tips among partners how to set-up their own e-Store and further widen their reach to potential customers in today's highly competitive market. This was the 3rd webinar by Digital Terminal in its ongoing 'Beyond The Lockdown' webinar series that has been getting a phenomenal response from the IT fraternity.

As the channel partners are facing huge challenges from e-commerce platforms, FAIITA has come-up with an innovative solution to empower the offline retailers with technology. This initiative will help channel partners in creating their own e-Store and taking a step ahead to boost digital journey. DT's webinar platform brought all important information about this unique solutions by FAIITA into one place and passed this to channel partners across India. Along with discussing the benefits and positive outcomes of e-Store, the FAIITA panel also discussed the emerging challenges of partners due to Covid-19. The speakers shared their views and best practices to drive the business in post lockdown era.

The speakers for this webinar were Mr. Devesh Rastogi, Senior Vice President, FAIITA, Mr. Kaushik Pandya, President, FAIITA and Mr. Navin Gupta, Secretary, FAIITA whereas webinar was moderated by Rajeev Ranjan, Editor, Digital Terminal.  This was a very fruitful discussion among the three speakers. While speaking about the vision behind this initiative of e-Store for channel partners, Mr. Kaushik Pandya, President, FAIITA said, "When COVID-19 came, the market scenario got changed for market players. We had a lot of stock in our shops/offices/warehouse but that could not be made available to the customers. So within the agenda of FAIITA, we added this step and that was basically to create a kind of platform which will enable each and every indirect member of FAIITA to avail an e-store as an extension of the physical store. Through creating the e-Store, the indirect members of FAIITA can extend their reach to customers 24X7 and 365 days of the year.

Commented on the benefits of e-Store, Mr. Devesh Rastogi, Senior Vice President, FAIITA stated, "The biggest benefit you are going to get through FAIITA e-Store platform is cost. When you go to a marketplace, you pay huge cost towards handling, logistics and the number of things and the average cost comes to 7%-10%. At FAIITA, we are working towards cost module of working around 2% and the fastest delivery possible on e-Platform which we are anticipating is 3 to 5 hours. We are going to launch it very soon and It will be a real asset to every dealer.

Talking on role of FAIITA, Mr. Navin Gupta, Secretary, FAIITA said, "FAIITA is here to safeguard channel interest in any circumstances. In case any partner feel trouble anywhere, contact your local association and then the association will come to us. If there is any problem in that state, then we will try our best to solve it. Let us all work together, the IT industry is at its peak today and the coming 6-7 months will be full of opportunities. There is a shortage of products in the market due to work from home and online learning. So everyone has to work together and grow together."

This was one of the successful webinar as we got tremendous response during the discussion from channel partners. "We saw huge engagement during this webinar from channel partners. The viewership combining all the platform crossed more than 1500. We got more maximum queries related with process of opening an eStore on FAIITA platform. We are really overwhelmed with the responses we have got so far in all of webinars. We will look forward to organise many more webinar with relevant and required content for channel partners in days to come," said Jyoti Janda, Executive Editor, Digital Terminal

Who missed the opportunity to watch live discussion on "Building Your Own eStore On FAIITA Platform & Start Your Digital Journey" can watch the recorded video from DT Beyond The Lockdown Webinar Series #03 by clicking on this link: https://www.facebook.com/digitalterminal/videos/2705253226419235/

logo
Telecom Today
www.telecomtoday.in