Reverie Language Technologies announces the launch of Anuvadak, a platform to publish and manage website in any language. With the launch of Anuvadak, Reverie looks forward to tap into the USD 500 million website localisation market. India is a country of 1.33 billion, with a 70% literacy rate. Out of these 70% literates, only 10% are English literates; Anuvadak was built keeping in mind that websites in English are not enough to reach out to the 90% language literate populace of the country. Businesses aspire to tap the 536 million Indian-language internet users, but when it comes to building websites in Indian languages there is a resistance either due to dearth of resources or time. Anuvadak is a one stop platform which can help businesses localise through a unified single click platform. Anuvadak can scale down the website localisation time by 40% and can save as much as 60% of the localisation and content management costs.
A company’s website is the primary source for communication, discovery and end user engagement. It is also imperative that a website is discoverable in the customer’s preferred Indian language. Anuvadak takes away the technical complexities in localising a website, helping businesses to easily manage all the localized content in one place, making localized websites as easily scalable as the source English website.
Commenting on the launch of Anuvadak, Arvind Pani, CEO and Co-founder Reverie Language Technologies said “As we emphasize on Vocal About Local, it is imperative that businesses are empowered with the right tools to reach out to Bharat. Anuvadak is one such endeavor to tap into the potential 536 million Indian-language internet users. As Reverie strives to build an internet for India, Anuvadak will go a long way in building an inclusive internet.”